IMPACT OF INTERNET ON YOUNGSTERS Presented By:  SHAKTI SINGH 47 – PGDM  (MKTG)
<ul><li>Understand what are the impacts of internet on youngsters. </li></ul><ul><li>It then aims to unpack some of the pe...
<ul><li>What is Internet ?  </li></ul><ul><li>Advantages:  </li></ul><ul><li>Disadvantages: </li></ul>INTRODUCTION
<ul><li>Learn, work, play, communicate, shop, and create communities very differently than their parents  </li></ul><ul><l...
  The Technology of Interactive Learning The Technologies of Learning-From Broadcast to Interactive
<ul><li>The Impact of Internet Use on Relationships Between Teachers and Students </li></ul><ul><li>The Exposure Of Youth ...
<ul><li>Risk Factors for and Impact of Online Sexual Solicitation of Youth  </li></ul><ul><li>Kimberly J. Mitchell, PhD; D...
<ul><li>HO: Internet has impact on youth </li></ul><ul><li>HO: Youth Prefers Internet More  Then MEDIA. </li></ul><ul><li>...
<ul><li>Exploratory:  It focuses it on discovering ideas and insights for a particular study and at the same time it is ve...
<ul><li>It aims to unfold the importance of the internet among youth.  It also provides a basis for the internet sites to ...
<ul><li>High rates of Internet use and access  </li></ul><ul><li>Issues around public and private terminals  </li></ul><ul...
THANK YOU
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  • Chapter Ten Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
  • rupak

    1. 1. IMPACT OF INTERNET ON YOUNGSTERS Presented By: SHAKTI SINGH 47 – PGDM (MKTG)
    2. 2. <ul><li>Understand what are the impacts of internet on youngsters. </li></ul><ul><li>It then aims to unpack some of the perceived wisdom as what are the advantages and disadvantages of internet </li></ul> Objective of the Study
    3. 3. <ul><li>What is Internet ? </li></ul><ul><li>Advantages: </li></ul><ul><li>Disadvantages: </li></ul>INTRODUCTION
    4. 4. <ul><li>Learn, work, play, communicate, shop, and create communities very differently than their parents </li></ul><ul><li>Interactive media </li></ul><ul><li>curious, self-reliant, smart, focused, able to adapt, high in self-esteem, and a global orientation </li></ul> The Demographic Revolution Meets the Digital Revolution
    5. 5. The Technology of Interactive Learning The Technologies of Learning-From Broadcast to Interactive
    6. 6. <ul><li>The Impact of Internet Use on Relationships Between Teachers and Students </li></ul><ul><li>The Exposure Of Youth To Unwanted Sexual Material On The Internet A National Survey of Risk, Impact, and Prevention </li></ul><ul><li>Kimberly J. Mitchell </li></ul><ul><li>David Finkelhor </li></ul>LITERATURE REVIEW Janet Ward Schofield ‌ University of Pittsburgh
    7. 7. <ul><li>Risk Factors for and Impact of Online Sexual Solicitation of Youth </li></ul><ul><li>Kimberly J. Mitchell, PhD; David Finkelhor, PhD </li></ul><ul><li>The potential of the internet as a medium to encourage and discourage youth tobacco use </li></ul><ul><li>Kurt M Ribisl, PhD, Department of Health Behavior and Health Education </li></ul>LITERATURE REVIEW
    8. 8. <ul><li>HO: Internet has impact on youth </li></ul><ul><li>HO: Youth Prefers Internet More Then MEDIA. </li></ul><ul><li>H1: Internet has no impact on youth </li></ul>Research Design:
    9. 9. <ul><li>Exploratory: It focuses it on discovering ideas and insights for a particular study and at the same time it is very flexible. It is basically used during the collect information. </li></ul><ul><li>Data Collection </li></ul><ul><li>Disguised Observation in Unstructured way </li></ul><ul><li>Disguised refers to the process of monitoring youths, objects, or occurrences that do not even know they are being watched. Unstructured refers to a study in which the observer simply makes notes on the behavior being observed. </li></ul><ul><li>Secondary Data </li></ul><ul><li>Search Engine/ Web site Used </li></ul>Research Design
    10. 10. <ul><li>It aims to unfold the importance of the internet among youth. It also provides a basis for the internet sites to improve the performance of the website. It also helps the use to effectively and efficiently run a websites. </li></ul>Scope of the Research
    11. 11. <ul><li>High rates of Internet use and access </li></ul><ul><li>Issues around public and private terminals </li></ul><ul><li>Their use of the Internet primarily for communication and entertainment </li></ul><ul><li>The rarity of health information seeking behavior in this group </li></ul>CONCLUSION:
    12. 12. THANK YOU

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