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Socialmedia For Extension Educators
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Socialmedia For Extension Educators


On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.

On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.

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  • Rather than a definition, I like to describe social media as a set of values or characterisitcs(briefly explain these values)These values tell us how we will use the web. If a tool helps you accomplish these things on-line, it’s probably a social media tool.So… what are there…. Probably 10-15 social media tools? Don’t we wish
  • So, we showed you some characteristics and values a little earlier. We now want to put them into context and give them a little different spin.It’s about Connecting with a purposeIt’s about ListeningIt’ll help “Get Things Done”It’s about CollaborationIt’ll help build a movement
  • Google Alerts sends you email alerts so you can “listen” to what’s being said on the web. One of the simplest listening tools is “Google Alerts”. Many if not most are probably using this tool already. The way it works is you go to the Google Alert’s homepage and signup up for “keywords” Google then sends you a message each time that keyword appears in their top twenty search. One of the topics I follow is wind energy in South Dakota. You can see the results of one day’s worth of new web content.Alternative Image -- picture of the Google Homepage sign-up


  • 1.
  • 2. Social Media Tools‐Reaching NewAudiences Presentation toSD Extension Annual Conference 2009
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  • 9. Source:
  • 10. Can you use social media/social networking tools to strengthen your work?
  • 11. What is social media?
  • 12. Characteristics of social media?
    Source: iCrossing
  • 13. 5 things Social Media is all about.
  • 14. Source: Conversation Prism 1.0, Brian Solis/Flickr
  • 15. #1
    Conversations => Trust
    Actually, what we are saying is that
    conversations can build
    social capital,which in turn helps
    communities get things done
  • 16. Source: Energize Clinton’s Facebook Page
  • 17. Source: Renew Newcastle Facebook Group
  • 18. Source: Miller Facebook Page
  • 19. #2
    It’s about Listening
  • 20. It’s about listening
    If you are marketing, you’d better be listening
  • 21. It’s about listening
    Google Alerts
    Go to the Google Alerts homepage to start
  • 22. It’s about listening
    What should you listen for?
  • 29. It’s about listening
    Twitter Search
    Permission by:
  • 30. It’s about listening
    RSS Feeds--
    RSS is a technology that enables users to receive updates on their favorite blogs & websites
    Source: “RSS in Plain English”/YouTube
  • 31. #3
    It’s about “Getting things done”
  • 32. It’s about getting things done
    Project Management--Basecamp
  • It’s about getting things done
    Social Bookmarking
  • #4
    It’s about Collaboration
  • 40. It’s about collaboration
    Principle – share don’t send
    Check out Google Wave --
  • 41.
  • 42. It’s about collaboration
    Wiki’s work great for creating collaborative documents
  • 43. It’s about collaboration
    Flickr’s Creative Commons
  • 44. Resource: A Complete Guide to Finding and Using Incredible Flickr Images
  • 45. #5
    It’s about building a movement
  • 46. It’s about building a movement
    Attributes of a Tribe:
    Connect to one another
    Connect to a leader
    Connect to an idea
    Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
  • 47. “Great Leaders create movements by empowering the tribe to communicate.”
    Quote: Seth Godin, Tribes, p. ?
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  • 55. How can we use social media to create movement for rural places?
  • 56. on to the demonstrations…
    Rural Learning Center
    Rural Transformation Inc.
    Howard, SD
  • 57. Mike Knutson