rupak

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rupak

  1. 1. A WHITE PAPER PRESANTATION ON Current trends in Indian soft drink industry & Impact of four A’s on Indian soft drink industry” BY- SURAJ SINGH ROLL NO. (48)
  2. 2. Objective of the study ; <ul><li>To study the current trends in soft drink industry. </li></ul><ul><li>To study the impact of four A’s on soft drink industry. </li></ul><ul><li>Introduction </li></ul>
  3. 3. GENESIS OF INDIAN SOFT DRINK MARKET : Twist, Active Dabur Amul Cool, Amul Masti Amul Frooti, Appy fizz, Appy classic, N-Joi, Bailley Parle Agro Pepsi, Dew, Mirinda, 7up, Slice, Tropicana,Mycan Aquafina… PepsiCo Coke, Limca, Fanta, Sprite, Thumpsup, Diet coke Maza, Pulpy Orange, kinley .. Coca Cola Main brands Players
  4. 4. Current Trends in Soft drink industry
  5. 5. Ralevance of four A’s AWARENESS ACCEPTABILITY AVAILABILITY AFFORDABILITY PROFITABILITY
  6. 6. Literature Review <ul><li>ICFAI JOURNAL </li></ul><ul><li>Availability involves a trade off between the cost of distribution and incremental penetration. Issues such as poor infrastructure and bad road drive up servicing cost. </li></ul><ul><li>In case of acceptability, the trade off is always between customization and standardization of consumer proposition. </li></ul><ul><li>By- Sanjiv Gupta (Ex- president Coca Cola India) </li></ul>
  7. 7. <ul><li>Hypothesis 1 : </li></ul><ul><li>Ho : New trends are emerging in soft drink industry. </li></ul><ul><li>Hypothesis 2 : </li></ul><ul><li>Ho : Four A ‘s are relevant in soft drink industrty </li></ul>
  8. 8. <ul><li>RESEARCH DESIGN & METHODOLOGY </li></ul>Questionnaire designing Getting retailers & consumers response Tabulation of data in excel sheet Analysis of data Report writing
  9. 9. <ul><li>Type of research : 1. Exploratory 2.Descriptive </li></ul><ul><li>Sampling : Random </li></ul><ul><li>Sample size : n = N / {1 + N (e) ^2} </li></ul><ul><li>Data collection : </li></ul><ul><li>Primary Data collection </li></ul><ul><li>secondary </li></ul><ul><li>Scope of research: </li></ul>
  10. 10. LIMITATIONS w.r.t. territory, time & money <ul><li>Tentative Conclusion </li></ul><ul><li>“ New trends are emerging w.r.t. taste, packaging and color in Indian soft drink industry. Four A’s has major impact on soft drink industry to gain market share & mind share & to increase the profitability.” </li></ul>
  11. 11. <ul><li>Bibliography </li></ul><ul><li>Search Engine/ Web site Used </li></ul><ul><li>www.google.com </li></ul><ul><li>www.Parlegro.com </li></ul><ul><li>Books referred </li></ul><ul><li>1. Marketing management – Philip kotler </li></ul><ul><li>I CFAI Journal </li></ul>
  12. 12. <ul><li>Tvc </li></ul>   

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