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    rupak rupak Presentation Transcript

    • A WHITE PAPER PRESANTATION ON Current trends in Indian soft drink industry & Impact of four A’s on Indian soft drink industry” BY- SURAJ SINGH ROLL NO. (48)
    • Objective of the study ;
      • To study the current trends in soft drink industry.
      • To study the impact of four A’s on soft drink industry.
      • Introduction
    • GENESIS OF INDIAN SOFT DRINK MARKET : Twist, Active Dabur Amul Cool, Amul Masti Amul Frooti, Appy fizz, Appy classic, N-Joi, Bailley Parle Agro Pepsi, Dew, Mirinda, 7up, Slice, Tropicana,Mycan Aquafina… PepsiCo Coke, Limca, Fanta, Sprite, Thumpsup, Diet coke Maza, Pulpy Orange, kinley .. Coca Cola Main brands Players
    • Current Trends in Soft drink industry
    • Ralevance of four A’s AWARENESS ACCEPTABILITY AVAILABILITY AFFORDABILITY PROFITABILITY
    • Literature Review
      • ICFAI JOURNAL
      • Availability involves a trade off between the cost of distribution and incremental penetration. Issues such as poor infrastructure and bad road drive up servicing cost.
      • In case of acceptability, the trade off is always between customization and standardization of consumer proposition.
      • By- Sanjiv Gupta (Ex- president Coca Cola India)
      • Hypothesis 1 :
      • Ho : New trends are emerging in soft drink industry.
      • Hypothesis 2 :
      • Ho : Four A ‘s are relevant in soft drink industrty
      • RESEARCH DESIGN & METHODOLOGY
      Questionnaire designing Getting retailers & consumers response Tabulation of data in excel sheet Analysis of data Report writing
      • Type of research : 1. Exploratory 2.Descriptive
      • Sampling : Random
      • Sample size : n = N / {1 + N (e) ^2}
      • Data collection :
      • Primary Data collection
      • secondary
      • Scope of research:
    • LIMITATIONS w.r.t. territory, time & money
      • Tentative Conclusion
      • “ New trends are emerging w.r.t. taste, packaging and color in Indian soft drink industry. Four A’s has major impact on soft drink industry to gain market share & mind share & to increase the profitability.”
      • Bibliography
      • Search Engine/ Web site Used
      • www.google.com
      • www.Parlegro.com
      • Books referred
      • 1. Marketing management – Philip kotler
      • I CFAI Journal
      • Tvc