The many meanings of adoption

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Adoption is the process that someone goes through when they find out about a new technology, learn about it, and use it. It is related to diffusion, which is the way that the use of the new technology spreads from person to person. Before I say too much about adoption and how complex it is, I want to talk briefly about diffusion.

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The many meanings of adoption - Presentation Transcript

The many meanings of adoption Roger Wilkinson
Complexities of adoption
- Gradual, partial or stepwise adoption
- Trial or gradual adoption?
- Niche adoption or full integration
- Adaptation
- Disadoption
- Separate decision about use of a practice for each paddock in each season
Partial adoption
- Partial area of farm
- Some components of a technology “package”
- Niche rather than integration
Gradual adoption
- Increasing area
- Increasing intensity
- Trial
- Stepwise adoption of components of a technology package
- Niche to integration
Complexities of adoption
- Gradual, partial or stepwise adoption
- Trial or gradual adoption? Hard to tell
- Niche adoption or full integration
- Adaptation makes adoption easier
- Disadoption at any point
- Separate decision about use of a practice for each paddock in each season
- Focus on “use” rather than “adoption”