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Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

Published in: Self Improvement, Technology
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Transcript

  • 1.
  • 2. Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District<br />
  • 3. Source: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  • 4. 5 things you need to know about social media<br />
  • 5. Characteristics of social media?<br />Source: iCrossing<br />
  • 6. Source: Conversation Prism 1.0, Brian Solis/Flickr<br />
  • 7. #1<br />Conversations =&gt; Trust<br />Actually, what we are saying is that<br />conversations can build <br />social capital,which in turn helps<br />communities & businesses<br />get things done<br />
  • 8. Source: Energize Clinton’s Facebook Page <br />
  • 9. Conversations lead to trust<br />Tip: Treat your online conversations like a “cocktail party”<br />
  • 10. Conversations lead to trust<br />Ag Chat on Twitter<br />
  • 11. #2<br />It’s about listening and learning<br />
  • 12. It’s about listening<br />If you are marketing, you’d better be listening<br />Source: http://www.youtube.com/watch?v=DkOHsjZKBB0<br />
  • 13. It’s about listening<br />Google Alerts<br />Go to the Google Alerts homepage to start<br />
  • 14. It’s about listening<br />What should you listen for?<br /><ul><li>Your name
  • 15. Your products
  • 16. Your Organization
  • 17. Community
  • 18. Competition
  • 19. Clients
  • 20. Writing Topics</li></li></ul><li>
  • 21. It’s about listening<br />Twitter Search<br />http://search.twitter.com/<br />Permission by: www.clickrain.com<br />
  • 22. It’s about listening<br />Search YouTube for video tutorials<br />Go to the YouTube page to start<br />
  • 23. It’s about listening<br />RSS Feeds--<br />RSS is a technology that enables users to receive updates on their favorite blogs & websites<br />Source: “RSS in Plain English”/YouTube<br />
  • 24. #3<br />It’s about “Getting things done”<br />
  • 25. It’s about getting things done<br />Principle – share don’t send<br />Send<br />Share<br />Check out Google Wave -- http://wave.google.com<br />
  • 26. It’s about getting things done<br />Project Management--Basecamp<br /><ul><li>To do list
  • 27. Message Board
  • 28. Writeboard (wiki)
  • 29. File Upload
  • 30. Time</li></li></ul><li>It’s about getting things done<br />Wiki’s work great for creating collaborative documents<br />http://www.writeboard.com/<br />
  • 31. It’s about getting things done<br />Social Bookmarking<br /><ul><li> Delicious
  • 32. Digg
  • 33. Diigo
  • 34. True Thinker</li></li></ul><li>#4<br />It’s about being social<br />
  • 35. It’s about being social<br />Be regular (no, not that kind of regular)<br />Photo courtesy of romanaklee<br />
  • 36. It’s about being social<br />Let your character shine…<br />
  • 37. It’s about being social<br />But not stupid…<br />Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page<br />
  • 38. It’s about being social<br />Be visual<br />
  • 39. It’s about being social<br />Be a resource to others<br />
  • 40. It’s about being social<br />Be local<br />
  • 41. #5<br />It’s about choosing the right tools<br />
  • 42. It’s about choosing the right tools<br />Identify your goals<br />Identify your audience<br />Invest time in learning<br />Learn more: http://reimaginerural.com/but-what-tools-do-i-use/<br />
  • 43. It’s about choosing the right tools<br />Hold conversations about more complex topics<br />
  • 44. It’s about choosing the right tools<br />Hold short, fun conversations <br />Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts<br />
  • 45. It’s about choosing the right tools<br />Find and share resources… FAST!<br />
  • 46. It’s about choosing the right tools<br />Share powerful stories<br />
  • 47. It’s about choosing the right tools<br />Online project management/ collaboration<br />
  • 48. It’s about choosing the right tools<br />Collaborate on documents<br />
  • 49. It’s about choosing the right tools<br />Share, find, and use photos<br />
  • 50. It’s about choosing the right tool<br />Build a community<br />Find this community: http://sdexplorer.ning.com/<br />
  • 51. How can you use social media to build an online community?<br />
  • 52. Rural Learning Center<br />109 N. Main Street<br />Howard, SD<br />(605)772-5153<br />www.rurallearningcenter.org<br />Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org<br />

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