White Paper Presentation   Print Media Future Of newspaper Presented by  Md. Irfan PGDM (Marketing)  Roll No- 28
Flow of Presentation <ul><li>Objective </li></ul><ul><li>Introduction </li></ul><ul><li>Literature Review </li></ul><ul><l...
Objective <ul><li>Category Level of Growth Rate </li></ul><ul><li>Market forecast </li></ul><ul><li>Purchase pattern of ne...
Introduction <ul><li>Cost cutting and improvements </li></ul><ul><li>The common revenue generators  </li></ul><ul><li>Type...
In India <ul><li>Printing  Industry compound annual growth over 13%. </li></ul><ul><li>More than 150,000 printing presses ...
 
Literature Review <ul><li>IRS uses sample from 24 states 91 cities covering a 250,000 respondents.The sampling details </l...
<ul><li>The Top Indian Newspapers are (readership in 000's) </li></ul><ul><li>1.Dainik Jagron:  17114  Growth rate 4% </li...
Newspaper read this type age group people
Opportunities : Foreign Direct Investment in print media   <ul><li>100 percent FDI is now allowed in print media segment f...
QUESTIONNAIRE <ul><li>DERIVING CUSTOMER SATISFACTION AFTER USAGE OF NEWSPAPER </li></ul><ul><li>NAME : ……...……………………………………...
<ul><li>1)  Who has taken the decision to buy this product ?……………………………………… </li></ul><ul><li>2) Which Newspaper have you ...
<ul><li>11) When you read your newspaper in the norning do you find it tasty ?  YES  NO </li></ul><ul><li>12) While using ...
Hypothesis <ul><li>LEADERSHIP </li></ul><ul><li>H0: ET WILL NOT BE THE MARKET LEADER IN THE INDUSTRY </li></ul><ul><li>H1:...
<ul><li>AVAILABILITY </li></ul><ul><li>H0: TOI WILL NOT AVAILABLE IN ALL INDIAN MARKET </li></ul><ul><li>H1: TOI WLL BE AV...
Conclusion  <ul><li>Indian newspaper industry has achieved tremendous ground of success for various newspapers that are ci...
Thank  u
Upcoming SlideShare
Loading in …5
×

rupak

1,475 views
1,363 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,475
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

rupak

  1. 1. White Paper Presentation Print Media Future Of newspaper Presented by Md. Irfan PGDM (Marketing) Roll No- 28
  2. 2. Flow of Presentation <ul><li>Objective </li></ul><ul><li>Introduction </li></ul><ul><li>Literature Review </li></ul><ul><li>Methodology </li></ul><ul><li>Hypothesis </li></ul><ul><li>Conclusion </li></ul>
  3. 3. Objective <ul><li>Category Level of Growth Rate </li></ul><ul><li>Market forecast </li></ul><ul><li>Purchase pattern of newspaper </li></ul><ul><li>Behaviour of the customer </li></ul>
  4. 4. Introduction <ul><li>Cost cutting and improvements </li></ul><ul><li>The common revenue generators </li></ul><ul><li>Type of newspaper </li></ul><ul><li>Global newspaper market generated total revenues of $151.8 billion in 2005, this representing a compound annual growth rate (CAGR) of 1.2% for the five-year period spanning 2001-2005. </li></ul><ul><li>Advertising sales proved global newspaper market in 2005, generating total revenues of $97.5 billion, </li></ul>
  5. 5. In India <ul><li>Printing Industry compound annual growth over 13%. </li></ul><ul><li>More than 150,000 printing presses in operation </li></ul><ul><li>Capital investment of over $2 billion </li></ul><ul><li>Employs directly / indirectly over 1.5 million people. </li></ul><ul><li>Current size: US$ 3.2 billion </li></ul><ul><li>Projected size by 2011: US$ 5.8 billion </li></ul><ul><li>The Indian Print Industry with a turnover of $ 6 billion </li></ul><ul><li>More than 150 million people read a newspaper every day. </li></ul><ul><li>Newspaper circulation has increased by 33% from 2001 to 2005 </li></ul>
  6. 7. Literature Review <ul><li>IRS uses sample from 24 states 91 cities covering a 250,000 respondents.The sampling details </li></ul><ul><li>The top English Newspaper (readership in 000's) </li></ul><ul><li>1.Times of India : 6781 </li></ul><ul><li>2.Hindustan Times: 3331 </li></ul><ul><li>3.Hindu : 2209 </li></ul><ul><li>4.Deccan Chronicle: 1311 </li></ul><ul><li>5.Telegraph: 919 </li></ul><ul><li>6.The Economic Times: 774 Growth rate 17 % </li></ul><ul><li>7.Mumbai Mirror: 735 </li></ul><ul><li>8.DNA: 539 </li></ul><ul><li>8.Tribune: 539 </li></ul><ul><li>9.Midday: 509 </li></ul><ul><li>10.Deccan Herald: 498 </li></ul>
  7. 8. <ul><li>The Top Indian Newspapers are (readership in 000's) </li></ul><ul><li>1.Dainik Jagron: 17114 Growth rate 4% </li></ul><ul><li>2.Dainik Bhaskar: 12514 Growth rate 2% </li></ul><ul><li>3.Hindustan: 9052 Growth rate 6% </li></ul><ul><li>4.Malayala Manorama:9052 Growth rate 2% </li></ul><ul><li>5.Daily Thanthi: 8351 Growth rate 5% </li></ul><ul><li>6.Amar Ujala: 8255 Growth rate 2% </li></ul><ul><li>7.Eenadu: 7233 Growth rate 4% </li></ul><ul><li>8.Mathrubhumi: 6961 Growth rate 1% </li></ul><ul><li>9.Rajastan Pathrika: 6946 Growth rate 7 % </li></ul><ul><li>10. Lokmat: 6874 </li></ul>
  8. 9. Newspaper read this type age group people
  9. 10. Opportunities : Foreign Direct Investment in print media <ul><li>100 percent FDI is now allowed in print media segment for non-news publications </li></ul><ul><li>26 percent FDI is allowed for news publications. </li></ul><ul><li>Outsourcing, in fact, is being positioned as the next big thing for this sector </li></ul><ul><li>The biggest advantage of newspaper advertising in India </li></ul>
  10. 11. QUESTIONNAIRE <ul><li>DERIVING CUSTOMER SATISFACTION AFTER USAGE OF NEWSPAPER </li></ul><ul><li>NAME : ……...…………………………………………………………………………….. </li></ul><ul><li>ADDRESS : ……………………………………………………………………………….. ………………………………………………………………………………………. </li></ul><ul><li>AGE GROUP : 15 - 20 21 – 39 40 – 60 </li></ul><ul><li>SEX: MALE FEMALE </li></ul><ul><li>EMAIL : ………………………………………………………………………………… </li></ul><ul><li>TELE NO: …………………………………………………………………………………. </li></ul><ul><li>OCCUPATION : Service Business Housewife Professional </li></ul><ul><li>Others………………. </li></ul><ul><li>Religion:……………………………Caste :……………………………………………… </li></ul>
  11. 12. <ul><li>1) Who has taken the decision to buy this product ?……………………………………… </li></ul><ul><li>2) Which Newspaper have you purchased ? Hindi English Regional </li></ul><ul><li>3) How did you come to know about us ? </li></ul><ul><li>Advertisement Reference Word of Mouth </li></ul><ul><li>4) Did you have the problem in understanding ? YES NO </li></ul><ul><li>5) Did you have problems in purchasing ? YES NO </li></ul><ul><li>IF yes then What?..................................................................................................... </li></ul><ul><li>6) How often do you use this product ? Weekly Monthly Daily </li></ul><ul><li>7) Do you use this product on any particular occasion ? YES NO </li></ul><ul><li>If yes then what ?. ……………………………………………………… </li></ul><ul><li>9) Rate the Quality of the product ? </li></ul><ul><li>(Poor) 1 2 3 4(OK) 5 6 7 (Best) </li></ul>
  12. 13. <ul><li>11) When you read your newspaper in the norning do you find it tasty ? YES NO </li></ul><ul><li>12) While using newspaper did you find any less quality and quantity compared to the you used? YES NO </li></ul><ul><li>13) Do you find the product is worth your money ? </li></ul><ul><li>(Costly) 1 2 3 4(OK) 5 6 7 (Cheap) </li></ul><ul><li>14) Would you prefer a large page in size ? YES NO </li></ul><ul><li>15) Would you like to buy next time ? YES NO </li></ul><ul><li>16) Would you like to book an Purchaces for the next time ? YES NO </li></ul><ul><li>17) How would you rate the product ? </li></ul><ul><li>(Poor) 1 2 3 4 (OK) 5 6 7 (Best) </li></ul><ul><li>18) If you have to make any changes in the existing product then what are the changes will it be ? </li></ul><ul><li>……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… </li></ul>
  13. 14. Hypothesis <ul><li>LEADERSHIP </li></ul><ul><li>H0: ET WILL NOT BE THE MARKET LEADER IN THE INDUSTRY </li></ul><ul><li>H1: ET WILL BE THE MARKET LEADER IN THE INDUSTRY </li></ul><ul><li>QUALITY TEST </li></ul><ul><li>H0: DNA WILL NOT BE THE QUALITY TO OTHER NEWSPAPER </li></ul><ul><li>H1: DNAWLL BE THE QUALITY TO OTHER NEWASPAPER </li></ul><ul><li>CUSTOMER SATISFATION </li></ul><ul><li>H0: TOI WILL NOT GIVE CUSTOMER SATISFATION </li></ul><ul><li>H1: TOI WILL BE GIVE CUSTOMER SATISFATION . </li></ul>
  14. 15. <ul><li>AVAILABILITY </li></ul><ul><li>H0: TOI WILL NOT AVAILABLE IN ALL INDIAN MARKET </li></ul><ul><li>H1: TOI WLL BE AVAILABLE IN ALL INDIAN MARKET </li></ul><ul><li>MARKET SHARE </li></ul><ul><li>H0: ET WILL NOT BE HIGH MARKET SHARE IN INDIAN MARKET </li></ul><ul><li>H1: ET WILL BE HIGH MARKET SHARE IN INDIAN MARKET </li></ul>
  15. 16. Conclusion <ul><li>Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country. </li></ul><ul><li>Large global opportunity </li></ul><ul><li>High growth rate </li></ul><ul><li>Small skill companies enter in this market. </li></ul><ul><li>Newspaper is the biggest and best medium to know what’s happening around you. </li></ul>
  16. 17. Thank u

×