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  • For the first time, I'm not going to stand at the front and attempt to overwhelm you with huge membership numbers no. of uploads and engagement to convince you that social media is worth considering as part of your business communications.Instead. I will say, social media has evolved into the biggest business opportunity of our life time. This sounds a little dramatic, but hopefully you might agree with me shortly.The financial experts say that a business not engaging in social media is an uninvestable proposition.
  • Google is investing in thisLocal places (Google Maps) is now Google+ Local
  • Add to this – extended reach, building brand, Google – why social media for rec (attract + engage passive and active candidates, create connections that will extend your influence within your target audience, build talent pools for now and in the future, enhance your employer brand, gain competitive advantage, be a destination of choice outside of just offering jobs – added value, improve your google rankings
  • Love hearts from Twitter bird?
  • Finding influential
  • Recruitment version – Search for ‘IT Directors’
  • As an example: here’s a comparison of ‘HSBC careers’ and ‘Barclays Roles’We can see the followers of each, who follows both, and the ‘influence’ each profile commands
  • Recruitment version – IT Directors
  • Add to Followerwonk slides
  • Need example hashtags – in Dave’s word doc – ‘Hashtag Marketing’
  • Google+ - search and replace screenshot –’IT jobs’ manager (Searching in Google+) – recruitment relevant
  • Screenshot of Google Ripples – tips how to use it + benefits
  • Communities – tap into communities of your candidates during conversations and show interest – add value to the community (research)
  • Benefits/tips for this tool – Findpeopleonplus - filter, search by different things – helps to build your circle of influence
  • Now building a recruitment platform
  • Circlecount – plug in for Chrome – benefits/tips – who’s active, engaged, influential
  • Need to move this higher up the rankings - design
  • Google is investing in thisLocal places (Google Maps) is now Google+ Local
  • The real value of your social activity in generating hires?
  • Slide designed – step by step
  • Google is investing in thisLocal places (Google Maps) is now Google+ Local

Dave's ior presentation Dave's ior presentation Presentation Transcript

  • HOW TO USE TWITTER AND GOOGLE+ FOR RECRUITMENT…AND A FEW LITTLE EXTRAS@googledave
  • EXCITING NEWS@googledave
  • @googledave
  • @googledave
  • @googledave
  • @googledave
  • HOW CAN YOU CAPITALISE ON SOCIAL MEDIA? • Make connections with active and passive candidates • Build up an engaged talent pool of candidates for now and the future • Tap into your target audience and their communities • Fast efficient research and development • Protect and enhance your brand reputation • Learn from your competitors and peers@googledave
  • WHY IS SOCIAL MEDIA IMPORTANT TO OUR BUSINESSES?• Social media is not an option. It’s mainstream communications• You can no longer control your brand. You can only influence it• Social media is the single biggest influencing factor in your businesses website position in search engines• If you’re creative, pro-active and dedicated to reaching your audience there are no limits• Most of the tools are free• The average adult has approximately 1,000 contacts in their engaged circles/community and there’s a tendency to share good content.@googledave
  • WHY SOCIAL MEDIA? Reduce cost per hire • Direct hires, reduce agency reliance, profitability Talent Pooling • Work with forecasting, MPP, scenario planning, pipelines • Hard to fill roles, areas Reduce time to hire • Impact on client ops, costs, profitability Innovation – (lead, not follow) • Forward thinking, client satisfaction, leaders • Aid BID pitches for new clients • New sales opportunities to current clients Profitability@googledave
  • COMMUNITIES AND CHANNELS Understanding the demographic will allow us to engage with them ‘in their world’ • Who are they? • Where are they? • What/Who are their influencers? • What motivates them? • What are they interested in? What might they be doing now? • Uni students/Graduates? • college and sixth form students? • part-time workers? • young bar workers?@googledave
  • IF CARLSBERG DID NETWORKING@googledave
  • @googledave
  • @googledave
  • WHAT ARE YOUR OBJECTIVES? • Attract and engage active and passive candidates • Create connections that will extend your influence within your target audience • Build talent pools for now and in the future • Enhance your employer brand • Gain competitive advantage • Add value to your audience outside of just posting jobs • Improve your Google rankings@googledave
  • ROMANCING CANDIDATES ON TWITTER 1.6Bn searches per day@googledave
  • ADVANCED TWITTER SEARCH@googledave
  • TWITTER ANALYTICS: FIND, ANALYSE AND OPTIMISE FOR SOCIAL GROWTH • Who are your followers and candidates? Where are they located? When do they tweet? • Find and connect with new influencers in your niche • Use actionable visualisations to compare your social graph to others@googledave
  • FOLLOWERWONK – ANALYSE FOLLOWERS • Segment your followers by many different variables • Influence, gender, location, follower counts, languages and many more…@googledave
  • FOLLOWERWONK – ANALYSE FOLLOWERS • Find new influencers, customers by searching bios on Twitter • Order the results by filters to get the best insights@googledave
  • FOLLOWERWONK – ANALYSE FOLLOWERS Analyse followers based on social authority, age, language etc. By examining followers • See what key influencers/common interests there are • Further strengthen our knowledge of the demographic • Engage with existing communities of both passive and active candidates@googledave
  • FOLLOWERWONK – COMPARE FOLLOWERS Compare followers to competitors, helps you to build new relationships@googledave
  • FOLLOWERWONK – TRACK FOLLOWERS Gain precise statistics on follower growth@googledave
  • FOLLOWERWONK – SORT FOLLOWERS Order your followers by name, no. of tweets, days on Twitter etc.@googledave
  • KEY TAKEAWAYS - FOLLOWERWONK Analyse • Great tool to review your followers, find new influencers and build new relationships Reports • Visualising follower gain for clients, showing the benefit of the work we are doing Competitor Analysis • Show your clients what the competition is doing and use their strategies to enhance our own@googledave
  • TWEETBEEP@googledave
  • TWITTER TOOLS SOCIAL BRO@googledave
  • TWITTER TOOLS SOCIAL BRO@googledave
  • TWITTER TOOLS SOCIAL BRO@googledave
  • CHEAT SHEET@googledave
  • HASHTAG MARKETING #CEOjobs (specific) #Execjobs (specific) #seniormanagement (specific) #bestjobs (popular) #management (popular) #consultant (popular) #Executive (popular)@googledave
  • TWEETADDER SCALLING YOUR SOCIAL GROWTH • Import lists that you’ve created using other tools • Search on users profiles with specific keywords • Automatically add followers at a correct frequency • Automatically un-follows based on reciprocal following • Beware of Twitter jail!@googledave
  • HOOTSUITE MANAGE YOUR SOCIAL ON THE GO@googledave
  • HOOTSUITE MANAGE YOUR SOCIAL ON THE GO@googledave
  • @googledave
  • @googledave
  • @googledave
  • @googledave
  • @googledave
  • WHY YOU SHOULD USE GOOGLE+@googledave
  • WHY YOU SHOULD USE GOOGLE+ Google Hangouts – its Free • Chat face to face • Host virtual meetings • Screen sharing • Extended circles, means you influence your followers and theirs Hangouts ‘On Air’ • Live broadcasts – for free • Stream to you Google + Profile, YouTube • And your website • Save instantly to YouTube • Shared to the world@googledave
  • WHY YOU SHOULD USE GOOGLE+ How you can search and build your circles • Search by keywords within Google+ • Search by people, pages, communities and posts • Search for IT managers, or specific companies and their employees@googledave
  • WHY YOU SHOULD USE GOOGLE+@googledave
  • WHY YOU SHOULD USE GOOGLE+ Google Ripples • Info on Ripples and how to use it@googledave
  • WHY YOU SHOULD USE GOOGLE+ Google Plus Communities • Faster indexing of your content • Extended circles, means you influence your followers and theirs@googledave
  • WHY YOU SHOULD USE GOOGLE+ Recommended Users • Discover influencers by topic • Think about your candidates interests • Romance and make friends • +1 and share their content • Commend and add value to them • Givers gain • Tap into their communities • Help to build your AuthorRank • Look for guest blog opportunitieshttp://www.recommendedusers.com/@googledave
  • WHY YOU SHOULD USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content • Extended circles, means you influence you followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive are you? • Share-ability of author content • Number of people in your circles and how many you are in • Engagement levels of your content • Be prepared@googledave
  • WHY YOU SHOULD USE GOOGLE+@googledave
  • WHY YOU SHOULD USE GOOGLE+https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid@googledave
  • WHY YOU SHOULD USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content – make it relevant to your candidates • Extended circles, means you influence your followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive and interesting are you to your audience? • Share-ability of author content • Number of people in your circles and how many you are in • Engagement levels of your content@googledave
  • AUTHORSHIP IN PRACTICE@googledave
  • AUTHORSHIP IN PRACTICE@googledave
  • AUTHORSHIP IN PRACTICE@googledave
  • AUTHORSHIP IN PRACTICE@googledave
  • SEARCH PLUS YOUR WORLD – FED BY GOOGLE@googledave
  • SOCIAL MEDIA MEASUREMENT@googledave
  • @googledave
  • SOCIAL MEDIA INFRASTRUCTURE MEASUREMENT SOCIAL ATTRIBUTION@googledave
  • MEANINGFUL MEASUREMENT GOOGLE ANALYTICS Social Value • Visits from social platform • Socially assisted conversions • See how valuable you social activity is to generating applications and hires • Social attribution modelling • What content gains engagement? • Where does drop off/exit happen?@googledave
  • MEANINGFUL MEASUREMENT GOOGLE ANALYTICS Conversions • Clarity on social value in your digital attraction • Last click conversions of social media influence? • Fine tune your attraction strategies@googledave
  • PUTTING THIS INTO PRACTICE@googledave
  • SOCIAL MEDIA INFRASTRUCTURE@googledave
  • FUTURE PROOFING YOUR SEARCH ACTIVITY@googledave
  • We have tried to make a feature or event within the site, meaning that it grabs more attention that a simple Twitter button. Therefore they see a higher conversion rate when compared to a standard site.@googledave
  • QUESTIONS AND ANSWERS@googledave
  • @googledave
  • @googledave
  • SOCIAL MEDIA OPERATIONAL STEPS Sustained Nationwide We advise. Agree Set up and Set up daily Skills and Continue to Mapping Identify key takes over strategy & populate monitoring engagement knowledge monitor and session influencers daily KPIs channels & evaluation on all transfer review channels engagement strategy@googledave
  • SEARCH, SOCIAL AND CONTENT MARKETING@googledave
  • WHAT WILL YOUR CONTENT PLAN LOOK LIKE?@googledave
  • I’d love to make friends – 5 min interview in some research we are doing with in house teams…. Feature you Future events…@googledave
  • @googledave