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Social Media 101
 

Social Media 101

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Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

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    Social Media 101 Social Media 101 Presentation Transcript

    • Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District
    • Source: http://www.youtube.com/watch?v=NhPgUcjGQAw
    • 5 things you need to know about social media
    • Characteristics of social media?
      Source: iCrossing
    • Source: Conversation Prism 1.0, Brian Solis/Flickr
    • #1
      Conversations => Trust
      Actually, what we are saying is that
      conversations can build
      social capital,which in turn helps
      communities & businesses
      get things done
    • Source: Energize Clinton’s Facebook Page
    • Conversations lead to trust
      Tip: Treat your online conversations like a “cocktail party”
    • Conversations lead to trust
      Ag Chat on Twitter
    • #2
      It’s about listening and learning
    • It’s about listening
      If you are marketing, you’d better be listening
      Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
    • It’s about listening
      Google Alerts
      Go to the Google Alerts homepage to start
    • It’s about listening
      What should you listen for?
      • Your name
      • Your products
      • Your Organization
      • Community
      • Competition
      • Clients
      • Writing Topics
    • It’s about listening
      Twitter Search
      http://search.twitter.com/
      Permission by: www.clickrain.com
    • It’s about listening
      Search YouTube for video tutorials
      Go to the YouTube page to start
    • It’s about listening
      RSS Feeds--
      RSS is a technology that enables users to receive updates on their favorite blogs & websites
      Source: “RSS in Plain English”/YouTube
    • #3
      It’s about “Getting things done”
    • It’s about getting things done
      Principle – share don’t send
      Send
      Share
      Check out Google Wave -- http://wave.google.com
    • It’s about getting things done
      Project Management--Basecamp
      • To do list
      • Message Board
      • Writeboard (wiki)
      • File Upload
      • Time
    • It’s about getting things done
      Wiki’s work great for creating collaborative documents
      http://www.writeboard.com/
    • It’s about getting things done
      Social Bookmarking
      • Delicious
      • Digg
      • Diigo
      • True Thinker
    • #4
      It’s about being social
    • It’s about being social
      Be regular (no, not that kind of regular)
      Photo courtesy of romanaklee
    • It’s about being social
      Let your character shine…
    • It’s about being social
      But not stupid…
      Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page
    • It’s about being social
      Be visual
    • It’s about being social
      Be a resource to others
    • It’s about being social
      Be local
    • #5
      It’s about choosing the right tools
    • It’s about choosing the right tools
      Identify your goals
      Identify your audience
      Invest time in learning
      Learn more: http://reimaginerural.com/but-what-tools-do-i-use/
    • It’s about choosing the right tools
      Hold conversations about more complex topics
    • It’s about choosing the right tools
      Hold short, fun conversations
      Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts
    • It’s about choosing the right tools
      Find and share resources… FAST!
    • It’s about choosing the right tools
      Share powerful stories
    • It’s about choosing the right tools
      Online project management/ collaboration
    • It’s about choosing the right tools
      Collaborate on documents
    • It’s about choosing the right tools
      Share, find, and use photos
    • It’s about choosing the right tool
      Build a community
      Find this community: http://sdexplorer.ning.com/
    • How can you use social media to build an online community?
    • Rural Learning Center
      109 N. Main Street
      Howard, SD
      (605)772-5153
      www.rurallearningcenter.org
      Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org