Social Media @MiamiUniversity

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Social Media and Personal Branding

Contact information:
Russ Shirley
russ.shirley@patronsvoice.com
https://twitter.com/russ_shirley

Ike Brunner
Ike.brunner@patronsvoice.com

Learn more about Russ and Ike here: http://digitaldonewright.com/about/

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Social Media @MiamiUniversity

  1. 1. Social Media Contact us Ike Brunner, Ph.D. Russ Shirley ike.Brunner@patronsvoice.com russ.shirley@patronsvoice.com LinkedIn: http://goo.gl/HzIYYQ LinkedIn: www.linkedin.com/in/russshirley/
  2. 2. About us
  3. 3. Behold the digital marketing contradiction and conundrum SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
  4. 4. “Which one area do you think will be the most important to marketers in the next 3 years?” SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
  5. 5. “How well equipped do you feel to execute the following?” SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
  6. 6. 34% of all marketers state companies will succeed without a digital marketing approach? SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/
  7. 7. Tell us about your social media use
  8. 8. State of social recruiting SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-
  9. 9. State of social recruiting: Using SoMe for recruiting SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  10. 10. State of social recruiting: Using LinkedIn SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  11. 11. State of social recruiting: Is it working SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  12. 12. State of social recruiting: Be careful SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  13. 13. State of social recruiting SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  14. 14. State of social recruiting: Not engaged SOURCE: http://socialbarrel.seermarketingpty.netdna-cdn.com/wp-content/uploads/2013/10/Use-Of-Social-Media-For-Hiring-Is-At-An-All-Time-High-Infographic.jpeg
  15. 15. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
  16. 16. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
  17. 17. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
  18. 18. SOURCE: http://www.offerpop.com/blog/socialmediamarketing/infographic-the-rise-of-the-social-profession
  19. 19. What every college student should post on LinkedIn SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  20. 20. What every college student should post on LinkedIn: Post a profile photo SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  21. 21. What every college student should post on LinkedIn: Show off your schoolwork SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  22. 22. What every college student should post on LinkedIn: Ask professors for recommendations SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  23. 23. What every college student should post on LinkedIn: Connect with industry professionals SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  24. 24. What every college student should post on LinkedIn: Comment and ask questions SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  25. 25. What every college student should post on LinkedIn: Spelling and grammar errors SOURCE: http://mashable.com/2013/08/12/linkedin-college-students/
  26. 26. Let’s get you involved: Do a background check on yourself SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
  27. 27. Let’s get you involved: Do a background check on yourself SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
  28. 28. Let’s get you involved: Do a background check on yourself SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
  29. 29. Let’s get you involved: Do a background check on yourself SOURCE: https://s3.amazonaws.com/infographics/Google-Yourself-Challenge-800.png
  30. 30. Let’s get you involved: reppler.com SOURCE: http://www.reppler.com/
  31. 31. Reppler SOURCE: http://www.reppler.com/ SOURCE: Infographic: Social Media is Changing Recruitment - http://vimeo.com/33656756#
  32. 32. Let’s get you involved: Reppler.com SOURCE: http://www.reppler.com/
  33. 33. Let’s get you involved: SimpleWash SOURCE: Fox News interviews Kevin Connell about "New" Facebook APP: SIMPLE WASH - http://youtu.be/NgetyQI_RG4
  34. 34. Let’s get you involved: SimpleWash example Fan Pages SOURCE: http://simplewa.sh
  35. 35. Let’s get you involved: SimpleWash example photos SOURCE: http://simplewa.sh
  36. 36. Let’s get you involved: SimpleWash example liked links SOURCE: http://simplewa.sh
  37. 37. Let’s get you involved: SimpleWash example liked photos SOURCE: http://simplewa.sh
  38. 38. Let’s get you involved: SimpleWash example wall SOURCE: http://simplewa.sh
  39. 39. Divide into groups and review positive & negative examples of personal brands Positive ▪Matthew Hanson ▪Lindsey Kirchoff ▪Zephyr Basine Negative ▪Scott Bartosiewicz ▪Laraine Cook ▪Jofi Joseph Present case study results: ▪Summary of person/situation/incident ▪Social media channels used ▪Result of situation/incident ▪Thoughts on how situation/incident was handled & impact on person’s future !
  40. 40. Divide into groups and review positive & negative examples of brands SoMe disasters • #McDStories • #AskJPM • American Apparel Hurricane Sandy promotion Criteria for successes • Campaign description • SoMe channels used • Campaign goals • Campaign results • Thoughts on reasons for success ! SoMe successes • Old Spice social response campaign • GranataPet Foursquare campaign • Dollar Shave Club YouTube video campaign
  41. 41. Appendex • MillennialBranding’s summary of new study on student career development: http://millennialbranding.com/ 2012/11/student-career-development-study/ ! • Time’s article on the reason recent college graduates can’t get hired: http://business.time.com/2013/11/10/thereal-reason-new-college-grads-cant-get-hired/ ! • USAToday’s article on student branding: http://www.usatodayeducate.com/staging/index.php/career/experts-tostudents-build-your-brand-now-get-hired-later ! • Inc.com’s article on How to Build a Great Personal Brand: http://www.inc.com/laura-garnett/how-to-build-a-greatpersonal-brand.html ! • Forbes’ article on how no SoMe presence affects others’ opinions of you: http://www.forbes.com/sites/kashmirhill/ 2012/08/13/you-dont-need-a-facebook-account-to-be-considered-normal-but-it-helps/ ! • Mashable’s article on student branding: http://mashable.com/2012/08/29/personal-branding-for-students/ • PolicyMic’s article on how a college major impacts students’ personal brands: http://www.policymic.com/articles/ 56115/it-s-not-just-a-major-it-s-a-personal-brand ! • Forbes’ article on personal branding strategy: http://www.forbes.com/sites/lisaquast/2012/11/19/build-a-personalbrand-not-just-a-career/

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