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Engage:SD, Part One-Meet Social Media
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Engage:SD, Part One-Meet Social Media

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Transcript

  • 1. Part One: Meet Social Media
  • 2. Part One: Meet Social Media Engage:SD Sponsor
  • 3. Part One: Meet Social Media Brought to you by...
  • 4. Part One: Meet Social Media What is Engage:SD? Program Area 3 Program Area 1 Program Area 2 Online Skill In-Depth Webinars Building Technical Workshops Assistance
  • 5. Section One: What is Social Media?
  • 6. Part One: Meet Social Media Why Social Media? Social Networking Social Social Marketing Learning
  • 7. Part One: Meet Social Media What social media tools do you use? Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
  • 8. Part One: Meet Social Media Are you overwhelmed? Conversation Prism 1.0 b d solis
  • 9. Part One: Meet Social Media Social Media Characteristics Conversation Community Participation Connectedness Openness Source: “What is Social Media?” ICrossing
  • 10. Part One: Meet Social Media Social Media ≠ Advertising photo by truthout.org, flickr
  • 11. Part One: Meet Social Media Social Media = Relationships photo by Adam Foster | Codefor, flickr
  • 12. Part One: Meet Social Media Conversation Prism Conversation Prism of Flickr by b d solis
  • 13. Section Two: Strategy Matters
  • 14. Part One: Meet Social Media Building a Social Media Strategy
  • 15. Part One: Meet Social Media Components of a Social Media Strategy Goals Content Audience Tactics Message Tools
  • 16. Part One: Meet Social Media SM Strategy: Goals Key Question: What do you hope to accomplish? >> Goals >> Audience Example Goals: >> Message • Increase brand awareness >> Tools • Improve communication >> Tactics with key stakeholders >> Content • Enhance fundraising efforts
  • 17. Part One: Meet Social Media SM Strategy: Audience Key Question: Who are you trying to reach? >> Goals >> Audience Example Audiences: >> Message • Existing donors >> Tools • Families with young >> Tactics children >> Content • Specific demographic groups
  • 18. Part One: Meet Social Media SM Strategy: Message Key Question: How do you describe your organization >> Goals (in 120 characters or less)? >> Audience >> Message >> Tools >> Tactics >> Content
  • 19. Part One: Meet Social Media Can you tweet your message?
  • 20. Part One: Meet Social Media SM Strategy: Tools Key Question: What tools will help us achieve our >> Goals goals and align with our >> Audience target audience? >> Message >> Tools >> Tactics >> Content
  • 21. Part One: Meet Social Media Scale tools to your audience
  • 22. Part One: Meet Social Media SM Strategy: Tactics Key Question: What individual actions do you >> Goals need to take to accomplish >> Audience your goals? >> Message >> Tools Examples: >> Tactics >> Content • Ask questions on your Facebook page • Create a custom Twitter background
  • 23. Part One: Meet Social Media Local Flavor
  • 24. Part One: Meet Social Media Custom Twitter Background
  • 25. Part One: Meet Social Media SM Strategy: Content Key Question: What kinds of information should we >> Goals share? >> Audience >> Message Example Content: >> Tools • Events >> Tactics • Celebrate success >> Content • Photos, videos, links
  • 26. Part One: Meet Social Media Local Flavor
  • 27. Part One: Meet Social Media We (all) are here Photo by David Armano
  • 28. Section Three: Tips to consider
  • 29. Part One: Meet Social Media Overcome your fears Photo by Intersection Consulting
  • 30. Part One: Meet Social Media Be disciplined Screenshot: Beth’s Blog
  • 31. Part One: Meet Social Media Be Ready to Respond Image: Jeremiah Owyang-Flickr
  • 32. Part Four: Tips to Consider Consider your employee usage policy Resource: Policy Tool Photo by Intersection Consulting
  • 33. Part One: Meet Social Media Understand your audience Photo by David Armano
  • 34. Part One: Meet Social Media Crowdsourcing Crowdsourcing is "taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an 'open call' to a large group of people (a crowd) asking for contributions”
  • 35. Part One: Meet Social Media Think about smiles Social Media can help you "Smiles lead to conversations, build meaningful connections conversations lead to engagement, and that to the supporters of your eventually leads to organization selections and referrals" Eric Weaver on Pemco Insurance
  • 36. Part One: Meet Social Media Get Connected web: www.engagesd.org rurallearningcenter.org facebook: www.facebook.com/engagesd delicious: http://delicious.com/RuralLearningCenter twitter: @RuralLearning
  • 37. Part One: Meet Social Media Thanks for joining us! Contact Lindsey: Contact Mike: Lindsey Karlson Mike Knutson Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org 605-772-5153 605-772-5153 www.engagesd.org www.engagesd.org