Can you use social
     media/social
  networking tools to
strengthen your work?
What is social media?
Characteristics of social media?
                             Participation



             Connectedness                 ...
5 things Social Media
     is all about.
Source: Conversation Prism 1.0, Brian Solis/Flickr
Conversations => Trust
    Actually, what we are saying is that
         conversations can build
    social capital, which...
Source: Renew Newcastle Facebook Group
Source: Energize Clinton’s Facebook Page
It’s about Listening
It’s about listening


    If you are
    marketing,
    you’d better be
    listening




Source: http://www.youtube.com/...
It’s about listening


  Google Alerts




Go to the Google Alerts homepage to start
It’s about listening


What should
you listen for?
• Your name
• Your products
• Your Organization or
  Business
•Communit...
It’s about listening


 Twitter Search
 •http://search.twitter.com/




Permission by: www.clickrain.com
It’s about listening


RSS Feeds--
RSS is a technology
that enables users
to receive updates
on their favorite
blogs & web...
It’s about “Getting
    things done”
It’s about getting
things done

Project
Management--
Basecamp
• To do list
• Message Board
•Writeboard (wiki)
•File Upload...
It’s about getting
things done

Social
Bookmarking
• Delicious
• Digg
• Diigo
• True Thinker
It’s about
Collaboration
It’s about
                                                  Send
    collaboration

    Principle –
    share don’t
    s...
It’s about
collaboration

Wiki’s work
great for
creating
collaborative
documents




http://www.writeboard.com/
It’s about
  collaboration

  Flickr’s
  Creative
  Commons




http://www.flickr.com/creativecommons
Resource: A Complete Guide to Finding and Using Incredible Flickr Images
It’s about building a
      movement
It’s about building
  a movement

  Attributes of a
  Tribe:
  1. Connect to one
     another
  2. Connect to a
     leade...
“Great Leaders create
        movements by empowering
        the tribe to communicate.”

Quote: Seth Godin, Tribes, p. ?
http://sdexplorer.ning.com/
What would it take to
create an Economic
    Gardening
 movement in SD?
Conference
   Ning Network
http://egconference.ning.com
        Rural Learning Center
       Rural Transformation Inc.
   ...
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
Eg Final Presentation  Social Media Section
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Eg Final Presentation Social Media Section

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Eg Final Presentation Social Media Section

  1. 1. Can you use social media/social networking tools to strengthen your work?
  2. 2. What is social media?
  3. 3. Characteristics of social media? Participation Connectedness Openness Community Conversation Source: iCrossing
  4. 4. 5 things Social Media is all about.
  5. 5. Source: Conversation Prism 1.0, Brian Solis/Flickr
  6. 6. Conversations => Trust Actually, what we are saying is that conversations can build social capital, which in turn helps communities get things done
  7. 7. Source: Renew Newcastle Facebook Group
  8. 8. Source: Energize Clinton’s Facebook Page
  9. 9. It’s about Listening
  10. 10. It’s about listening If you are marketing, you’d better be listening Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
  11. 11. It’s about listening Google Alerts Go to the Google Alerts homepage to start
  12. 12. It’s about listening What should you listen for? • Your name • Your products • Your Organization or Business •Community •Competition •Clients •Writing Topics
  13. 13. It’s about listening Twitter Search •http://search.twitter.com/ Permission by: www.clickrain.com
  14. 14. It’s about listening RSS Feeds-- RSS is a technology that enables users to receive updates on their favorite blogs & websites Source: “RSS in Plain English”/YouTube
  15. 15. It’s about “Getting things done”
  16. 16. It’s about getting things done Project Management-- Basecamp • To do list • Message Board •Writeboard (wiki) •File Upload •Time
  17. 17. It’s about getting things done Social Bookmarking • Delicious • Digg • Diigo • True Thinker
  18. 18. It’s about Collaboration
  19. 19. It’s about Send collaboration Principle – share don’t send Share Check out Google Wave -- http://wave.google.com
  20. 20. It’s about collaboration Wiki’s work great for creating collaborative documents http://www.writeboard.com/
  21. 21. It’s about collaboration Flickr’s Creative Commons http://www.flickr.com/creativecommons
  22. 22. Resource: A Complete Guide to Finding and Using Incredible Flickr Images
  23. 23. It’s about building a movement
  24. 24. It’s about building a movement Attributes of a Tribe: 1. Connect to one another 2. Connect to a leader 3. Connect to an idea Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
  25. 25. “Great Leaders create movements by empowering the tribe to communicate.” Quote: Seth Godin, Tribes, p. ?
  26. 26. http://sdexplorer.ning.com/
  27. 27. What would it take to create an Economic Gardening movement in SD?
  28. 28. Conference Ning Network http://egconference.ning.com Rural Learning Center Rural Transformation Inc. Howard, SD www.rurallearningcenter.org www.ReImagineRural.com

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