The many meanings of adoption
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The many meanings of adoption

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by: Roger Wilkinson

by: Roger Wilkinson
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  • Adoption is the process that someone goes through when they find out about a new technology, learn about it, and use it. It is related to diffusion, which is the way that the use of the new technology spreads from person to person. Before I say too much about adoption and how complex it is, I want to talk briefly about diffusion.

The many meanings of adoption The many meanings of adoption Presentation Transcript

  • The many meanings of adoption Roger Wilkinson
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  • Complexities of adoption
    • Gradual, partial or stepwise adoption
    • Trial or gradual adoption?
    • Niche adoption or full integration
    • Adaptation
    • Disadoption
    • Separate decision about use of a practice for each paddock in each season
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  • Partial adoption
    • Partial area of farm
    • Some components of a technology “package”
    • Niche rather than integration
  • Gradual adoption
    • Increasing area
    • Increasing intensity
    • Trial
    • Stepwise adoption of components of a technology package
    • Niche to integration
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  • Complexities of adoption
    • Gradual, partial or stepwise adoption
    • Trial or gradual adoption? Hard to tell
    • Niche adoption or full integration
    • Adaptation makes adoption easier
    • Disadoption at any point
    • Separate decision about use of a practice for each paddock in each season
    • Focus on “use” rather than “adoption”