Client Hub Workshop16th February 2011 <br />Email Marketing Council <br />
Why are we here?<br />Agencies<br />Consumers<br />Brands<br />
Today…<br />
Online Buzz<br />
“By giving clients a voice, we will drive client engagement with the EMC and the wider DMA by creating tangible outputs th...
Questions to address<br />1<br />2<br />3<br />
What keeps email marketers awake at night? <br />
Guided discussion: What keeps email marketers awake at night?<br />Thinking about Consumer email marketing as part of the ...
What would you like to see from the Email Marketing Council?<br />
Breakout session: What would you like to see from the Email Marketing Council?<br />Thinking about the challenges we have ...
What is your biggest email marketing challenge?<br />
Guided discussion: What is your biggest email marketing challenge?<br />Every email marketer wants the same thing: relevan...
What’s next? <br />The Client Hub<br />Report back on today<br />Expand on key themes<br />Ongoing involvement<br />NMA Ro...
DMA Events<br />Email Customer Lifecycle series – Breakfast Seminars<br /> <br /><ul><li>May 25th- List Growth
30th June/12th July TBC- Conversion
20thSeptember- Retention
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Emc client hub workshop v2

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DMA Email Marketing Council - Client Hub intro workshop

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  • Business challengesAre the challenges the same across all vertical sectors?Campaign challengesKey issuesWhat would you like to see from the Email Marketing Council?How can this best be delivered?How can you be involved in ongoing Hub/Council activity?
  • Business challengesAre the challenges the same across all vertical sectors?Campaign challengesKey issuesWhat would you like to see from the Email Marketing Council?How can this best be delivered?How can you be involved in ongoing Hub/Council activity?
  • Breakout session:Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. For example: What should we start doing now? What should the EMC do more often? Is there anything we should stop doing?How should we deliver this?
  • The Email Marketing Council Breakout session:Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. For example: What should we start doing now? What should the EMC do more often? Is there anything we should stop doing?How should we deliver this?
  • Emc client hub workshop v2

    1. 1. Client Hub Workshop16th February 2011 <br />Email Marketing Council <br />
    2. 2.
    3. 3. Why are we here?<br />Agencies<br />Consumers<br />Brands<br />
    4. 4. Today…<br />
    5. 5. Online Buzz<br />
    6. 6. “By giving clients a voice, we will drive client engagement with the EMC and the wider DMA by creating tangible outputs that reflect the issues and concerns that clients face.”<br />Our vision 2011: <br />
    7. 7.
    8. 8. Questions to address<br />1<br />2<br />3<br />
    9. 9. What keeps email marketers awake at night? <br />
    10. 10. Guided discussion: What keeps email marketers awake at night?<br />Thinking about Consumer email marketing as part of the marketing mix, what are the key challenges you face within your organisation?<br />Thinking about your industry sector, do you have similar challenges?<br />What are the key differences across sectors?<br />Now thinking about B2B, what are the key challenges? <br />What can we learn across sectors? <br />
    11. 11. What would you like to see from the Email Marketing Council?<br />
    12. 12. Breakout session: What would you like to see from the Email Marketing Council?<br />Thinking about the challenges we have already discussed spend time in two groups brainstorming what the EMC and the DMA can do to support client organisations. <br />For example: <br />What should we start doing now? <br />What should the EMC do more often? <br />Is there anything we should stop doing?<br />How should we deliver this? <br />
    13. 13. What is your biggest email marketing challenge?<br />
    14. 14. Guided discussion: What is your biggest email marketing challenge?<br />Every email marketer wants the same thing: relevant campaigns that make it to the inbox, drive interaction, deliver business benefit and improve consumer engagement. <br />What is your biggest challenge in making this happen? <br />What are your key challenges day-to-day?<br />What works in your organisation?<br />What do you see will be your biggest challenge in the next three years?<br />What brands are doing it (email marketing) well?<br />Why does it (seem) to work for these organisations?<br />
    15. 15. What’s next? <br />The Client Hub<br />Report back on today<br />Expand on key themes<br />Ongoing involvement<br />NMA Roundtable<br />
    16. 16. DMA Events<br />Email Customer Lifecycle series – Breakfast Seminars<br /> <br /><ul><li>May 25th- List Growth
    17. 17. 30th June/12th July TBC- Conversion
    18. 18. 20thSeptember- Retention
    19. 19. 22ndNovember- Win back</li></ul> <br />DBG Email whitepaper series – evening events<br /> <br /><ul><li>7th April- Best Practice Document & Legislation Whitepaper
    20. 20. 15th June- Triggered Messaging Whitepaper
    21. 21. 12th October- Segmentation & Data Whitepaper
    22. 22. 6th December- Split Testing Whitepaper </li></ul> <br /> Data Protection Conference- March 16th<br /> <br />8.45am-5.30pm <br /> <br />
    23. 23. Thank you<br />Rupert.Harrison@tbwalondongroup.com<br />07775 713881<br />@rupertharrison<br />Deborah.Womack@LBi.com<br />07553 345641<br />@TheLadyD<br />Richard.Gibson@returnpath.net<br />07966 782 234 <br />@RichardGibson<br />

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