Socialmedia For Extension Educators

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On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.

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  • Rather than a definition, I like to describe social media as a set of values or characterisitcs(briefly explain these values)These values tell us how we will use the web. If a tool helps you accomplish these things on-line, it’s probably a social media tool.So… what are there…. Probably 10-15 social media tools? Don’t we wish
  • So, we showed you some characteristics and values a little earlier. We now want to put them into context and give them a little different spin.It’s about Connecting with a purposeIt’s about ListeningIt’ll help “Get Things Done”It’s about CollaborationIt’ll help build a movement
  • Google Alerts sends you email alerts so you can “listen” to what’s being said on the web. One of the simplest listening tools is “Google Alerts”. Many if not most are probably using this tool already. The way it works is you go to the Google Alert’s homepage and signup up for “keywords” Google then sends you a message each time that keyword appears in their top twenty search. One of the topics I follow is wind energy in South Dakota. You can see the results of one day’s worth of new web content.Alternative Image -- picture of the Google Homepage sign-up
  • Socialmedia For Extension Educators

    1. 1.
    2. 2. Social Media Tools‐Reaching NewAudiences Presentation toSD Extension Annual Conference 2009 <br />
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    9. 9. Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page<br />
    10. 10. Can you use social media/social networking tools to strengthen your work?<br />
    11. 11. What is social media?<br />
    12. 12. Characteristics of social media?<br />Source: iCrossing<br />
    13. 13. 5 things Social Media is all about.<br />
    14. 14. Source: Conversation Prism 1.0, Brian Solis/Flickr<br />
    15. 15. #1<br />Conversations =&gt; Trust<br />Actually, what we are saying is that<br />conversations can build <br />social capital,which in turn helps<br />communities get things done<br />
    16. 16. Source: Energize Clinton’s Facebook Page <br />
    17. 17. Source: Renew Newcastle Facebook Group<br />
    18. 18. Source: Miller Facebook Page<br />
    19. 19. #2<br />It’s about Listening<br />
    20. 20. It’s about listening<br />If you are marketing, you’d better be listening<br />Source: http://www.youtube.com/watch?v=DkOHsjZKBB0<br />
    21. 21. It’s about listening<br />Google Alerts<br />Go to the Google Alerts homepage to start<br />
    22. 22. It’s about listening<br />What should you listen for?<br /><ul><li>Your name
    23. 23. Your products
    24. 24. Your Organization
    25. 25. Community
    26. 26. Competition
    27. 27. Clients
    28. 28. Writing Topics</li></li></ul><li>
    29. 29. It’s about listening<br />Twitter Search<br /><ul><li>http://search.twitter.com/</li></ul>Permission by: www.clickrain.com<br />
    30. 30. It’s about listening<br />RSS Feeds--<br />RSS is a technology that enables users to receive updates on their favorite blogs & websites<br />Source: “RSS in Plain English”/YouTube<br />
    31. 31. #3<br />It’s about “Getting things done”<br />
    32. 32. It’s about getting things done<br />Project Management--Basecamp<br /><ul><li>To do list
    33. 33. Message Board
    34. 34. Writeboard (wiki)
    35. 35. File Upload
    36. 36. Time</li></li></ul><li>It’s about getting things done<br />Social Bookmarking<br /><ul><li> Delicious
    37. 37. Digg
    38. 38. Diigo
    39. 39. True Thinker</li></li></ul><li>#4<br />It’s about Collaboration<br />
    40. 40. It’s about collaboration<br />Principle – share don’t send<br />Send<br />Share<br />Check out Google Wave -- http://wave.google.com<br />
    41. 41.
    42. 42. It’s about collaboration<br />Wiki’s work great for creating collaborative documents<br />http://www.writeboard.com/<br />
    43. 43. It’s about collaboration<br />Flickr’s Creative Commons <br />http://www.flickr.com/creativecommons<br />
    44. 44. Resource: A Complete Guide to Finding and Using Incredible Flickr Images<br />
    45. 45. #5<br />It’s about building a movement<br />
    46. 46. It’s about building a movement<br />Attributes of a Tribe:<br />Connect to one another<br />Connect to a leader<br />Connect to an idea<br />Source: Seth Godin, Tribes, p. 1 Read Seth’s blog <br />
    47. 47. “Great Leaders create movements by empowering the tribe to communicate.”<br />Quote: Seth Godin, Tribes, p. ?<br />
    48. 48.
    49. 49. http://sdexplorer.ning.com/<br />
    50. 50.
    51. 51.
    52. 52. http://www.flickr.com/photos/baltimoreinfillsurvey/<br />
    53. 53. http://economicgardening.ning.com/<br />
    54. 54. http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page<br />
    55. 55. How can we use social media to create movement for rural places?<br />
    56. 56. on to the demonstrations…<br />Rural Learning Center <br />Rural Transformation Inc.<br />Howard, SD<br />www.rurallearningcenter.org<br />www.ReImagineRural.com<br />
    57. 57. Mike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org<br />

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