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Conversations that connect
 

Conversations that connect

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Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ...

Social media is just that, social. In order to build the most effective strategy for your nonprofit, you'll need to start talking with the people who care about what you do. There is a smattering of ways to do this - in this webinar, we'll suggest a few principles and tools you can use to build effective conversations.

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Conversations that connect Conversations that connect Presentation Transcript

  • Part One: Meet Social Media
    Engage:SD Sponsor
  • Part One: Meet Social Media
    Brought to you by...
  • What’s New with Engage:SD?
    >> In-Depth Technical Assistance
    Applications are due Friday,
    October 22nd
    >> Visit our Wiki at www.wikispaces.engagesd.co mfor access to a growing list of resources on social media for nonprofits
  • A Brief Review…
  • Part Four: Learning to Listen Online
    People Don’t Trust Advertisements
    76% of people believe that companies
    lie in advertising
    statistic from Yankelovich 2009| photo by mediaboytodd, flickr
    photo by JulianBleecker, flickr
  • Part Four: Learning to Listen Online
    Social Media is not about Advertising
    photo by truthout.org, flickr
    photo by JulianBleecker, flickr
  • Part Four: Learning to Listen Online
    Social Media is about Relationships
    photo by Adam Foster | Codefor, flickr
    photo b JulianBleecker, flickr
  • Part Four: Learning to Listen Online
    So, Why Should I Listen?
    >> Get Comfortable
    >> Monitor your brand
    >> Find content to share
    >> Meet the right people
    >> Listen to Learn
    >> Build Relationships
  • Part Five: Conversations that Connect
  • Part Five: Conversations that Connect
    Treat Social Media Like a Backyard BBQ
    photo by JulianBleecker, flickr
  • Part Five: Conversations that Connect
    Let people know you want to talk
    Exude positive “online” body language to let people know that you want to talk
    (and mean it).
    >> be open ended
    >> reward good comments
    Photo by Jason Anfinsen, flickr
    Resource: ProBlogger, 10 Techniques to Get Comments on Your Blog
  • Part Five: Conversations that Connect
    Ask Engaging Questions
    Show people you care about them and what they think by asking engaging questions
    “Let’s hear your best captions for this photo…”
    Black Hills Facebook Page
  • Part Five: Conversations that Connect
    Ask Engaging Questions
    Black Hills Facebook Page
  • Part Five: Conversations that Connect
    Ask Engaging Questions
    The Scar Project:
    Breast Cancer is Not a Pink Ribbon
    Livestrong Facebook Page
  • Part Five: Conversations that Connect
    Be a Resource
    Add value for your audience by being a resource.
    Example: Home Depot DIY Videos
    Resource: Home Depot You Tube Channel
  • Part Five: Conversations that Connect
    Be a Resource
    Talk about something you’re passionate about
    (other than yourself, of course).
    Example: Prime Cuts Restaurant
    Resource: Prime Cuts Blog
  • Part Five: Conversations that Connect
    Be a Resource
    Hebrew University’s “Expert on the Spot” video series provides a great example of being a resource
    Resource: Expert on the Spot, Hebrew University
  • Part Five: Conversations that Connect
    Be Interesting, Be Social
    “Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!”
    -Madison Area Arts Council
    Example: Madison Area Arts Council Tweet
  • Part Five: Conversations that Connect
    Learning to be social
    There are lots of resources out there than can help teach you how to be social online.
    Resource: copyblogger
  • Part Five: Conversations that Connect
    Talk on their turf too!
    It’s easy to get caught up in managing your own social media accounts, but don’t forget to frequent and participate in other’s efforts as well.
    Resource: AgChat on Twitter, Tuesdays from 7-9 CT, #agchat
  • Part Five: Conversations that Connect
    Share the Love
    Promote other people’s content, it will help you make friends.
    >> Twitter’s a great tool for this:
    Chris Brogan says 12 tweets
    about others to 1 tweet
    about you
    Resource: 50 Power Twitter Tips, Chris Brogan
  • Part Five: Conversations that Connect
    Share the Love
    Promote other people’s content, it will help you make friends.
    >> Create a list (on Twitter) that
    includes those who
    consistently bring you value
    Resource: Becky McCray Twitter Lists
  • Part Five: Conversations that Connect
    Don’t Forget to Listen
    Listening is always key to good conversation, so remember to listen first and talk second!
    Review of listening tools:
    >> Google Alerts
    >> Twitter
    >> RSS Feeds
    >> Social Mention
  • Part Five: Conversations that Connect
    Responding to Criticism
    Have a plan in place for how to respond to criticism.
    The Air Force Web Posting Response Assessment is one tool; common sense is another
    Air Force Web Posting Response Assessment
  • Part Five: Conversations that Connect
    Responding to Criticism
    “Unfortunately, I had to like this page in order to post how terrible your service is….”
    -Unhappy Truliant Customer
    “Got a phone call from Truliant this morning. From an Actual Person! Hopefully things will go better now. The phone call was much appreciated.”
    -Less Unhappy Truliant Customer
    Truliant Federal Credit Union Facebook Page
  • Part Five: Conversations that Connect
    An Interview with……
    Amy Howard
    On Hand Development Miller, SD
  • Part One: Meet Social Media
    Get Connected
    web: www.engagesd.org
    rurallearningcenter.org
    facebook: www.facebook.com/engagesd
    delicious: http://delicious.com/RuralLearningCenter
    twitter: @RuralLearning
    resource guide: http://engagesd.wikispaces.com/
  • Part One: Meet Social Media
    Thanks for joining us!
    Contact Lindsey:
    Lindsey Karlson
    Lindsey.Karlson@RuralLearningCenter.org
    605-772-5153
    www.engagesd.org
    Contact Mike:
    Mike Knutson
    Mike.Knutson@RuralLearningCenter.org
    605-772-5153
    www.engagesd.org