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Part One: Meet Social Media
Part One: Meet Social Media
Engage:SD Sponsor
Part One: Meet Social Media
Brought to you by...
Part One: Meet Social Media
What is Engage:SD?




                                                           Program Area...
Section One: What is Social Media?
Part One: Meet Social Media
Why Social Media?




                                Social
                              Net...
Part One: Meet Social Media
What social media tools do you use?




              Source: "Using Social Media to meet nonp...
Part One: Meet Social Media
Are you overwhelmed?




                              Conversation Prism 1.0 b d solis
Part One: Meet Social Media
Social Media Characteristics



                              Conversation



               C...
Part One: Meet Social Media
Social Media ≠ Advertising




                              photo by truthout.org, flickr
Part One: Meet Social Media
Social Media = Relationships




                               photo by Adam Foster | Codefor...
Part One: Meet Social Media
Conversation Prism




                              Conversation Prism of Flickr by b d solis
Section Two: Strategy Matters
Part One: Meet Social Media
Building a Social Media Strategy
Part One: Meet Social Media
Components of a Social Media Strategy


                              Goals

                 ...
Part One: Meet Social Media
SM Strategy: Goals


Key Question: What do
you hope to accomplish?              >>   Goals
   ...
Part One: Meet Social Media
SM Strategy: Audience


Key Question: Who are you
trying to reach?              >>   Goals
   ...
Part One: Meet Social Media
SM Strategy: Message


Key Question: How do you
describe your organization     >>   Goals
(in ...
Part One: Meet Social Media
Can you tweet your message?
Part One: Meet Social Media
SM Strategy: Tools


Key Question: What tools
will help us achieve our      >>   Goals
goals a...
Part One: Meet Social Media
Scale tools to your audience
Part One: Meet Social Media
SM Strategy: Tactics


Key Question: What
individual actions do you        >>   Goals
need to ...
Part One: Meet Social Media
Local Flavor
Part One: Meet Social Media
Custom Twitter Background
Part One: Meet Social Media
SM Strategy: Content


Key Question: What kinds
of information should we       >>   Goals
shar...
Part One: Meet Social Media
Local Flavor
Part One: Meet Social Media
We (all) are here




                              Photo by David Armano
Section Three: Tips to consider
Part One: Meet Social Media
Overcome your fears




                              Photo by Intersection Consulting
Part One: Meet Social Media
Be disciplined




                              Screenshot: Beth’s Blog
Part One: Meet Social Media
Be Ready to Respond




                              Image: Jeremiah Owyang-Flickr
Part Four: Tips to Consider
      Consider your employee usage policy




Resource: Policy Tool                       Phot...
Part One: Meet Social Media
Understand your audience




                              Photo by David Armano
Part One: Meet Social Media
Crowdsourcing


Crowdsourcing is "taking tasks
traditionally performed by an
employee or contr...
Part One: Meet Social Media
Think about smiles


Social Media can help you      "Smiles lead to conversations,
build meani...
Part One: Meet Social Media
Get Connected


web:                 www.engagesd.org
                     rurallearningcenter...
Part One: Meet Social Media
Thanks for joining us!




 Contact Lindsey:                          Contact Mike:
 Lindsey K...
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Transcript of "Engage:SD, Part One-Meet Social Media"

  1. 1. Part One: Meet Social Media
  2. 2. Part One: Meet Social Media Engage:SD Sponsor
  3. 3. Part One: Meet Social Media Brought to you by...
  4. 4. Part One: Meet Social Media What is Engage:SD? Program Area 3 Program Area 1 Program Area 2 Online Skill In-Depth Webinars Building Technical Workshops Assistance
  5. 5. Section One: What is Social Media?
  6. 6. Part One: Meet Social Media Why Social Media? Social Networking Social Social Marketing Learning
  7. 7. Part One: Meet Social Media What social media tools do you use? Source: "Using Social Media to meet nonprofit goals: the results of the survey”, Idealware, Feb. 2010
  8. 8. Part One: Meet Social Media Are you overwhelmed? Conversation Prism 1.0 b d solis
  9. 9. Part One: Meet Social Media Social Media Characteristics Conversation Community Participation Connectedness Openness Source: “What is Social Media?” ICrossing
  10. 10. Part One: Meet Social Media Social Media ≠ Advertising photo by truthout.org, flickr
  11. 11. Part One: Meet Social Media Social Media = Relationships photo by Adam Foster | Codefor, flickr
  12. 12. Part One: Meet Social Media Conversation Prism Conversation Prism of Flickr by b d solis
  13. 13. Section Two: Strategy Matters
  14. 14. Part One: Meet Social Media Building a Social Media Strategy
  15. 15. Part One: Meet Social Media Components of a Social Media Strategy Goals Content Audience Tactics Message Tools
  16. 16. Part One: Meet Social Media SM Strategy: Goals Key Question: What do you hope to accomplish? >> Goals >> Audience Example Goals: >> Message • Increase brand awareness >> Tools • Improve communication >> Tactics with key stakeholders >> Content • Enhance fundraising efforts
  17. 17. Part One: Meet Social Media SM Strategy: Audience Key Question: Who are you trying to reach? >> Goals >> Audience Example Audiences: >> Message • Existing donors >> Tools • Families with young >> Tactics children >> Content • Specific demographic groups
  18. 18. Part One: Meet Social Media SM Strategy: Message Key Question: How do you describe your organization >> Goals (in 120 characters or less)? >> Audience >> Message >> Tools >> Tactics >> Content
  19. 19. Part One: Meet Social Media Can you tweet your message?
  20. 20. Part One: Meet Social Media SM Strategy: Tools Key Question: What tools will help us achieve our >> Goals goals and align with our >> Audience target audience? >> Message >> Tools >> Tactics >> Content
  21. 21. Part One: Meet Social Media Scale tools to your audience
  22. 22. Part One: Meet Social Media SM Strategy: Tactics Key Question: What individual actions do you >> Goals need to take to accomplish >> Audience your goals? >> Message >> Tools Examples: >> Tactics >> Content • Ask questions on your Facebook page • Create a custom Twitter background
  23. 23. Part One: Meet Social Media Local Flavor
  24. 24. Part One: Meet Social Media Custom Twitter Background
  25. 25. Part One: Meet Social Media SM Strategy: Content Key Question: What kinds of information should we >> Goals share? >> Audience >> Message Example Content: >> Tools • Events >> Tactics • Celebrate success >> Content • Photos, videos, links
  26. 26. Part One: Meet Social Media Local Flavor
  27. 27. Part One: Meet Social Media We (all) are here Photo by David Armano
  28. 28. Section Three: Tips to consider
  29. 29. Part One: Meet Social Media Overcome your fears Photo by Intersection Consulting
  30. 30. Part One: Meet Social Media Be disciplined Screenshot: Beth’s Blog
  31. 31. Part One: Meet Social Media Be Ready to Respond Image: Jeremiah Owyang-Flickr
  32. 32. Part Four: Tips to Consider Consider your employee usage policy Resource: Policy Tool Photo by Intersection Consulting
  33. 33. Part One: Meet Social Media Understand your audience Photo by David Armano
  34. 34. Part One: Meet Social Media Crowdsourcing Crowdsourcing is "taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an 'open call' to a large group of people (a crowd) asking for contributions”
  35. 35. Part One: Meet Social Media Think about smiles Social Media can help you "Smiles lead to conversations, build meaningful connections conversations lead to engagement, and that to the supporters of your eventually leads to organization selections and referrals" Eric Weaver on Pemco Insurance
  36. 36. Part One: Meet Social Media Get Connected web: www.engagesd.org rurallearningcenter.org facebook: www.facebook.com/engagesd delicious: http://delicious.com/RuralLearningCenter twitter: @RuralLearning
  37. 37. Part One: Meet Social Media Thanks for joining us! Contact Lindsey: Contact Mike: Lindsey Karlson Mike Knutson Lindsey.Karlson@RuralLearningCenter.org Mike.Knutson@RuralLearningCenter.org 605-772-5153 605-772-5153 www.engagesd.org www.engagesd.org
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