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Case Study of Community Change - Community Progress Initiative
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Case Study of Community Change - Community Progress Initiative


A PechaKucha presentation by Connie Loden at the National Rural Assembly 2013

A PechaKucha presentation by Connie Loden at the National Rural Assembly 2013

Published in Business , Technology
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  • Engagement of industry expands the capacity to leverage local assets to create economic growth! Over 160 industry people stepped up to take active roles in identifying new opportunities and make them happen. Over 100 people went through the E-boot camps - over 50% of those are in business. – Over 1900 new jobs were created.
  • A key to new business start ups is access to capital – over $2 million was invested into business start ups by Angel Investors. A new revolving loan fund was established to help finance small start-up ventures, that would have difficulty finding financing through other means.
  • Leadership Development programming was available for all levels of community leaders from emerging to advanced with over 350 ppl participating in these. New Ideas were brought into the community to foster new thinking and evolve culture. Attitudes began to shift to positive and confidence increased.
  • New Ideas were also introduce by taking people out of their community to get a sense of what is possible (some skeptics might call these junkets). However these study tours built relationships, leadership and “can do” attitudes -- If that community “can do” it --- so can we. The “can do” attitude is contagious when you see those with fewer resources than you, doing more !
  • At the beginning of the initiative – we communicated that we would try to offer elements of programming for every man, woman and child to be involved. Therefore, a strong youth component was also incorporated. Number one thing identified by the youth was the desire to have seat on the City Council to have a voice in the decision making.
  • Over 3000 residents were engaged in developing community visions and forming community progress teams -- creating action plans to achieve these visions. Each Progress Team also established community endowment funds with the assistance of matching funds from the Paper mill Family donors
  • If you think this sounds like Shifting a community culture can be complicated work? You would be correct , as this theory of change logic model relates. The uniqueness of the Community Progress Initiative is the integration of a wide variety of best practice programming designed to be delivered in an intense pace, building momentum and engagement to CREATE A SHIFT IN CULTURE. nurturing and growing community spirit and a vibrant economy.
  • Most communities look like the picture in the upper left. Well meaning organizations and groups that are all working hard to do good work, but they are unfocused, often competing or in conflict.Do you know what makes the difference for communities that look like the picture on the right?It is having a vision of what you want for your future, that aligns the arrows to all work in the same direction.
  • A few things to remember about this kind of work….You must be in it for the long haul – this work takes times – and you need to be tenacious You will encounter skeptics – and resistance from old leadershipThis is not a model –use instead principles and concepts adapted to your local situation


  • 1. Case Studyof Community ChangePresented byConnie Loden - Executive DirectorEconomic Development Corp-Manitowoc County WI
  • 2. Central Wisconsin• Area Population of area- 40,000 / Largestcommunity – 18,000• Company towns (paper)until 2000• Sale of company,downturn in industry,lossof jobs (approximately40%)• Loss of leadershipThe Background
  • 3. • Culture of Entitlement• Dependency• Paternalistic• Stages of MourningThe Culture
  • 4. Locals stepping up to take charge offuture In 2004 - Strategic Planning took placefor local Chamber & CommunityFoundation - similar needs forcommunity identified: EconomicDevelopment & Jobs Intersection of Community andEconomic Development
  • 5. Create aninnovative, self-reliant & businessfriendly culture ina vibrantcommunity with aprosperous localeconomy.
  • 6. Building aStrong andPositiveCommunityCreating aBusinessFriendlyCulture
  • 7. Creating a BusinessFriendly Culture Industry Cluster Networks Entrepreneurial Boot Camps Entrepreneur Tech Support Business InnovationSeminars Entrepreneur MentoringTeams Angel Investor Network Study Tours Ideas Incubator
  • 8. eThe Flagg Family displaying their new productbranding as a result of their Boot Campexploration of expanding their farm business intovalue-adding.
  • 9. Access to Capital• Over $2 million investedby Angel Investors – in 10projects• Jobs expected in 5 years770$240,000 Loan FundEstablished
  • 10. Building a Strongand PositiveCommunity Community Progress Rallies Creating a „can-do‟ culture Community visioning Leadership Programs “New Ideas!” Speaker Series Community Progress Teams Youth Progress Initiative Community EndowmentBuilding Transfer of Wealth Analysis
  • 11. • Teen Leadership• CommunityLeadershipBasics• CommunityLeadershipProgram• AdvancedLeadershipInstitute• Senior StatesmenProgramMulti-Level LeadershipDevelopment SystemSnow SculptureSpectacular, an eventstarted by CommunityLeadership Class “Loving Where You Live and WhatYou Do” – presented by nationallyacclaimed speaker-playwright -John Powers
  • 12. •Held Youth Rally•250 Youth involved in Initiative•Want a voice in decision making•40 Participants in TeenLeadershipYouth Participation
  • 13. Community Progress Initiative Logic ModelImproved Economy• increased employment• more diverse economyNew businesses are establishedBUSINESS DEVELOPMENTParticipants increasetheir business skillsIncreased recognition of economicopportunities and linkagesNew ideas that can beTranslated intoviable businessesBusinesses expand their marketsBusinesses are run moreEfficiently & SuccessfullyNovices become interestedIn entrepreneurshipRigorous business plansAre developedEntrepreneurial Dev• Boot camp• Tech support• Mentoring network• Business seminars• Small B-SchoolIdeas incubatorIndustry clusterNetworks• agriculture• downtown revit• paper/forestryPROGRAMSVenture Capital Programs• Equity Loan Fund• Business Angel NetworkIncreased access toEquity financingLeadership Programs• HOW Comm Leadership• CP Teams LD• Adv. Leadership ProgramYouth InitiativePositive Vision of whatthe Community can becomeIdeas from other places- Tours, Speaker SeriesMore effectivenonprofit sectorEndow your communityParticipants increase:• leadership skills• belief in self• ability to work togetherNew funds established at CFSWCMore wealth stays in communityProgress TeamsAre more effectiveImprovedQuality of Life(beyond Economics)Community Planning and Visioning Progress Teams formedand carry out workNew generation of business leaders(more creative, less risk averse)Progress TeamsAchieve GoalsCHANGE IN COMMUNITY CULTURE & CAPACITYBelief in self, Take responsibilityRecognize InterconnectednessExpanded LeadershipBridging social capitalSense of possibility Risk takingGroups work together to establish fundsFamilies with wealth focus locallyIMPACTSOUTCOMES
  • 14. • Community Participation &Organization• Shared Vision• Leadership Development• Transition of Leadership• Youth Empowerment• Inclusive Community• Regional Collaboration• Local GovernmentInvolvementStrong andPositive LocalCommunityCommunityLeadershipProsperous andDiverse LocalEconomyBusinessDevelopmentInnovative,Entrepreneurialand Self ReliantCultureCapital andFunding• Ability to Leverage & MaximizeOutside Resources• Innovative & CollaborativeFundraising• Wealth Retention• Endowment Building, IndividualCommunity Progress Funds• New Partnerships Formed:Public/Private Vibrant Industry Clusters Entrepreneurial Development Regional Business Networks Coordinated marketing New Business Sectors Ideas IncubatorRESULTSRegionalCommunityVision for FutureDriven by strategic partnership of:Heart of Wisconsin Business & Economic AllianceCommunity Foundation of South Wood CountyDeveloping new strategic partnershiprelationships with EducationalInstitutions and GovernmentSTRATEGICPARTNERSHIPSBusiness,Government,Education,Philanthropy
  • 15. • Bold – breaking out of the norms• Made it a movement and acommunity conversation• Created a brand to Grab attentionand make it stick• Created hope and sense ofachievability• Promoted self-reliance and sense ofresponsibility to get involved
  • 16. “Communities flourish because of committed citizens. And that’s what we have inWisconsin Rapids. With the establishment of the Community Progress Initiative,talented people have come together to study, join cluster teams and study tours,looking for new opportunities to grow our community”Dave Pryor, owner, Quality Plus Printing
  • 17. Connie Lodenconniecl73@gmail.comVolunteeringcan happen atany age.■ 2008 Mid-American EconomicDevelopment Council Business Retention& Expansion Program Award■ Council on Foundations Critical ImpactAward for Grant Making – FordFoundation Grentee■ 2008 International Econ. Dev. CouncilExcellence in Economic DevelopmentAward – Multiple year program