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4t RMAI awards list 2013

4t RMAI awards list 2013

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  • 1. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications This is not an official release of RMAI, Information collected on Spot.
  • 2. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Total No. of Entries : 123 Won : 78 Clients / Agencies participated : 33
  • 3. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Radio Spots - Service AyurvetPashujagat Radio Program AYURVET LIMITED GOLD
  • 4. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Innovative Communication Tools - Durables TATA MOTORS LTD Bronze COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV AIRTEL LAKSHYA Silver EVENT CRAFTER & AIRTEL RAJASTHAN MERA WALA TRACTOR Gold DUN & BRADSTREET INFORMATION SERVICS & ESCORTS LTD
  • 5. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Best Short Film - Durables AB ROSHNI SE SEENCHO DESH KI BUNIYAD Gold HARIKRIT FILMS & ESCORTS LIMITED
  • 6. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVII : Creative Awards for Best Poster / POP - Durables UDAAN Bronze FUTURE LEARNING & MSL GROUP CREATIVE +
  • 7. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XVI : Sports Initiatives - Durables MAHINDRA KHILADI NO. 1 Bronze RC&M & MAHINDRA & MAHINDRA FES
  • 8. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XV : New concepts in Agriculture and Dairy - Service Sustainable Integration of Livestock and Agriculture for Inclusive growth Gold AYURVET RESEARCH FOUNDATION
  • 9. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XV : New concepts in Agriculture and Dairy - Durables MAHINDRA SAMRIDDHI Silver RC&M & MAHINDRA & MAHINDRA FES AB KAAM JAISA TRACTOR WAISA Gold DUN & BRADSTREET INFORMATION SERVICES & ESCORTS LIMITED
  • 10. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIV : Initiatives around woman, children and youth - Service 92.7 BIG FMS BIG DISHA Silver RELIANCE BROADCAST NETWORK LTD UDAAN Gold FUTURE LEARNING & MSL GROUP CREATIVE +
  • 11. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIV : Initiatives around woman, children and youth - FMCG NIHAR SUNDAR SAKSHAM PARIVAR Silver RELIANCE BROADCAST NETWORK LTD & MARICO LTD
  • 12. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions - Service GRAM SAMVAD Silver ICICI BANK LTD AIRTEL LAKSHYA Gold Event Crafter &Airtel Rajasthan
  • 13. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions - FMCG BARBER CONTACT PROGRAM Silver IMPACT COMMUNICATIONS & SUPERMAX
  • 14. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XIII : Low cost / Small budget initiatives / promotions-Durables NOKIA NET KA GURU Bronze GROUP M DIALOGUE FACTORY & NOKIA INDIA KAUN JANTA HAIN SAB KUCH Silver IMPACT COMMUNICATIONS & NOKIA INDIA SALES PVT LTD STRENGTHENING BRAND PRESENCE Gold TATA STEEL LIMITED
  • 15. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XII : Social Developmental Health Initiatives - Service E-CHOUPAL RURAL HEALTH INITIATIVE Bronze ITC (ABD) PROJECT ASHA Silver MART & PEPSICO INDIA LTD PEHLA EK GHANTA Gold IMPACT COMMUNICATIONS & CHILD FUND INDIA
  • 16. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category XII : Social Developmental Health Initiatives - FMCG DABUR SWASTHYA CHETNA ABHIYAAN Silver IMPACT COMMUNICATIONS & DABUR INDIA LTD
  • 17. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category X : Use of Mobile Phones / Internet / Digital - Service KHUSSAALI KI GHADI Silver GROUP M DIALOGUE FACTORY & BIRLA SUN LIFE MUTUAL FUND ACTIVE WHEEL – MISSED CALL CAMPAIGN Gold OGILVY & HINDUSTAN UNILEVER LTD
  • 18. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category X : Use of Mobile Phones / Internet / Digital - Durables RURAL MARKETING INITIATIVE Bronze ULTRATECH CEMENT LTD NOKIA NET KA GURU Silver GROUP M DIALOGUE FACTORY & NOKIA INDIA
  • 19. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IX : Best CSR by a Brand - Service Hygiene for human and udder health Bronze AYURVET LTD BADHTE KADAM Silver IMPACT COMMUNICATIONS & ABBOTT INDIA LTD AIRTEL GUDDI Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  • 20. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IX : Best CSR by a Brand - Durables COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV Silver TATA MOTORS HUMRAKSHAK-INSURING INDIAN FARMERS Gold PUBLICIS COMMUNICATIONS PVT LTD & ESCORTS LTD
  • 21. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme - Service TATA DOCOMO ACADEMY Silver EVENT CRAFTER & TATA TELESERVICES LTD
  • 22. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme - FMCG DABUR HAFTA VASOOL Bronze IMPACT COMMUNICATIONS & DABUR INDIA LTD LAKSHYA Gold IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD
  • 23. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VIII : Best Channel Marketing / Retailer Loyal Scheme-Durables INNOVATIVE LOYALTY PROGRAMME IN STEEL ROOFING Bronze TATA STEEL LIMITED
  • 24. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VII : Best use of Sales Promotion - Service AIRTEL KE SANG BEHTAR ZINDAGI Silver EVENT CRAFTER & AIRTEL RAJASTHAN AIRTEL LAKSHYA Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  • 25. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VII : Best use of Sales Promotion - Durables USE OF CONSUMER SCHEME TO ENHANCE SALES VOLUME Bronze TATA STEEL LIMITED RURAL MARKETING INITIATIVE Silver ULTRATECH CEMENT LTD
  • 26. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - Service IDEA MAYA BAZAAR Bronze IDEA CELLULAR LTD (AP CIRCLE) & RSR LEMON MEDIA PVT LTD SAY NO TO PLASTIC Gold ING LIFE INSURANCE
  • 27. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - FMCG BRU - SMALL TOWN CONTACT PROGRAMME Bronze OGILVY & HINDUSTAN UNILEVER LTD
  • 28. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category VI : Best use of Direct Marketing Door to Door / Mailer / One to One - Durables M&M INTERNATIONAL DOOR DELIVERY Bronze RC&M & MAHINDRA & MAHINDRA FES
  • 29. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - Service 92.7 BIG FMS BIG DISHA Bronze RELIANCE BROADCAST NETWORK LTD FIRST AMONG EQUALS FOR ADVANCE COOK STOVE Silver JWT INDIA & ABT ASSOCIATES AIRTEL LAKSHYA Gold EVENT CRAFTER & AIRTEL RAJASTHAN
  • 30. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - FMCG TAAZA PEHCHAAN MANCH Bronze OGILVY & HINDUSTAN UNILEVER LTD OREO TOGETHERNESS MELA Silver CANDID MARKETING & MONDELEZ INTERNATIONAL DABUR SWASTHYA CHETNA ABHIYAAN Gold IMPACT COMMUNICATIONS & DABUR INDIA LTD
  • 31. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category V : On ground / Event Marketing - Durables TATA GENUINE PARTS - SAHENSHA Bronze IMPACT COMMUNICATIONS & TATA MOTORS LIMITED EICHER CRICKET MAHASANGRAM Silver IMPACT COMMUNICATIONS & TAFE MOTORS AND TRACTORS LTD AB ROSHNI SE SEENCHO DESH KI BUNIYAD Gold DUN & BRADSTREET INFORMATION SERVICE & ESCORTS LIMITED
  • 32. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - Service BIG MAGICS MELE KA BIG STAR Bronze RELIANCE BROADCAST NETWORK LTD MANDI SHIVRATRI Silver IMPACT COMMUNICATIONS CONDOM SOCIAL MARKETING Gold HINDUSTAN LATEX FAMILY PLANNING PROMOTION TRUST
  • 33. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - FMCG SITARON KA MELA Bronze IMPACT COMMUNICATIONS & PROCTER & GAMBLE INDIA LTD KAUN BANEGA COLGATE CHAMPION Silver GROUP M DIALOGUE FACTORY & COLGATE-PALMOLIVE (INDIA) LTD
  • 34. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category IV : Best use of traditional Congregation Mela/Fair/Haat – existing event by a Brand or Services - Durables ENHANCING BRAND SALIENCE THROUGH USE OF HAAT CAMPAIGN Bronze TATA STEEL LIMITED
  • 35. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category III : Using never before used media – Innovative way of Communication - Service PROJECT SWASTHYA CHETNA Bronze OGILVY & HINDUSTAN UNILEVER LTD GOONJ - SOCIAL MEDIA FOR EVERYONE Silver GRAM VAANI COMMUNITY MEDIA PVT LTD CHAND MUBARAK Gold DBB MUDRA MAX & WESTERN UNION MONEY TRANSFER
  • 36. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category III : Using never before used media – Innovative way of Communication - Durables ESTABLISHING CONNECT WITH THE TARGET CONSUMER Bronze TATA STEEL LIMITED MAHINDRA TECHNOLOGY MAHOTSAV Silver RC&M & MAHINDRA & MAHINDRA FES
  • 37. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - Service BIG MAGICS MELE KA BIG STAR Silver RELIANCE BROADCAST NETWORK LTD
  • 38. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - FMCG FUNDOOZ - NEW BRAND LAUNCH Silver IMPACT COMMUNICATIONS & DANONE FOODS & BEVERAGES INDIA PVT LTD OREO TOGETHERNESS MELA Gold CANDID MARKETING & MONDELEZ INTERNATIONAL
  • 39. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category II : Best integrated initiative using ATL/BTL - Durables DEVELOPING RURAL MARKETS Bronze MART & J K LAKSHMI CEMENT LTD MAHINDRA KHILADI NO. 1 Silver RC&M & MAHINDRA & MAHINDRA FES MAHINDRA SAMRIDDHI INDIA AGRI AWARDS Gold RC&M & MAHINDRA & MAHINDRA FES
  • 40. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - Service ArogyaParivar - A rural health initiative Bronze NOVARTIS INDIA LTD PEHLA EK GHANTA Silver IMPACT COMMUNICATIONS & CHILD FUND INDIA CHOUPAL HAAT Gold ITC (ABD)
  • 41. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - FMCG PHAUNCH - RURAL INITIATIVE Silver IMPACT COMMUNICATIONS & CADBURY INDIA LTD LAKSHYA Gold IMPACT COMMUNICATIONS & PERFETTI VAN MELLE INDIA PVT LTD
  • 42. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & Communications Category I : Best Long Term Rural Communication Initiative for more than two years - Durables MAHINDRA SAMRIDDHI Bronze RC&M & MAHINDRA & MAHINDRA FES COMMERCIAL VEHICLES RURAL INITIATIVE - PROJECT NEEV Silver TATA MOTORS SHAPING LANDSCAPE OF STEEL ROOFING MARKET IN INDIA Gold TATA STEEL
  • 43. 4thRMAI Corporate Awards 2012 for excellence in Rural Marketing & CommunicationsThank you for your time

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