Conversations that connect

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Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.

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  • Conversations that connect

    1. 1.
    2. 2. Part One: Meet Social Media<br />Engage:SD Sponsor<br />
    3. 3. Part One: Meet Social Media<br />Brought to you by...<br />
    4. 4. What’s New with Engage:SD?<br />>> In-Depth Technical Assistance <br /> Applications are due Friday, <br /> October 22nd<br />>> Visit our Wiki at www.wikispaces.engagesd.co mfor access to a growing list of resources on social media for nonprofits<br />
    5. 5. A Brief Review…<br />
    6. 6. Part Four: Learning to Listen Online<br />People Don’t Trust Advertisements<br />76% of people believe that companies <br /> lie in advertising<br />statistic from Yankelovich 2009| photo by mediaboytodd, flickr<br />photo by JulianBleecker, flickr<br />
    7. 7. Part Four: Learning to Listen Online<br />Social Media is not about Advertising<br />photo by truthout.org, flickr<br />photo by JulianBleecker, flickr<br />
    8. 8. Part Four: Learning to Listen Online<br />Social Media is about Relationships<br />photo by Adam Foster | Codefor, flickr<br />photo b JulianBleecker, flickr<br />
    9. 9. Part Four: Learning to Listen Online<br />So, Why Should I Listen?<br />>> Get Comfortable<br />>> Monitor your brand<br />>> Find content to share<br />>> Meet the right people<br />>> Listen to Learn<br />>> Build Relationships<br />
    10. 10. Part Five: Conversations that Connect<br />
    11. 11. Part Five: Conversations that Connect<br />Treat Social Media Like a Backyard BBQ<br />photo by JulianBleecker, flickr<br />
    12. 12. Part Five: Conversations that Connect<br />Let people know you want to talk<br />Exude positive “online” body language to let people know that you want to talk <br />(and mean it).<br />>> be open ended<br />>> reward good comments<br />Photo by Jason Anfinsen, flickr<br />Resource: ProBlogger, 10 Techniques to Get Comments on Your Blog <br />
    13. 13. Part Five: Conversations that Connect<br />Ask Engaging Questions<br />Show people you care about them and what they think by asking engaging questions<br />“Let’s hear your best captions for this photo…”<br />Black Hills Facebook Page<br />
    14. 14. Part Five: Conversations that Connect<br />Ask Engaging Questions<br />Black Hills Facebook Page<br />
    15. 15. Part Five: Conversations that Connect<br />Ask Engaging Questions<br />The Scar Project:<br />Breast Cancer is Not a Pink Ribbon<br />Livestrong Facebook Page<br />
    16. 16. Part Five: Conversations that Connect<br />Be a Resource<br />Add value for your audience by being a resource.<br />Example: Home Depot DIY Videos<br />Resource: Home Depot You Tube Channel<br />
    17. 17. Part Five: Conversations that Connect<br />Be a Resource<br />Talk about something you’re passionate about <br />(other than yourself, of course).<br />Example: Prime Cuts Restaurant<br />Resource: Prime Cuts Blog<br />
    18. 18. Part Five: Conversations that Connect<br />Be a Resource<br />Hebrew University’s “Expert on the Spot” video series provides a great example of being a resource<br />Resource: Expert on the Spot, Hebrew University<br />
    19. 19. Part Five: Conversations that Connect<br />Be Interesting, Be Social<br />“Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” <br />-Madison Area Arts Council<br />Example: Madison Area Arts Council Tweet<br />
    20. 20. Part Five: Conversations that Connect<br />Learning to be social<br />There are lots of resources out there than can help teach you how to be social online. <br />Resource: copyblogger<br />
    21. 21. Part Five: Conversations that Connect<br />Talk on their turf too!<br />It’s easy to get caught up in managing your own social media accounts, but don’t forget to frequent and participate in other’s efforts as well.<br />Resource: AgChat on Twitter, Tuesdays from 7-9 CT, #agchat<br />
    22. 22. Part Five: Conversations that Connect<br />Share the Love<br />Promote other people’s content, it will help you make friends.<br />>> Twitter’s a great tool for this: <br /> Chris Brogan says 12 tweets <br /> about others to 1 tweet <br /> about you<br />Resource: 50 Power Twitter Tips, Chris Brogan <br />
    23. 23. Part Five: Conversations that Connect<br />Share the Love<br />Promote other people’s content, it will help you make friends.<br />>> Create a list (on Twitter) that <br /> includes those who <br /> consistently bring you value<br />Resource: Becky McCray Twitter Lists<br />
    24. 24. Part Five: Conversations that Connect<br />Don’t Forget to Listen<br />Listening is always key to good conversation, so remember to listen first and talk second!<br />Review of listening tools:<br />>> Google Alerts<br />>> Twitter<br />>> RSS Feeds<br />>> Social Mention<br />
    25. 25. Part Five: Conversations that Connect<br />Responding to Criticism<br />Have a plan in place for how to respond to criticism.<br />The Air Force Web Posting Response Assessment is one tool; common sense is another<br />Air Force Web Posting Response Assessment<br />
    26. 26. Part Five: Conversations that Connect<br />Responding to Criticism<br />“Unfortunately, I had to like this page in order to post how terrible your service is….”<br />-Unhappy Truliant Customer<br />“Got a phone call from Truliant this morning. From an Actual Person! Hopefully things will go better now. The phone call was much appreciated.”<br />-Less Unhappy Truliant Customer<br />Truliant Federal Credit Union Facebook Page<br />
    27. 27. Part Five: Conversations that Connect<br />An Interview with……<br />Amy Howard<br />On Hand Development Miller, SD<br />
    28. 28. Part One: Meet Social Media<br />Get Connected<br />web: www.engagesd.org<br />rurallearningcenter.org<br />facebook: www.facebook.com/engagesd<br />delicious: http://delicious.com/RuralLearningCenter<br />twitter: @RuralLearning<br />resource guide: http://engagesd.wikispaces.com/<br />
    29. 29. Part One: Meet Social Media<br />Thanks for joining us!<br />Contact Lindsey:<br />Lindsey Karlson<br />Lindsey.Karlson@RuralLearningCenter.org<br />605-772-5153<br />www.engagesd.org<br />Contact Mike:<br />Mike Knutson<br />Mike.Knutson@RuralLearningCenter.org<br />605-772-5153<br />www.engagesd.org<br />
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