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Digital AdvocacyDigital Advocacy
Webinar SeriesWebinar Series
Digital Campaigns:
Advocacy in a Wired World
Our panelists: ...
Question and Answer by ChatQuestion and Answer by Chat
How we’ll spend this next hour
together:
GotoWebinar tech overview...
GotoWebinar Tips:
This webinar will be recorded and made available
on the RuralXChange website this week.
All webinar co...
Digital Rural Advocacy Grant
Webinar
National Family Farm Coalition
Kathy Ozer, Executive Director
Rachel Nagin, Emerson H...
Context
• National Family Farm Coalition
• Credit issues
• Investment in Land
Narratives and Advocacy
• Why Narratives?
• PlaceStories
Next Steps
• Outreach to listservs
• Presentations to
Conferences
• Sharing of interview
questions
– Online
– Workshop pac...
Land Prices and Fracking
PhotoCredit:4seasonsfarmmarket.comandChk.com
Photo Credit: American University Practicum: Farmers...
Hmong Farming Community
• National Hmong American
Farmers
• Changes in last 15 years
• 10% own land vs 90% lease
year to y...
Land Loss in the African
American Community
• Land Loss Prevention Project
• Development - Land price
consequences
• Afric...
Beginning Farmer Transition
• Dakota Rural Action
• Farm Beginnings
Program
• Farmer Network
community outreach
• Lack of ...
Which is Riskier?
Diverse crops, diverse harvest
windows, diverse markets
No crop insurance, programs
set at conventional ...
Why?
1. Data
2. Familiarity
3. Risk Management
Programs
Options
• Quantify risk differently
– Research
– Proof of Concept
– Short-term versus long-term views of risk
• Extend ris...
Farm Aid Resources
• Farmer Resource Network
(http://ideas.farmaid.org)
• 1-800-FARM-AID /
farmhelp@farmaid.org hotline
• ...
#HeatLocal
Renee Magyar & Caleb Dean
Communications Staff (Past and Present)
The Campaign
Leveraged Events
Building Capacity
What’s next?
For more information contact:
Renee Magyar
Marketing Manager
www.SustainableNorthwest.org
Main line (503) 221-6911
info@Su...
For more information
National Family Farm Coalition:
http://placestories.com/project/8465#!v=about
Kathy Ozer, Executive ...
Digital AdvocacyDigital Advocacy
Webinar SeriesWebinar Series
Digital Campaigns:
Advocacy in a Wired World
Continue the co...
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Digital Campaigns: Advocacy in a Wired World

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A Digital Advocacy webinar with:

- Kathy Ozer, Executive Director, National Family Farm Coalition
- Rachel Nagin, Emerson Hunger Fellow, National Family Farm Coalition
- Caleb Dean, Communications Associate, Sustainable Northwest
- Renee Magyar, Marketing Manager, Sustainable Northwest

Original air date: July 18, 2013

Published in: Economy & Finance, Technology
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Transcript of "Digital Campaigns: Advocacy in a Wired World"

  1. 1. Digital AdvocacyDigital Advocacy Webinar SeriesWebinar Series Digital Campaigns: Advocacy in a Wired World Our panelists: Renee Magyar , Marketing Manager Caleb Dean, Communications Consultant Sustainable Northwest Kathy Ozer, Executive Director Rachel Nagin, Emerson Hunger Fellow National Family Farm Coalition Our moderator: Marty Newell, Center for Rural Strategies Funding from July 17, 2013 2:00pm ET
  2. 2. Question and Answer by ChatQuestion and Answer by Chat How we’ll spend this next hour together: GotoWebinar tech overview Introductions Presentations
  3. 3. GotoWebinar Tips: This webinar will be recorded and made available on the RuralXChange website this week. All webinar controls are located on your toolbar on the right side of your screen. You can minimize or move the bar for a better view of the presentation. All participants will be muted throughout the webinar. If you have a question for the presenters or have technical difficulties, please use the question/chat feature located at the bottom of your tool bar.
  4. 4. Digital Rural Advocacy Grant Webinar National Family Farm Coalition Kathy Ozer, Executive Director Rachel Nagin, Emerson Hunger Fellow
  5. 5. Context • National Family Farm Coalition • Credit issues • Investment in Land
  6. 6. Narratives and Advocacy • Why Narratives? • PlaceStories
  7. 7. Next Steps • Outreach to listservs • Presentations to Conferences • Sharing of interview questions – Online – Workshop packets • Working with Researchers
  8. 8. Land Prices and Fracking PhotoCredit:4seasonsfarmmarket.comandChk.com Photo Credit: American University Practicum: Farmers, Fairness, and th Farm Bill GIS Maps http://www.farmbillfairness.org/maps
  9. 9. Hmong Farming Community • National Hmong American Farmers • Changes in last 15 years • 10% own land vs 90% lease year to year • Climate uncertainty and Unsustainable Poultry Contracts PhotoCredit:NationalhmongAmericanFarmers,NHAF.org
  10. 10. Land Loss in the African American Community • Land Loss Prevention Project • Development - Land price consequences • African American farming gap and tobacco transition • Land trusts PhotoCredit:LandLossPreventionProject:http://www.landloss.org/sustainableag.php
  11. 11. Beginning Farmer Transition • Dakota Rural Action • Farm Beginnings Program • Farmer Network community outreach • Lack of access and capital • Future of rural communities, legacy of agriculture PhotoCredit:DakotaRuralAction: http://dakotarural.org/grow/farmbeginnings/graduate-profiles-student-feedback/
  12. 12. Which is Riskier? Diverse crops, diverse harvest windows, diverse markets No crop insurance, programs set at conventional prices Single crop, single harvest window, single market Crop Insurance, disaster programs Too Risky
  13. 13. Why? 1. Data 2. Familiarity 3. Risk Management Programs
  14. 14. Options • Quantify risk differently – Research – Proof of Concept – Short-term versus long-term views of risk • Extend risk management programs – New insurance products – Compensate for farmers’ actual price – Advocacy for individual farmers • Change the risk tolerance
  15. 15. Farm Aid Resources • Farmer Resource Network (http://ideas.farmaid.org) • 1-800-FARM-AID / farmhelp@farmaid.org hotline • Farm Advocate Link (www.farmaid.org/advocates)
  16. 16. #HeatLocal Renee Magyar & Caleb Dean Communications Staff (Past and Present)
  17. 17. The Campaign
  18. 18. Leveraged Events
  19. 19. Building Capacity
  20. 20. What’s next?
  21. 21. For more information contact: Renee Magyar Marketing Manager www.SustainableNorthwest.org Main line (503) 221-6911 info@SustainableNorthwest.org
  22. 22. For more information National Family Farm Coalition: http://placestories.com/project/8465#!v=about Kathy Ozer, Executive Director Rachel Nagin, Emerson Hunger Fellow Sustainable Northwest: http://www.sustainablenorthwest.org/blog/category/heatlocal Renee Magyar , Marketing Manager Caleb Dean, Communications Consultant
  23. 23. Digital AdvocacyDigital Advocacy Webinar SeriesWebinar Series Digital Campaigns: Advocacy in a Wired World Continue the conversation at: www.ruralxchange.net/groups/digital-toolshed Funding from
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