The many meanings of adoption

  • 1,814 views
Uploaded on

by: Roger Wilkinson …

by: Roger Wilkinson
Full details see:

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,814
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
33
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Adoption is the process that someone goes through when they find out about a new technology, learn about it, and use it. It is related to diffusion, which is the way that the use of the new technology spreads from person to person. Before I say too much about adoption and how complex it is, I want to talk briefly about diffusion.

Transcript

  • 1. The many meanings of adoption Roger Wilkinson
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Complexities of adoption
    • Gradual, partial or stepwise adoption
    • Trial or gradual adoption?
    • Niche adoption or full integration
    • Adaptation
    • Disadoption
    • Separate decision about use of a practice for each paddock in each season
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15. Partial adoption
    • Partial area of farm
    • Some components of a technology “package”
    • Niche rather than integration
  • 16. Gradual adoption
    • Increasing area
    • Increasing intensity
    • Trial
    • Stepwise adoption of components of a technology package
    • Niche to integration
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Complexities of adoption
    • Gradual, partial or stepwise adoption
    • Trial or gradual adoption? Hard to tell
    • Niche adoption or full integration
    • Adaptation makes adoption easier
    • Disadoption at any point
    • Separate decision about use of a practice for each paddock in each season
    • Focus on “use” rather than “adoption”