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rupak

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  • 1. White Paper Presentation Print Media Future Of newspaper Presented by Md. Irfan PGDM (Marketing) Roll No- 28
  • 2. Flow of Presentation
    • Objective
    • Introduction
    • Literature Review
    • Methodology
    • Hypothesis
    • Conclusion
  • 3. Objective
    • Category Level of Growth Rate
    • Market forecast
    • Purchase pattern of newspaper
    • Behaviour of the customer
  • 4. Introduction
    • Cost cutting and improvements
    • The common revenue generators
    • Type of newspaper
    • Global newspaper market generated total revenues of $151.8 billion in 2005, this representing a compound annual growth rate (CAGR) of 1.2% for the five-year period spanning 2001-2005.
    • Advertising sales proved global newspaper market in 2005, generating total revenues of $97.5 billion,
  • 5. In India
    • Printing Industry compound annual growth over 13%.
    • More than 150,000 printing presses in operation
    • Capital investment of over $2 billion
    • Employs directly / indirectly over 1.5 million people.
    • Current size: US$ 3.2 billion
    • Projected size by 2011: US$ 5.8 billion
    • The Indian Print Industry with a turnover of $ 6 billion
    • More than 150 million people read a newspaper every day.
    • Newspaper circulation has increased by 33% from 2001 to 2005
  • 6.  
  • 7. Literature Review
    • IRS uses sample from 24 states 91 cities covering a 250,000 respondents.The sampling details
    • The top English Newspaper (readership in 000's)
    • 1.Times of India : 6781
    • 2.Hindustan Times: 3331
    • 3.Hindu : 2209
    • 4.Deccan Chronicle: 1311
    • 5.Telegraph: 919
    • 6.The Economic Times: 774 Growth rate 17 %
    • 7.Mumbai Mirror: 735
    • 8.DNA: 539
    • 8.Tribune: 539
    • 9.Midday: 509
    • 10.Deccan Herald: 498
  • 8.
    • The Top Indian Newspapers are (readership in 000's)
    • 1.Dainik Jagron: 17114 Growth rate 4%
    • 2.Dainik Bhaskar: 12514 Growth rate 2%
    • 3.Hindustan: 9052 Growth rate 6%
    • 4.Malayala Manorama:9052 Growth rate 2%
    • 5.Daily Thanthi: 8351 Growth rate 5%
    • 6.Amar Ujala: 8255 Growth rate 2%
    • 7.Eenadu: 7233 Growth rate 4%
    • 8.Mathrubhumi: 6961 Growth rate 1%
    • 9.Rajastan Pathrika: 6946 Growth rate 7 %
    • 10. Lokmat: 6874
  • 9. Newspaper read this type age group people
  • 10. Opportunities : Foreign Direct Investment in print media
    • 100 percent FDI is now allowed in print media segment for non-news publications
    • 26 percent FDI is allowed for news publications.
    • Outsourcing, in fact, is being positioned as the next big thing for this sector
    • The biggest advantage of newspaper advertising in India
  • 11. QUESTIONNAIRE
    • DERIVING CUSTOMER SATISFACTION AFTER USAGE OF NEWSPAPER
    • NAME : ……...……………………………………………………………………………..
    • ADDRESS : ……………………………………………………………………………….. ……………………………………………………………………………………….
    • AGE GROUP : 15 - 20 21 – 39 40 – 60
    • SEX: MALE FEMALE
    • EMAIL : …………………………………………………………………………………
    • TELE NO: ………………………………………………………………………………….
    • OCCUPATION : Service Business Housewife Professional
    • Others……………….
    • Religion:……………………………Caste :………………………………………………
  • 12.
    • 1) Who has taken the decision to buy this product ?………………………………………
    • 2) Which Newspaper have you purchased ? Hindi English Regional
    • 3) How did you come to know about us ?
    • Advertisement Reference Word of Mouth
    • 4) Did you have the problem in understanding ? YES NO
    • 5) Did you have problems in purchasing ? YES NO
    • IF yes then What?.....................................................................................................
    • 6) How often do you use this product ? Weekly Monthly Daily
    • 7) Do you use this product on any particular occasion ? YES NO
    • If yes then what ?. ………………………………………………………
    • 9) Rate the Quality of the product ?
    • (Poor) 1 2 3 4(OK) 5 6 7 (Best)
  • 13.
    • 11) When you read your newspaper in the norning do you find it tasty ? YES NO
    • 12) While using newspaper did you find any less quality and quantity compared to the you used? YES NO
    • 13) Do you find the product is worth your money ?
    • (Costly) 1 2 3 4(OK) 5 6 7 (Cheap)
    • 14) Would you prefer a large page in size ? YES NO
    • 15) Would you like to buy next time ? YES NO
    • 16) Would you like to book an Purchaces for the next time ? YES NO
    • 17) How would you rate the product ?
    • (Poor) 1 2 3 4 (OK) 5 6 7 (Best)
    • 18) If you have to make any changes in the existing product then what are the changes will it be ?
    • ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
  • 14. Hypothesis
    • LEADERSHIP
    • H0: ET WILL NOT BE THE MARKET LEADER IN THE INDUSTRY
    • H1: ET WILL BE THE MARKET LEADER IN THE INDUSTRY
    • QUALITY TEST
    • H0: DNA WILL NOT BE THE QUALITY TO OTHER NEWSPAPER
    • H1: DNAWLL BE THE QUALITY TO OTHER NEWASPAPER
    • CUSTOMER SATISFATION
    • H0: TOI WILL NOT GIVE CUSTOMER SATISFATION
    • H1: TOI WILL BE GIVE CUSTOMER SATISFATION .
  • 15.
    • AVAILABILITY
    • H0: TOI WILL NOT AVAILABLE IN ALL INDIAN MARKET
    • H1: TOI WLL BE AVAILABLE IN ALL INDIAN MARKET
    • MARKET SHARE
    • H0: ET WILL NOT BE HIGH MARKET SHARE IN INDIAN MARKET
    • H1: ET WILL BE HIGH MARKET SHARE IN INDIAN MARKET
  • 16. Conclusion
    • Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country.
    • Large global opportunity
    • High growth rate
    • Small skill companies enter in this market.
    • Newspaper is the biggest and best medium to know what’s happening around you.
  • 17. Thank u