Social Media 101

Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District

Source: http://www.youtube.com/watch?v=NhPgUcjGQAw

5 things you need to know about social media

Characteristics of social media?
Source: iCrossing

Source: Conversation Prism 1.0, Brian Solis/Flickr

#1
Conversations => Trust
Actually, what we are saying is that
conversations can build
social capital,which in turn helps
communities & businesses
get things done

Source: Energize Clinton’s Facebook Page

Conversations lead to trust
Tip: Treat your online conversations like a “cocktail party”

Conversations lead to trust
Ag Chat on Twitter

#2
It’s about listening and learning

It’s about listening
If you are marketing, you’d better be listening
Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

Google Alerts
Go to the Google Alerts homepage to start

What should you listen for?
Your name
Your products
Your Organization
Community
Competition
Clients
Writing Topics

Twitter Search
http://search.twitter.com/
Permission by: www.clickrain.com

Search YouTube for video tutorials
Go to the YouTube page to start

RSS Feeds--
RSS is a technology that enables users to receive updates on their favorite blogs & websites
Source: “RSS in Plain English”/YouTube

#3
It’s about “Getting things done”

It’s about getting things done
Principle – share don’t send
Send
Share
Check out Google Wave -- http://wave.google.com

Project Management--Basecamp
To do list
Message Board
Writeboard (wiki)
File Upload
Time

Wiki’s work great for creating collaborative documents
http://www.writeboard.com/

Social Bookmarking
Delicious
Digg
Diigo
True Thinker

#4
It’s about being social

Be regular (no, not that kind of regular)
Photo courtesy of romanaklee

Let your character shine…

But not stupid…
Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

Be visual

Be a resource to others

Be local

#5
It’s about choosing the right tools

Identify your goals
Identify your audience
Invest time in learning
Learn more: http://reimaginerural.com/but-what-tools-do-i-use/

Hold conversations about more complex topics

Hold short, fun conversations
Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts

Find and share resources… FAST!

Share powerful stories

Online project management/ collaboration

Collaborate on documents

Share, find, and use photos

It’s about choosing the right tool
Build a community
Find this community: http://sdexplorer.ning.com/

How can you use social media to build an online community?

Rural Learning Center
109 N. Main Street
Howard, SD
(605)772-5153
www.rurallearningcenter.org
Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org

Social Media 101

by Rural Learning Center on Feb 02, 2010

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Social Media 101 — Presentation Transcript