Can you use social
media/social
networking tools to
strengthen your work?

What is social media?

Characteristics of social media?
Participation
Connectedness Openness
Community Conversation
Source: iCrossing

5 things Social Media
is all about.

Source: Conversation Prism 1.0, Brian Solis/Flickr

Conversations => Trust
Actually, what we are saying is that
conversations can build
social capital, which in turn helps
communities get things done

Source: Renew Newcastle Facebook Group

Source: Energize Clinton’s Facebook Page

It’s about Listening

It’s about listening
If you are
marketing,
you’d better be
listening
Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

It’s about listening
Google Alerts
Go to the Google Alerts homepage to start

It’s about listening
What should
you listen for?
• Your name
• Your products
• Your Organization or
Business
•Community
•Competition
•Clients
•Writing Topics

It’s about listening
Twitter Search
•http://search.twitter.com/
Permission by: www.clickrain.com

It’s about listening
RSS Feeds--
RSS is a technology
that enables users
to receive updates
on their favorite
blogs & websites
Source: “RSS in Plain English”/YouTube

It’s about “Getting
things done”

It’s about getting
things done
Project
Management--
Basecamp
• To do list
• Message Board
•Writeboard (wiki)
•File Upload
•Time

It’s about getting
things done
Social
Bookmarking
• Delicious
• Digg
• Diigo
• True Thinker

It’s about
Collaboration

It’s about
Send
collaboration
Principle –
share don’t
send
Share
Check out Google Wave -- http://wave.google.com

It’s about
collaboration
Wiki’s work
great for
creating
collaborative
documents
http://www.writeboard.com/

It’s about
collaboration
Flickr’s
Creative
Commons
http://www.flickr.com/creativecommons

Resource: A Complete Guide to Finding and Using Incredible Flickr Images

It’s about building a
movement

It’s about building
a movement
Attributes of a
Tribe:
1. Connect to one
another
2. Connect to a
leader
3. Connect to an
idea
Source: Seth Godin, Tribes, p. 1 Read Seth’s blog

“Great Leaders create
movements by empowering
the tribe to communicate.”
Quote: Seth Godin, Tribes, p. ?

http://sdexplorer.ning.com/

What would it take to
create an Economic
Gardening
movement in SD?

Conference
Ning Network
http://egconference.ning.com
Rural Learning Center
Rural Transformation Inc.
Howard, SD
www.rurallearningcenter.org
www.ReImagineRural.com