MediaMind Overview June 2010

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  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  • Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
  • Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
  • Engagement Path Analysis
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Updates in real time, at the click of your mouse.
  • Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
  • Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  • Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • At Eyeblaster we have the luxury of being exposed to the best teams from all over the world. We work with 1000s of agencies and release 1000s of campaign across all verticals in all market. Our global perspective gives us a unique point of view that is serving as the ground for the insight Eyeblaster employees can bring. We operate today in more than 30 locations in most of the key digital advertising locations in the world.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.

Transcript

  • 1. Simplify Digital Campaigns
    Russell Barry | Senior Sales ManagerJune 2010
    MediaMind Overview
  • 2. How much time do you spend with your ad server ?


  • 3. Boxes graphic is a single separate element placed on top of picture and groups
    Things are harder than they should be


  • 4. Boxes graphic is a single separate element placed on top of picture and groups
    Current ad server platforms are built on decade old technologies


  • 5. Boxes graphic is a single separate element placed on top of picture and groups
    Foundation built for the future


  • 6. MediaMind
    Actionable Analytics
    Streamlined Ad Serving
    Open Workflow
  • 7. Actionable Analytics
    Streamlined Ad Serving
    Open Workflow
    MediaMind
  • 8. Actionable Analytics
    Extracting meaning out of piles of data
  • 9. Difficulty:
    cross-channel results in
    real-time
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 10. Campaign Monitor
    Updated data
    every 15 min
    • Analyze behavior in real-time
    • 11. Optimize on-the-fly
    • 12. Monitor delivery, performance, set-up, & more
  • Difficulty:
    getting useable cross-channel data without hours in excel
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 13. 1-Click PowerPoint
    Full summary of campaign metrics
    Customizable content
    Complete with tables and graph
  • 14. Difficulty:
    Analyze consumer behavior
    before they convert
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 15. Analyzing Customer Behavior
    • "What is most successful path to conversion?"
    • 16. Optimize budget and media plan for path that delivers the most conversion
  • 248/152/29
    1-Click Reporting
    Campaign Monitor
    Excel
    Plug-in
    Custom Report Services/Builder
    Report Generator
    Data Feeds
    Agency Tools
  • 17. Streamlined Ad Serving
    Faster & Smarter Campaign Set-up
  • 18. Difficulty:
    getting from point A to B
    quickly
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 19.
    Process Guide
    Universal Search
    Bookmarking
    Preview
    Filters
    Five Clicks Into One
  • 20. Difficulty:
    using previewing
    tools
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 21. using previewing
    tools
    Difficulty:
  • 22. Preview multiple ads at once
    Instantly QA ad
    View ad info
    Collaborate with others
    Preview That Gives You the Whole View
  • 23. Difficulty:
    repetitive trafficking tasks
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 24. Difficulty:
    repetitive
    trafficking tasks
  • 25. Upload pairs of consistently named SWFs and GIFs
    Assign Clickthru URL to all ads
    Hundreds of Banners, Only One Step
  • 26. Difficulty:
    Difficulty:
    optimize creative in
    minutes
    optimize creative in
    minutes
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 27. Difficulty:
    optimize creative in
    minutes
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 28. Difficulty:
    optimize creative in
    minutes
  • 29. Switch Text, Content, or Targeting Instantly
    Allows for quick optimizations and changes
    Keeps record of any change
    Keeps production cost down on revisions
    Dynamic Insertions
    Dynamic Insertion
  • 30. Difficulty:
    F5
    F5
    F5
    F5
    F5
    F5
    F5
    F5
    F5
    F5
    Constant
    browser refreshing
    F5
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 31. “Oh Wow!, Damn! We’ve been dreaming about this”
    - Liquid Advertising
    One-click screenshots of live ads delivered in PowerPoint!
    AdSnap
    Automated Screenshots
  • 32. Difficulty:
    the right ad
    to the right person
    the right time
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 33. Difficulty:
    the rightad to
    the rightperson
    therighttime
  • 34. Targeting and Sequencing
    Untouched. Too much going on for me to edit it
    £
    $
    Rotate your rich and standard ads, as well as messages to ensure the best user experience
    Set to auto optimize by any metric
    Frequency cap by time, placement, and day-part

    Save serving cost and get better performance
    Control the sequence, rotationand frequencyof your ads
  • 35. Mass Creation
    Standard Banner
    Ad Snap
    Smart Versioning
    Excel Trafficking
    Rich/Standard Optimization
    Workshop for Flash
    Quick Access Tools
    Advanced Preview
    Universal Tag
    Agency Tools
  • 36. Open Workflow
    Integrations, services and standards that go beyond basic ad serving
  • 37. Difficulty:
    getting your data
    where you want it
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 38. Difficulty:
    getting your data
    where you want it
  • 39. fluid
    integration
    OpenAPI
  • 40. fluid
    integration
    Open API
  • 41. Integration Partners
    Campaign Data
  • 42. Integration Partners
    Campaign Data
  • 43. Difficulty:
    Bridging
    display & search
    © 2010 MediaMind Technologies Inc. | All rights reserved
  • 44. Difficulty:
    bridging
    display&search
  • 45. Search and Display Working Together
    Manage and measure search and display from MediaMind
    Instantly integrate bid management tools
    Automatic de-duplication of conversion data
    Cross Channel Campaign Results
  • 46. Search and Display Working Together
    Manage and measure search and display from MediaMind
    Instantly integrate bid management tools
    Automatic de-duplication of conversion data
    Cross Channel Campaign Results
  • 47. Validate Display Spend with Search
    Untouched. Too much going on for me to edit it
    Lift in Site Visits
    Increases in average order size
    7x Display Only;3x Search Only
    Display only
    Search only
    Search & Display
    Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
    Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
    Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006
    Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
  • 48. Advanced Targeting/ Sequencing
    Global Campaign Management
    Billing Connect
    Channel Connect for Mobile
    API
    Channel Connect for Search
    Agency Tools
  • 49.
  • 50. A Global Solution
    Vanessa Keller
    Manager
    Campaign Execution, NY
    Kamalan Moodley
    Guy Meiri
    Team Leader
    Client Service, UK
    Software Engineer
    2nd Tier Support, Israel
    Adrian Lee
    Team Leader
    Account Management, Australia
  • 51. Advanced Targeting/ Sequencing
    Global Campaign Management
    Billing Connect
    Channel Connect for Mobile
    API
    Channel Connect for Search
    Mass Creation
    Standard Banner
    1-Click Reporting
    Ad Snap
    Smart Versioning
    Campaign Monitor
    Excel
    Plug-in
    Excel Trafficking
    Custom Report Services/Builder
    Rich/Standard Optimization
    Workshop for Flash
    Quick Access Tools
    Report Generator
    Data Feeds
    Advanced Preview
    Universal Tag
    Agency Tools
  • 52. russell.barry@mediamind.com
    @mungabarry
    +44 (0) 78 2727 8975
    @mediamind_chat
    @creative_zone
  • 53. Thank you!