Social Media Tools‐Reaching NewAudiences Presentation toSD Extension Annual Conference 2009

Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

Can you use social media/social networking tools to strengthen your work?

What is social media?

Characteristics of social media?Source: iCrossing

5 things Social Media is all about.

Source: Conversation Prism 1.0, Brian Solis/Flickr

#1Conversations => TrustActually, what we are saying is thatconversations can build social capital,which in turn helpscommunities get things done

Source: Energize Clinton’s Facebook Page

Source: Renew Newcastle Facebook Group

Source: Miller Facebook Page

#2It’s about Listening

It’s about listeningIf you are marketing, you’d better be listeningSource: http://www.youtube.com/watch?v=DkOHsjZKBB0

It’s about listeningGoogle AlertsGo to the Google Alerts homepage to start

It’s about listeningWhat should you listen for?Your name Your products Your OrganizationCommunityCompetitionClientsWriting Topics

Your name

Your products

Your Organization

Community

Competition

Clients

Writing Topics

It’s about listeningTwitter Searchhttp://search.twitter.com/Permission by: www.clickrain.com

http://search.twitter.com/

It’s about listeningRSS Feeds--RSS is a technology that enables users to receive updates on their favorite blogs & websitesSource: “RSS in Plain English”/YouTube

#3It’s about “Getting things done”

It’s about getting things doneProject Management--BasecampTo do list Message BoardWriteboard (wiki)File UploadTime

To do list

Message Board

Writeboard (wiki)

File Upload

Time

It’s about getting things doneSocial Bookmarking DeliciousDiggDiigo True Thinker

Delicious

Digg

Diigo

True Thinker

#4It’s about Collaboration

It’s about collaborationPrinciple – share don’t sendSendShareCheck out Google Wave -- http://wave.google.com

It’s about collaborationWiki’s work great for creating collaborative documentshttp://www.writeboard.com/

It’s about collaborationFlickr’s Creative Commons http://www.flickr.com/creativecommons

Resource: A Complete Guide to Finding and Using Incredible Flickr Images

#5It’s about building a movement

It’s about building a movementAttributes of a Tribe:Connect to one anotherConnect to a leaderConnect to an ideaSource: Seth Godin, Tribes, p. 1 Read Seth’s blog

“Great Leaders create movements by empowering the tribe to communicate.”Quote: Seth Godin, Tribes, p. ?

http://sdexplorer.ning.com/

http://www.flickr.com/photos/baltimoreinfillsurvey/

http://economicgardening.ning.com/

http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page

How can we use social media to create movement for rural places?

on to the demonstrations…Rural Learning Center Rural Transformation Inc.Howard, SDwww.rurallearningcenter.orgwww.ReImagineRural.com

Mike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org