Simplify Digital Campaigns<br />Russell Barry | Senior Sales ManagerJune 2010<br />MediaMind Overview<br />
How much time do you spend with your ad server ?<br />“<br />”<br />
Boxes graphic is a single separate element placed on top of picture and groups<br />Things are harder than they should be<...
Boxes graphic is a single separate element placed on top of picture and groups<br />Current ad server platforms are built ...
Boxes graphic is a single separate element placed on top of picture and groups<br />Foundation built for the future<br />“...
MediaMind<br />Actionable Analytics<br />Streamlined Ad Serving<br />Open Workflow<br />
Actionable Analytics<br />Streamlined Ad Serving<br />Open Workflow<br />MediaMind<br />
Actionable Analytics<br />Extracting meaning out of piles of data<br />
Difficulty:<br />cross-channel results in<br />real-time<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
Campaign Monitor <br />Updated data<br />every 15 min<br /><ul><li>Analyze behavior in real-time
Optimize on-the-fly
Monitor delivery, performance, set-up, & more</li></li></ul><li>Difficulty:<br />getting useable cross-channel data withou...
1-Click PowerPoint<br />Full summary of campaign metrics<br />Customizable content<br />Complete with tables and graph<br />
Difficulty:<br />Analyze consumer behavior <br />before they convert<br />© 2010 MediaMind Technologies Inc. | All rights ...
Analyzing Customer Behavior<br /><ul><li>"What is most successful path to conversion?"
Optimize budget and media plan for path that delivers the most conversion</li></li></ul><li>248/152/29<br />1-Click Report...
Streamlined Ad Serving<br />Faster & Smarter Campaign Set-up<br />
Difficulty:<br />getting from point A to B<br />quickly<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
“ <br />Process Guide<br />Universal Search<br />Bookmarking<br />Preview<br />Filters<br />Five Clicks Into One<br />
Difficulty:<br />using previewing <br />tools<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
using previewing <br />tools<br />Difficulty:<br />
Preview multiple ads at once<br />Instantly QA ad<br />View ad info<br />Collaborate with others<br />Preview That Gives Y...
Difficulty:<br />repetitive trafficking tasks<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
Difficulty:<br />repetitive<br />trafficking tasks<br />
Upload pairs of consistently named SWFs and GIFs<br />Assign Clickthru URL to all ads<br />Hundreds of Banners, Only One S...
Difficulty:<br />Difficulty:<br />optimize creative in<br />minutes<br />optimize creative in<br /> minutes<br />© 2010 Me...
Difficulty:<br />optimize creative in<br />minutes<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
Difficulty:<br />optimize creative in<br /> minutes<br />
Switch Text, Content, or Targeting Instantly<br />Allows for quick optimizations and changes<br />Keeps record of any chan...
Difficulty:<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />Constant <br />browser re...
“Oh Wow!, Damn! We’ve been dreaming about this”<br />- Liquid Advertising<br />One-click screenshots of live ads delivered...
Difficulty:<br />the right ad<br />to the right person<br />the right time<br />© 2010 MediaMind Technologies Inc. | All r...
Difficulty:<br />the rightad to <br />the rightperson<br />therighttime<br />
Targeting and Sequencing<br />Untouched. Too much going on for me to edit it<br />£<br />$<br />Rotate your rich and stand...
Mass Creation<br />Standard Banner<br />Ad Snap<br />Smart Versioning <br />Excel Trafficking<br />Rich/Standard Optimizat...
Open Workflow<br />Integrations, services and standards that go beyond basic ad serving<br />
Difficulty:<br />getting your data<br />where you want it<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
Difficulty:<br />getting your data <br />where you want it<br />
fluid<br />integration<br />OpenAPI<br />
fluid<br />integration<br />Open API<br />
Integration Partners<br />Campaign Data <br />
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MediaMind Overview June 2010

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  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • MediaMind has many features , tools and uses. However there are three that make it stand out above the rest. Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign. Ad serving platform free of wasted steps, repetitive tasks, and lack of control. An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Media plan in placeAll systems readyCheck setup and delivery: if it started on time, delivery rate in line with planned, Notify publisher immediately of any problems identified at outsetContinue monitoring during the course of the day throughout the campaign What is the status – approved, pending? Has the Eyeblaster IO been signed? Has the flight started running? Monitor under- and over-delivery rates, Monitor served impressions, total clicks, CTR, interaction rate. Analyze behavior throughout campaign in real-time, Optimize on-the-fly. This feature is unique to EyeblasterFeatures:Not other ad serving system can provide… Auto-refresh every 15 minSetup statusDelivery statusPerformance statusStatus alertsManipulate fields to only monitor relevant infoManipulate variables so reporting is set to your personal settingsExport to excel – show publishers what you need doing
  • Problem: You spend too much time compiling reports, leaving not enough time to interpret them.Solution:Actionable insights at your fingertips Prepare to impress
  • Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows? Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.
  • Engagement Path Analysis
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Ad Servers are hard to use, intuitively speaking. So much time is wasted on learning to use technology and trying to navigate through it efficiently. Loading times keep you waiting Its all the little things that count. Not anyone of these is going to change how you feel about ad serving on its own. Not anyone of these are going to revolutionize the industry, however when you add them all up they make a difference. Think for a moment how much time you spend getting from one place to another. Going to that one ad or trying to find the exact placement or sorting through all the placements that don’t have anything to do what you just need to get done and quickly. Wouldn’t it be great if its just one step away? You tell me. How much time do spend just trying to get something done?
  • When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Is that ad expanding the right way. Does it allow that the right input? Is the call to action correct? Previewing the ads before they hit the publisher process has never been an easy process. Either fine the file and open it in a browser or in some cases having to log in or use a different piece of software altogether.
  • Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • Ad servers are notorious for tasks that could be reduced to a factory worker or a automation robot. What? That’s not such a bad idea. Automation….
  • MM makes your trafficking easier.Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Hundred of changes every day, week, month. Ugh… lot of hassle and cost. Solution:Smart VersioningProduce once, version and update antime
  • Updates in real time, at the click of your mouse.
  • Problem: Instead of applying yourself to achieve your objectives, you are reduced to spending days refreshing your browser to find screengrabs of live ads to put in a presentation for your clientSolution:AdSnapLet a machine do that while you actually apply yourself to better things.
  • Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
  • Control the flow of your ads , who they get served to and which adsServe them in a sequence how they rotate, or choose to auto optimize , but make sure to control the number of times with frequency capping by user or time, placement
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • First I’d like to introduce or re introduce to you eyeblaster analytics
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Problem: Industry forces agencies to work with a limited scope of partners that are integrated with their ad server
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • Data any where you want it.API functionality allows for data from external partners (billing, planning, research, bid managers) to be ported and used in conjunction your campaign in MediaMind or MediaMind data where ever you want it.
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • We have a growing number of partners that we have integration steps with. Just let us know where and when you want to transport your data. There are no borders with MediaMind
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • Does display effect search, does search effect display. Does rich effect either, both, neither? The answer is obvious, but where is the proof. Nothing is true without data .
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful. All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience. When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer
  • Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone3 different graphs showing , depending how you want to measure, the correlation between search and display1. Combining Search and Display increases site visits 7 times Display alone, and 3x times Search alone2. How it effects site actions and behavior 3. How it can effect order sizes and revenue per purchase.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • At Eyeblaster we have the luxury of being exposed to the best teams from all over the world. We work with 1000s of agencies and release 1000s of campaign across all verticals in all market. Our global perspective gives us a unique point of view that is serving as the ground for the insight Eyeblaster employees can bring. We operate today in more than 30 locations in most of the key digital advertising locations in the world.
  • MediaMind and all its products and features. One single management source for all digital campaign needs.
  • MediaMind Overview June 2010

    1. 1. Simplify Digital Campaigns<br />Russell Barry | Senior Sales ManagerJune 2010<br />MediaMind Overview<br />
    2. 2. How much time do you spend with your ad server ?<br />“<br />”<br />
    3. 3. Boxes graphic is a single separate element placed on top of picture and groups<br />Things are harder than they should be<br />“<br />”<br />
    4. 4. Boxes graphic is a single separate element placed on top of picture and groups<br />Current ad server platforms are built on decade old technologies<br />“<br />”<br />
    5. 5. Boxes graphic is a single separate element placed on top of picture and groups<br />Foundation built for the future<br />“<br />”<br />
    6. 6. MediaMind<br />Actionable Analytics<br />Streamlined Ad Serving<br />Open Workflow<br />
    7. 7. Actionable Analytics<br />Streamlined Ad Serving<br />Open Workflow<br />MediaMind<br />
    8. 8. Actionable Analytics<br />Extracting meaning out of piles of data<br />
    9. 9. Difficulty:<br />cross-channel results in<br />real-time<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    10. 10. Campaign Monitor <br />Updated data<br />every 15 min<br /><ul><li>Analyze behavior in real-time
    11. 11. Optimize on-the-fly
    12. 12. Monitor delivery, performance, set-up, & more</li></li></ul><li>Difficulty:<br />getting useable cross-channel data without hours in excel<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    13. 13. 1-Click PowerPoint<br />Full summary of campaign metrics<br />Customizable content<br />Complete with tables and graph<br />
    14. 14. Difficulty:<br />Analyze consumer behavior <br />before they convert<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    15. 15. Analyzing Customer Behavior<br /><ul><li>"What is most successful path to conversion?"
    16. 16. Optimize budget and media plan for path that delivers the most conversion</li></li></ul><li>248/152/29<br />1-Click Reporting <br />Campaign Monitor<br />Excel <br />Plug-in<br />Custom Report Services/Builder<br />Report Generator<br />Data Feeds<br />Agency Tools <br />
    17. 17. Streamlined Ad Serving<br />Faster & Smarter Campaign Set-up<br />
    18. 18. Difficulty:<br />getting from point A to B<br />quickly<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    19. 19. “ <br />Process Guide<br />Universal Search<br />Bookmarking<br />Preview<br />Filters<br />Five Clicks Into One<br />
    20. 20. Difficulty:<br />using previewing <br />tools<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    21. 21. using previewing <br />tools<br />Difficulty:<br />
    22. 22. Preview multiple ads at once<br />Instantly QA ad<br />View ad info<br />Collaborate with others<br />Preview That Gives You the Whole View<br />
    23. 23. Difficulty:<br />repetitive trafficking tasks<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    24. 24. Difficulty:<br />repetitive<br />trafficking tasks<br />
    25. 25. Upload pairs of consistently named SWFs and GIFs<br />Assign Clickthru URL to all ads<br />Hundreds of Banners, Only One Step<br />
    26. 26. Difficulty:<br />Difficulty:<br />optimize creative in<br />minutes<br />optimize creative in<br /> minutes<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    27. 27. Difficulty:<br />optimize creative in<br />minutes<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    28. 28. Difficulty:<br />optimize creative in<br /> minutes<br />
    29. 29. Switch Text, Content, or Targeting Instantly<br />Allows for quick optimizations and changes<br />Keeps record of any change<br />Keeps production cost down on revisions<br />Dynamic Insertions<br />Dynamic Insertion<br />
    30. 30. Difficulty:<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />F5<br />Constant <br />browser refreshing <br />F5<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    31. 31. “Oh Wow!, Damn! We’ve been dreaming about this”<br />- Liquid Advertising<br />One-click screenshots of live ads delivered in PowerPoint!<br />AdSnap<br />Automated Screenshots<br />
    32. 32. Difficulty:<br />the right ad<br />to the right person<br />the right time<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    33. 33. Difficulty:<br />the rightad to <br />the rightperson<br />therighttime<br />
    34. 34. Targeting and Sequencing<br />Untouched. Too much going on for me to edit it<br />£<br />$<br />Rotate your rich and standard ads, as well as messages to ensure the best user experience<br />Set to auto optimize by any metric<br />Frequency cap by time, placement, and day-part<br />€<br />Save serving cost and get better performance<br />Control the sequence, rotationand frequencyof your ads <br />
    35. 35. Mass Creation<br />Standard Banner<br />Ad Snap<br />Smart Versioning <br />Excel Trafficking<br />Rich/Standard Optimization<br />Workshop for Flash<br />Quick Access Tools <br />Advanced Preview<br />Universal Tag<br />Agency Tools <br />
    36. 36. Open Workflow<br />Integrations, services and standards that go beyond basic ad serving<br />
    37. 37. Difficulty:<br />getting your data<br />where you want it<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    38. 38. Difficulty:<br />getting your data <br />where you want it<br />
    39. 39. fluid<br />integration<br />OpenAPI<br />
    40. 40. fluid<br />integration<br />Open API<br />
    41. 41. Integration Partners<br />Campaign Data <br />
    42. 42. Integration Partners<br />Campaign Data <br />
    43. 43. Difficulty:<br />Bridging<br />display & search<br />© 2010 MediaMind Technologies Inc. | All rights reserved<br />
    44. 44. Difficulty:<br />bridging <br />display&search<br />
    45. 45. Search and Display Working Together<br />Manage and measure search and display from MediaMind<br />Instantly integrate bid management tools<br />Automatic de-duplication of conversion data <br />Cross Channel Campaign Results <br />
    46. 46. Search and Display Working Together<br />Manage and measure search and display from MediaMind<br />Instantly integrate bid management tools<br />Automatic de-duplication of conversion data <br />Cross Channel Campaign Results <br />
    47. 47. Validate Display Spend with Search<br />Untouched. Too much going on for me to edit it<br />Lift in Site Visits<br />Increases in average order size<br />7x Display Only;3x Search Only<br />Display only<br />Search only<br />Search & Display<br />Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 <br />Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)<br />Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006<br />Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)<br />
    48. 48. Advanced Targeting/ Sequencing <br />Global Campaign Management<br />Billing Connect <br />Channel Connect for Mobile<br />API<br />Channel Connect for Search<br />Agency Tools <br />
    49. 49.
    50. 50. A Global Solution<br />Vanessa Keller<br />Manager<br />Campaign Execution, NY <br />Kamalan Moodley<br />Guy Meiri <br />Team Leader<br />Client Service, UK<br />Software Engineer <br />2nd Tier Support, Israel<br />Adrian Lee<br />Team Leader<br />Account Management, Australia <br />
    51. 51. Advanced Targeting/ Sequencing <br />Global Campaign Management<br />Billing Connect <br />Channel Connect for Mobile<br />API<br />Channel Connect for Search<br />Mass Creation<br />Standard Banner<br />1-Click Reporting <br />Ad Snap<br />Smart Versioning <br />Campaign Monitor<br />Excel <br />Plug-in<br />Excel Trafficking<br />Custom Report Services/Builder<br />Rich/Standard Optimization<br />Workshop for Flash<br />Quick Access Tools <br />Report Generator<br />Data Feeds<br />Advanced Preview<br />Universal Tag<br />Agency Tools <br />
    52. 52. russell.barry@mediamind.com<br />@mungabarry<br />+44 (0) 78 2727 8975<br />@mediamind_chat<br />@creative_zone<br />
    53. 53. Thank you!<br />

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