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Using Social Media to support rural entrepreneurship
 

Using Social Media to support rural entrepreneurship

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Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork Conference

Lindsey Karlson and Mike Knutson shared their thoughts on how organizations can help rural entrepreneurs develop social media strategies at the 2010 Grassroots and Groundswork Conference

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    Using Social Media to support rural entrepreneurship Using Social Media to support rural entrepreneurship Presentation Transcript

    • our home
    • Miner Historical Population Trends 9000 8560 8376 7661 8000 6836 7000 6268 5864 5398 6000 5165 4454 5000 3739 4000 3272 2884 3000 2000 1000 0 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 our history
    • our switch
    • our passion
    • Entry Points photo by Oversocialize, flickr
    • Advertiser vs. Consumer You Tube: http://www.youtube.com/watch?v=heSudg-tfIk
    • statistic from You Tube video: Social Media Revolution | photo by mediaboytodd,
    • number one.
    • Get comfortable with social media (lurking is okay) photo by Laura Mary, flickr
    • Improve your customer service photo by The Rocketeer, flickr
    • Meet (the right) people visit the blog at Reimagine Rural
    • tools you can use to  Google Alerts  Twitter Search
    • Google Alerts & Twitter Search www.google.com/alerts www.twitter.com/search
    • number two.
    • It’s just like a backyard BBQ photo by JulianBleecker, flickr
    • Be a resource
    • Be transparent.
    • tools you can use to  Facebook  Blogs (Wordpress, Blogger, etc.)
    • Social Media ≠ Advertising photo by truthout.org, flickr
    • Social Media = Relationship photo by Adam Foster | Codefor, flickr
    • number three.
    • Not this kind of movement photo by friendtoall78, flickr
    • People want to belong photo by KevinDean, flickr
    • Connect to a leader tribes are a group of people who… Connect Connect to one to an idea another Attributes of a tribe Tribes, Seth Godin, p. 1 | image by marketingfacts, flickr
    • Leaders empower the tribe to communicate Tribes, Seth Godin, p. 23 | photo by Art Rock (Hennie), flickr
    • Lessons learned from igniting WOM movements photo by .robbie, flickr
    • Find your passion conversation photo by friendtoall78, flickr
    • Online should push offline (and vice versa) photo by Serolynne, flickr
    • tools you can use to  Facebook  Ning  You Tube
    • South Dakota! statistics from Mashable
    • statistic from Social Media Revolution
    • sleeping photo from eastangerine, flickr
    • Grassroots and Groundwork 2010
    • Social Media Phobias photo by Intersection Consulting, flickr
    • tools you can use  Skill Building  Social Media Support Group  Custom Technical Assistance
    • Skill Building photo by YlvaS, flickr
    • Social Media Support Group photo by Tony Webster, flickr
    • Custom Technical Assistance photo by Billie Hara, flickr
    • case study one.  Strategy Development  Pushing “start”  Measuring Success  Lessons Learned
    • case study one.  Strategy Development  Identify goals  Refine messaging  Define audience  Brainstorm content  Determine tools  Delineate to do items
    • case study one.  Pushing “start”  After strategy, comes doing  Begin small, and grow from there  Be accountable to someone
    • case study one.  Measuring Success  Ask yourself: how will I know when this tool is working for me?  Increase awareness and WOM activity  Increase sales
    • case study one.  Lessons Learned  Determine comfort level  Stay in contact (even informally)  Transparency works
    • let your fans do the talking
    • “Rumor has it…”
    • case study two.  Strategy Development  Ready, Set… Wait.  Lessons Learned
    • case study two.  Strategy Development  Identify goals  Refine messaging  Define audience  Brainstorm content  Determine tools  Delineate to do items
    • case study two.  Ready, Set… Wait.  Change takes time  Determine who will be responsible, and make sure it is something they want to do
    • case study two.  Lessons Learned  Determine what’s going to get in the way from the start  Push through the discomfort  Be as open as possible
    • case study three.  Strategy Development  Getting Started  Communicating Value  Measuring Success  Lessons Learned
    • Rural Learning Center
    • Reimagine Rural Blog Delicious Slideshare Brand Awareness Twitter Flickr You Tube Rural Learning Center Strategy
    • Reimagine Rural Blog
    • Slideshare
    • Twitter
    • Facebook Brand Flickr Awareness Miner County Strategy
    • Miner County Facebook Page
    • Miner County Flickr Group
    • Connect online! Blog: www.reimaginerural.com Slideshare: http://www.slideshare.net/rurallearning Twitter: @rurallearning Delicious: http://delicious.com/RuralLearningCenter (tag: g&g2010) Mike Knutson Mike.Knutson@RuralLearningCenter.org Lindsey Karlson Lindsey.Karlson@RuralLearningCenter.org