Social Media 101

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Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

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  • 1.
  • 2. Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District
  • 3. Source: http://www.youtube.com/watch?v=NhPgUcjGQAw
  • 4. 5 things you need to know about social media
  • 5. Characteristics of social media?
    Source: iCrossing
  • 6. Source: Conversation Prism 1.0, Brian Solis/Flickr
  • 7. #1
    Conversations => Trust
    Actually, what we are saying is that
    conversations can build
    social capital,which in turn helps
    communities & businesses
    get things done
  • 8. Source: Energize Clinton’s Facebook Page
  • 9. Conversations lead to trust
    Tip: Treat your online conversations like a “cocktail party”
  • 10. Conversations lead to trust
    Ag Chat on Twitter
  • 11. #2
    It’s about listening and learning
  • 12. It’s about listening
    If you are marketing, you’d better be listening
    Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
  • 13. It’s about listening
    Google Alerts
    Go to the Google Alerts homepage to start
  • 14. It’s about listening
    What should you listen for?
  • 21. It’s about listening
    Twitter Search
    http://search.twitter.com/
    Permission by: www.clickrain.com
  • 22. It’s about listening
    Search YouTube for video tutorials
    Go to the YouTube page to start
  • 23. It’s about listening
    RSS Feeds--
    RSS is a technology that enables users to receive updates on their favorite blogs & websites
    Source: “RSS in Plain English”/YouTube
  • 24. #3
    It’s about “Getting things done”
  • 25. It’s about getting things done
    Principle – share don’t send
    Send
    Share
    Check out Google Wave -- http://wave.google.com
  • 26. It’s about getting things done
    Project Management--Basecamp
  • It’s about getting things done
    Wiki’s work great for creating collaborative documents
    http://www.writeboard.com/
  • 31. It’s about getting things done
    Social Bookmarking
  • #4
    It’s about being social
  • 35. It’s about being social
    Be regular (no, not that kind of regular)
    Photo courtesy of romanaklee
  • 36. It’s about being social
    Let your character shine…
  • 37. It’s about being social
    But not stupid…
    Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page
  • 38. It’s about being social
    Be visual
  • 39. It’s about being social
    Be a resource to others
  • 40. It’s about being social
    Be local
  • 41. #5
    It’s about choosing the right tools
  • 42. It’s about choosing the right tools
    Identify your goals
    Identify your audience
    Invest time in learning
    Learn more: http://reimaginerural.com/but-what-tools-do-i-use/
  • 43. It’s about choosing the right tools
    Hold conversations about more complex topics
  • 44. It’s about choosing the right tools
    Hold short, fun conversations
    Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts
  • 45. It’s about choosing the right tools
    Find and share resources… FAST!
  • 46. It’s about choosing the right tools
    Share powerful stories
  • 47. It’s about choosing the right tools
    Online project management/ collaboration
  • 48. It’s about choosing the right tools
    Collaborate on documents
  • 49. It’s about choosing the right tools
    Share, find, and use photos
  • 50. It’s about choosing the right tool
    Build a community
    Find this community: http://sdexplorer.ning.com/
  • 51. How can you use social media to build an online community?
  • 52. Rural Learning Center
    109 N. Main Street
    Howard, SD
    (605)772-5153
    www.rurallearningcenter.org
    Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org