Advantages Life of the message: OOH Medium is singularly the epitome of a Static versus a Transient message. Non-intrusive communication: More effective; they're easy to use, and not disturbing. The Multiplier Effect: OOH has consistently been proven to be an excellent Multiplier tool for any Media Plan.
Demographic coverage Good mix of target population, covering all categories of audience.
High Impact Value High quality display boards in ultra modern ambience.
Captive Audience Average waiting time between trains is 5 minutes
Eye Level Visibility
A commuter view , even from the backseat is visible owing to the height from the ground.
Multiple Exposure Impact
owing to the fact that bus stops are located within few km away , consistent impact is possible.
Wide Geographic Coverage
shelters are spread across the length and breadth of the city making it possible to target geographical clusters.
Distinct Target Coverage
ability to target a specific sub-segment for example – college going audience by selecting shelters around colleges.
as compared to other media since it offers reach and frequency
Display Details DND Flyway Sahara Mall - Gurgaon 14 16 168 (30 sec each) 192 (30 sec each) 10 10 Every 5 minutes Every 5 minutes Rs. 4.00 lacs nett. p.m. Rs. 4.00 lacs nett. p.m. Rate: Repetition of each clients spots: Total Number of clients: Total Spots: Total Hours: Timings : 9 am to 11 mid night 8 am to 12 mid night
Generates Instant Awareness
OOH Media attributes
Extended Reach: OOH Media's ability to carpet bomb a market is unmatched. The medium can be anywhere and in the form you need it to be.
Huge Impact: The format of this ooh makes other media pale into irrelevance ! hear You decide the size, which makes your Message more powerful.
Continuous Visibility: Outdoor Media can't be surfed by a Remote, flipped over, torn out or thrown away. It's always on.
Micro-Targeting: Why waste your money on reaching unwanted Target groups when you can use ooh very effectively to zoom in on your most profitable customers.
Generates Instant Awareness: OOH Media is at a great advantage generate the fastest build-up of Reach and Frequency for your message.
Creative Flexibility: The OOH medium allows for extended creativity and provides images viewable from a distance. Current imaging technology provides displays that were not possible earlier by hand-painting.