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Digital Tools of the TradeDigital Communication, Social Media & PersonalBrandingIke Brunner, Ph.D.VP, Digital Communicatio...
WelcomePatron Marketing & Research, LLCPlease take out your phoneshave have them ready to text tothe following number when...
What we will cover‣ Current landscape: what’s hot, big, trendy‣ Coming in 2013: what’s on the horizon‣ Strategic and tacti...
Final StageStage 1Stage 5Stage 3Stage 2Stage 4Where are you today?Level-setting: What do you know now?Let’s get startedPat...
Digital Communication ToolboxPatron Marketing & Research, LLCSoMe Platforms used for personal communications
Digital Communication ToolboxPatron Marketing & Research, LLCSoMe Platforms used for business communications
Final StageStage 1Stage 5Stage 3Stage 2Stage 4How many tools do you know and use?Level-setting: What do you know now?Let’s...
Digital: Not where is it, but where isn’t it?Let’s dive inWaze ShopkickFoodspotting ViggleFacebook InstagramTwitter Linked...
What the heck is the difference?!Let’s get some clarityAdapted from original on teachthought.comPatron Marketing & Researc...
Final StageStage 1Stage 5Stage 3Stage 2Stage 4What are you using regularly?Let’s open your toolboxArsenal: What do you cur...
Traditional vs. digitalLet’s dig around‣ Non-digital/offline• Print publications• Business cards• Conferences/in-person netw...
Final StageStage 1Stage 5Stage 3Stage 2Stage 4What is popular with early adopters?Let’s look deeperArsenal: What do you cu...
Buy tickets in advance, findmovie times, watch trailers,read reviewsWhich are hot topics and/or popular in the App Stores?L...
Final StageStage 1Stage 5Stage 3Stage 2Stage 4Navigate, overcome roadblocks and manage new routes?Navigation: How do you m...
Social Media Landscape‣ What 2013 brings:• Social TV• More visual (SoMeplatforms & info-graphics)• Mobile-first planning &s...
Final StageStage 1Stage 5Stage 3Stage 2Stage 4How do you start and keep it going strong?Just push play: How do you get sta...
Keep up with trends, tools, new platforms, mergers, etc.ResourceseMarketer AllThingsDMashable ForresterGoogle Apple TechCr...
LinkedIn ChecklistPatron Marketing & Research, LLC‣Upload a recognizable professional image‣Update your professional summa...
Twitter ChecklistPatron Marketing & Research, LLC‣Choose a Twitter Handle‣Your Twitter name (e.g. @russ_shirley)‣Complete ...
Questions?Where you can find us:www.cincinnatidigitalxchange.comike.brunner@patronsvoice.comruss.shirley@patronsvoice.comTh...
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Digital Communication, Social Media & Personal Branding

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Special thanks to the Network of Executive Women for allowing us the time to share our presentation with them on Monday.

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Transcript of "Digital Communication, Social Media & Personal Branding"

  1. 1. Digital Tools of the TradeDigital Communication, Social Media & PersonalBrandingIke Brunner, Ph.D.VP, Digital Communicationike.brunner@patronsvoice.comRuss ShirleyFounderruss.shirley@patronsvoice.comPatron Marketing & Research, LLC
  2. 2. WelcomePatron Marketing & Research, LLCPlease take out your phoneshave have them ready to text tothe following number whenprompted:37607
  3. 3. What we will cover‣ Current landscape: what’s hot, big, trendy‣ Coming in 2013: what’s on the horizon‣ Strategic and tactical considerations andrecommendations: what’s the best way to goabout this‣ Tips for using: what’s our experience‣ Additional resources: what’s out there tokeep up with the industryPatron Marketing & Research, LLC
  4. 4. Final StageStage 1Stage 5Stage 3Stage 2Stage 4Where are you today?Level-setting: What do you know now?Let’s get startedPatron Marketing & Research, LLCPatron Marketing & Research, LLC
  5. 5. Digital Communication ToolboxPatron Marketing & Research, LLCSoMe Platforms used for personal communications
  6. 6. Digital Communication ToolboxPatron Marketing & Research, LLCSoMe Platforms used for business communications
  7. 7. Final StageStage 1Stage 5Stage 3Stage 2Stage 4How many tools do you know and use?Level-setting: What do you know now?Let’s define scopeScope: How wide is your net?Patron Marketing & Research, LLC
  8. 8. Digital: Not where is it, but where isn’t it?Let’s dive inWaze ShopkickFoodspotting ViggleFacebook InstagramTwitter LinkedInWhen you are driving towork or schoolWhen you are choosingwhere to eatWhen you are shopping forgroceriesWhen you are watchingtelevisionWhen you want to sharewith family and friendsWhen you want to tell theworldWhen you have a front-rowseatWhen you want to stayconnected to colleaguesPatron Marketing & Research, LLC
  9. 9. What the heck is the difference?!Let’s get some clarityAdapted from original on teachthought.comPatron Marketing & Research, LLC
  10. 10. Final StageStage 1Stage 5Stage 3Stage 2Stage 4What are you using regularly?Let’s open your toolboxArsenal: What do you currently use?Level-setting: What do you know now?Scope: How wide is your net?Patron Marketing & Research, LLC
  11. 11. Traditional vs. digitalLet’s dig around‣ Non-digital/offline• Print publications• Business cards• Conferences/in-person networking‣ Standard web/internet• E-mail• Website (corporate or personal) & Search (Google)• Social tools (Facebook, Twitter, LinkedIn)‣ Mobile web & apps• SMS (texting)• Social tools (Facebook, Twitter, LinkedIn, Vine)• Aggregators (HootSuite)• Responsive designed sitesPatron Marketing & Research, LLC
  12. 12. Final StageStage 1Stage 5Stage 3Stage 2Stage 4What is popular with early adopters?Let’s look deeperArsenal: What do you currently use?Level-setting: What do you know now?Scope: How wide is your net?Trends: How do you keep up with what’s popular?Patron Marketing & Research, LLC
  13. 13. Buy tickets in advance, findmovie times, watch trailers,read reviewsWhich are hot topics and/or popular in the App Stores?Let’s get savvyGoogle+ tumblrPinterest VineSkype SnapChatTwitter FandangoGoogle’s Social Networkthat spans across GoogleproductsVirtual pin-board, lets youorganize and shareAllows users to post text,images, videos, links,quotes and audioSocial app by Twitter foruploading and sharing 6-second videosInstant message, voice andvideo call service via wi-fi ormobile networkOnline social networkingservice and microbloggingservicePhoto messaging servicewith a self-destructPatron Marketing & Research, LLC
  14. 14. Final StageStage 1Stage 5Stage 3Stage 2Stage 4Navigate, overcome roadblocks and manage new routes?Navigation: How do you manage what can be anoverwhelming digital landscape and what is coming?Let’s map your routeArsenal: What do you currently use?Level-setting: What do you know now?Scope: How wide is your net?Trends: How do you keep up with what’s popular?Patron Marketing & Research, LLC
  15. 15. Social Media Landscape‣ What 2013 brings:• Social TV• More visual (SoMeplatforms & info-graphics)• Mobile-first planning &social discovery apps• Aggregation &Convergence• Data/media access(cloud)• Group/video messagingPatron Marketing & Research, LLC2012 vs. 2013
  16. 16. Final StageStage 1Stage 5Stage 3Stage 2Stage 4How do you start and keep it going strong?Just push play: How do you get started or re-started?Let’s get going!Navigation: How do you manage what can be anoverwhelming digital landscape and what is coming?Arsenal: What do you currently use?Level-setting: What do you know now?Scope: How wide is your net?Trends: How do you keep up with what’s popular?Patron Marketing & Research, LLC
  17. 17. Keep up with trends, tools, new platforms, mergers, etc.ResourceseMarketer AllThingsDMashable ForresterGoogle Apple TechCrunchPatron Marketing & Research, LLC
  18. 18. LinkedIn ChecklistPatron Marketing & Research, LLC‣Upload a recognizable professional image‣Update your professional summary (You should include keywords)‣Ensure your title is accurate‣Include your career information ensuring it’s complete/up-to-date‣Website is customized (most people still use My Company)‣Blog link customized and reflect the title of your blog (if applicable)‣Customize your public profile link (www.linkedin.com/in/Your_Name)‣Add a Twitter handle‣Give out endorsements to colleagues, associates, and friends‣Ask for recommendations‣Join groups as a way to find and reach out to potential clients
  19. 19. Twitter ChecklistPatron Marketing & Research, LLC‣Choose a Twitter Handle‣Your Twitter name (e.g. @russ_shirley)‣Complete bio that lines up with your linkedIn bio (If using your twitter for career)‣Add link to your Blog, Company, or LinkedIn Profile‣Create tweets frequently (3+ times a week)‣Keep your tweets unprotected and open to the public‣Use hashtags (#) to indicate keyword / topic of tweets‣A word or a phrase that starts with #‣A way to group messages #NEWDigital, #NEW2013, #Bestpresentationever‣Create list to help you listen to people / topic you want to follow‣Follow, RT (retweet) and mention relevant people in your industry
  20. 20. Questions?Where you can find us:www.cincinnatidigitalxchange.comike.brunner@patronsvoice.comruss.shirley@patronsvoice.comThank You!Patron Marketing & Research, LLC
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