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Socialmedia For Extension Educators


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On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.

On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.

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  • Rather than a definition, I like to describe social media as a set of values or characterisitcs(briefly explain these values)These values tell us how we will use the web. If a tool helps you accomplish these things on-line, it’s probably a social media tool.So… what are there…. Probably 10-15 social media tools? Don’t we wish
  • So, we showed you some characteristics and values a little earlier. We now want to put them into context and give them a little different spin.It’s about Connecting with a purposeIt’s about ListeningIt’ll help “Get Things Done”It’s about CollaborationIt’ll help build a movement
  • Google Alerts sends you email alerts so you can “listen” to what’s being said on the web. One of the simplest listening tools is “Google Alerts”. Many if not most are probably using this tool already. The way it works is you go to the Google Alert’s homepage and signup up for “keywords” Google then sends you a message each time that keyword appears in their top twenty search. One of the topics I follow is wind energy in South Dakota. You can see the results of one day’s worth of new web content.Alternative Image -- picture of the Google Homepage sign-up
  • Transcript

    • 1.
    • 2. Social Media Tools‐Reaching NewAudiences Presentation toSD Extension Annual Conference 2009
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9. Source:
    • 10. Can you use social media/social networking tools to strengthen your work?
    • 11. What is social media?
    • 12. Characteristics of social media?
      Source: iCrossing
    • 13. 5 things Social Media is all about.
    • 14. Source: Conversation Prism 1.0, Brian Solis/Flickr
    • 15. #1
      Conversations => Trust
      Actually, what we are saying is that
      conversations can build
      social capital,which in turn helps
      communities get things done
    • 16. Source: Energize Clinton’s Facebook Page
    • 17. Source: Renew Newcastle Facebook Group
    • 18. Source: Miller Facebook Page
    • 19. #2
      It’s about Listening
    • 20. It’s about listening
      If you are marketing, you’d better be listening
    • 21. It’s about listening
      Google Alerts
      Go to the Google Alerts homepage to start
    • 22. It’s about listening
      What should you listen for?
    • 29. It’s about listening
      Twitter Search
      Permission by:
    • 30. It’s about listening
      RSS Feeds--
      RSS is a technology that enables users to receive updates on their favorite blogs & websites
      Source: “RSS in Plain English”/YouTube
    • 31. #3
      It’s about “Getting things done”
    • 32. It’s about getting things done
      Project Management--Basecamp
    • It’s about getting things done
      Social Bookmarking
    • #4
      It’s about Collaboration
    • 40. It’s about collaboration
      Principle – share don’t send
      Check out Google Wave --
    • 41.
    • 42. It’s about collaboration
      Wiki’s work great for creating collaborative documents
    • 43. It’s about collaboration
      Flickr’s Creative Commons
    • 44. Resource: A Complete Guide to Finding and Using Incredible Flickr Images
    • 45. #5
      It’s about building a movement
    • 46. It’s about building a movement
      Attributes of a Tribe:
      Connect to one another
      Connect to a leader
      Connect to an idea
      Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
    • 47. “Great Leaders create movements by empowering the tribe to communicate.”
      Quote: Seth Godin, Tribes, p. ?
    • 48.
    • 49.
    • 50.
    • 51.
    • 52.
    • 53.
    • 54.
    • 55. How can we use social media to create movement for rural places?
    • 56. on to the demonstrations…
      Rural Learning Center
      Rural Transformation Inc.
      Howard, SD
    • 57. Mike Knutson