Stories that build movements

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What are the stories, facts, and details of your nonprofit that will build a sense of community and action? We'll answer those questions and share what tools can get you there during this important webinar

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Stories that build movements

  1. 1. Part One: Meet Social Media Engage:SD Sponsor
  2. 2. Part One: Meet Social Media Brought to you by...
  3. 3. Part Six: Stories that Build Movements…
  4. 4. Part Six: Stories that Build Movements Our Story
  5. 5. Part Six: Stories that Build Movements Why Stories? Stories are naturally sticky, which means that people will remember what you tell them more readily when you narrate it through story Made to Stick: http://heathbrothers.com/
  6. 6. Part Six: Stories that Build Movements Why Stories? More specifically, the Heath brothers tell us that “stories drive action through simulation (what to do) and inspiration (the motivation to do it) Made to Stick Reference Guide
  7. 7. Part Six: Stories that Build Movements Why Stories? Stories help us combat “information overload” Anthropologists contend that up to 70% of everything we learn is from stories Believe Me, Michael Margolis | photo by callumscott2, Flickr
  8. 8. Part Six: Stories that Build Movements Why Stories? Stories are a way to help people belong “stories are so important to customers, because, unlike statistics, they can place themselves in a story” Brains on Fire (p. 31) | photo by Steve Rhodes, Flickr
  9. 9. Part Six: Stories that Build Movements Why Stories? Stories are a way to help people belong “the bigger the story, the more room under the tent for people to show up.” Believe Me, Michael Margolis | photo by D’Arcy Norman, Flickr
  10. 10. Part Six: Stories that Build Movements How to Tell a Sticky Story • SimpleS • UnexpectedU • ConcreteC • CredibleC • EmotionalE • StoriesS
  11. 11. Part Six: Stories that Build Movements SIMPLE Simple messages are compact and only address the most important idea (the core). “If you say three things, you don’t say anything…” Made to Stick, p. 34| Photo by sparkieblues, Flickr
  12. 12. Part Six: Stories that Build Movements UNEXPECTED The element of surprise makes us pay attention and think. The unexpected idea should lead to insight regarding your core message. Photo by raysto, Flickr
  13. 13. Part Six: Stories that Build Movements CONCRETE Concrete language helps us understand new concepts more readily. “this nation should commit itself, before this decade is out, to landing a man on the moon” Made to Stick, p. 96 | Photo by Munkho_09, Flickr
  14. 14. Part Six: Stories that Build Movements CREDIBLE PHD’s and Celebrities may help… but these might be more realistic: > personal experience > vivid details > statistical evidence > the Sinatra test > testable credential
  15. 15. Part Six: Stories that Build Movements EMOTIONAL “The goal of making messages emotional is to make people care. Feelings inspire people to act.” Analytics v. Emotions Made to Stick (quote, p. 168) | photo by uncultured, Flickr
  16. 16. Part Six: Stories that Build Movements STORIES Stories drive action through simulation and inspiration The key idea here is that the right stories have the ability to move people to action Photo by Leo Reynolds, Flickr
  17. 17. Part Six: Stories that Build Movements STORIES Three “story plots” to motivate and inspire: > Challenge Plot > Connection Plot > Creativity Plot Photo by noodleator, Flickr
  18. 18. Part Six: Examples of Stories that Build Movements…
  19. 19. Part Six: Stories that Build Movements Ford Explorer “Reveal” Campaign photo by Ford Motor Company, Flickr
  20. 20. Part Six: Stories that Build Movements 8 City Unveiling photo by Ford Motor Company, Flickr
  21. 21. Part Six: Stories that Build Movements A Sense of Anticipation Photo: Ford Explorer Facebook page 2011 Ford Explorer— Coming Soon!
  22. 22. Part Six: Stories that Build Movements Create Story Lines In an attempt to create story lines, Ford Motor Company has shared: 1) story lines of the product 2) story lines of the people who’ve helped develop the product photo by Ford Motor Company, Flickr
  23. 23. Part Six: Stories that Build Movements Let’s Weigh In Let’s Weigh In Video by Ford Motor Company
  24. 24. Part Six: Stories that Build Movements Make it About People 2011 Ford Explorer Engineers by Ford Motor Company
  25. 25. Part Six: Stories that Build Movements Make it About People 2011 Ford Explorer Reveal by Ford Motor Company
  26. 26. Part Six: Stories that Build Movements Does this emotional connection matter? 2011 Ford Explorer Engineers by Ford Motor Company 1.5 x Facebook increases “conversion” by 1.5 times
  27. 27. Part Six: Stories that Build Movements West Central Initiative Foundation Creating A Better Tomorrow website
  28. 28. Part Six: Stories that Build Movements A Playground Built in a Day A Playground Build in a Day, Home Depot, YouTube
  29. 29. Part Six: Stories that Build Movements Know a California Farmer Know a California Farmer website
  30. 30. Part Six: Stories that Build Movements An Interview with…… Hugh Weber Storylines
  31. 31. We haven’t forgotten about movements…
  32. 32. Part Six: Stories that Build Movements Tribes: We need you to lead us Seth Godin
  33. 33. Part Six: Stories that Build Movements What is a Tribe? Tribes, Seth Godin, p. 1 tribes are a group of people who… connect to a leader connect to one another connect to an idea
  34. 34. Part Six: Stories that Build Movements Brains on Fire Brains on Fire website
  35. 35. Part Six: Stories that Build Movements Lesson: Find the Passion Conversation photo by friendtoall78, flickr
  36. 36. Part One: Meet Social Media Get Connected web: www.engagesd.org rurallearningcenter.org facebook: www.facebook.com/engagesd delicious: http://delicious.com/RuralLearningCenter twitter: @RuralLearning resource guide: http://engagesd.wikispaces.com/
  37. 37. Part One: Meet Social Media Thanks for joining us! Contact Lindsey: Lindsey Karlson Lindsey.Karlson@RuralLearningCenter.org 605-772-5153 www.engagesd.org Contact Mike: Mike Knutson Mike.Knutson@RuralLearningCenter.org 605-772-5153 www.engagesd.org
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