Social Media 101

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Lindsey Karlson and Mike Knutson offered this overview of social media to residents in Miner County, SD.

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Social Media 101

  1. 1.
  2. 2. Social Media 101Mike Knutson & Lindsey KarlsonMonday, February 1, 2010brought to you by:Alliance Communications | Miner County ExtensionRural Learning Center | Howard School District<br />
  3. 3. Source: http://www.youtube.com/watch?v=NhPgUcjGQAw<br />
  4. 4. 5 things you need to know about social media<br />
  5. 5. Characteristics of social media?<br />Source: iCrossing<br />
  6. 6. Source: Conversation Prism 1.0, Brian Solis/Flickr<br />
  7. 7. #1<br />Conversations =&gt; Trust<br />Actually, what we are saying is that<br />conversations can build <br />social capital,which in turn helps<br />communities & businesses<br />get things done<br />
  8. 8. Source: Energize Clinton’s Facebook Page <br />
  9. 9. Conversations lead to trust<br />Tip: Treat your online conversations like a “cocktail party”<br />
  10. 10. Conversations lead to trust<br />Ag Chat on Twitter<br />
  11. 11. #2<br />It’s about listening and learning<br />
  12. 12. It’s about listening<br />If you are marketing, you’d better be listening<br />Source: http://www.youtube.com/watch?v=DkOHsjZKBB0<br />
  13. 13. It’s about listening<br />Google Alerts<br />Go to the Google Alerts homepage to start<br />
  14. 14. It’s about listening<br />What should you listen for?<br /><ul><li>Your name
  15. 15. Your products
  16. 16. Your Organization
  17. 17. Community
  18. 18. Competition
  19. 19. Clients
  20. 20. Writing Topics</li></li></ul><li>
  21. 21. It’s about listening<br />Twitter Search<br />http://search.twitter.com/<br />Permission by: www.clickrain.com<br />
  22. 22. It’s about listening<br />Search YouTube for video tutorials<br />Go to the YouTube page to start<br />
  23. 23. It’s about listening<br />RSS Feeds--<br />RSS is a technology that enables users to receive updates on their favorite blogs & websites<br />Source: “RSS in Plain English”/YouTube<br />
  24. 24. #3<br />It’s about “Getting things done”<br />
  25. 25. It’s about getting things done<br />Principle – share don’t send<br />Send<br />Share<br />Check out Google Wave -- http://wave.google.com<br />
  26. 26. It’s about getting things done<br />Project Management--Basecamp<br /><ul><li>To do list
  27. 27. Message Board
  28. 28. Writeboard (wiki)
  29. 29. File Upload
  30. 30. Time</li></li></ul><li>It’s about getting things done<br />Wiki’s work great for creating collaborative documents<br />http://www.writeboard.com/<br />
  31. 31. It’s about getting things done<br />Social Bookmarking<br /><ul><li> Delicious
  32. 32. Digg
  33. 33. Diigo
  34. 34. True Thinker</li></li></ul><li>#4<br />It’s about being social<br />
  35. 35. It’s about being social<br />Be regular (no, not that kind of regular)<br />Photo courtesy of romanaklee<br />
  36. 36. It’s about being social<br />Let your character shine…<br />
  37. 37. It’s about being social<br />But not stupid…<br />Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page<br />
  38. 38. It’s about being social<br />Be visual<br />
  39. 39. It’s about being social<br />Be a resource to others<br />
  40. 40. It’s about being social<br />Be local<br />
  41. 41. #5<br />It’s about choosing the right tools<br />
  42. 42. It’s about choosing the right tools<br />Identify your goals<br />Identify your audience<br />Invest time in learning<br />Learn more: http://reimaginerural.com/but-what-tools-do-i-use/<br />
  43. 43. It’s about choosing the right tools<br />Hold conversations about more complex topics<br />
  44. 44. It’s about choosing the right tools<br />Hold short, fun conversations <br />Find us at: http://www.facebook.com/home.php?#/MinerCountySD?ref=ts<br />
  45. 45. It’s about choosing the right tools<br />Find and share resources… FAST!<br />
  46. 46. It’s about choosing the right tools<br />Share powerful stories<br />
  47. 47. It’s about choosing the right tools<br />Online project management/ collaboration<br />
  48. 48. It’s about choosing the right tools<br />Collaborate on documents<br />
  49. 49. It’s about choosing the right tools<br />Share, find, and use photos<br />
  50. 50. It’s about choosing the right tool<br />Build a community<br />Find this community: http://sdexplorer.ning.com/<br />
  51. 51. How can you use social media to build an online community?<br />
  52. 52. Rural Learning Center<br />109 N. Main Street<br />Howard, SD<br />(605)772-5153<br />www.rurallearningcenter.org<br />Mike Knutson mike@ruraltransformations.comLindsey Karlson lindsey.karlson@rurallearningcenter.org<br />

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