Presented by Ravikant Prasad PGDM-Marketing Sem-III :034  CHANGING PROFILE OF READERSHIP OF INDIAN NEWSPAPERS  ON INTERNET
<ul><li>OBJECTIVE </li></ul><ul><li>1. To study organizational structure of an Indian newspaper on the Net to find out if ...
<ul><li>Internet arrived in mid 1990 in India </li></ul><ul><li>In 2007 more than 1200 million in world </li></ul><ul><li>...
<ul><li>World Association of newspaper </li></ul><ul><li>founded in 1948 </li></ul>
Paradigm shift
 
 
FORECASTING
 
<ul><li>Research and design and methodology </li></ul><ul><li>Secondary data </li></ul><ul><li>Exploratory research </li><...
<ul><li>Hypothesis </li></ul><ul><li>Ho: Growing internet as media  </li></ul><ul><li>H0: Youth prefers internet more than...
<ul><li>Conclusion </li></ul>
 
THANK YOU
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rupak

  1. 1. Presented by Ravikant Prasad PGDM-Marketing Sem-III :034 CHANGING PROFILE OF READERSHIP OF INDIAN NEWSPAPERS ON INTERNET
  2. 2. <ul><li>OBJECTIVE </li></ul><ul><li>1. To study organizational structure of an Indian newspaper on the Net to find out if it is different from that of a conventional print daily. 2. To study production process of the newspaper on the Net. 3. To study business aspects of the venture. 4. To study needs of readers who access the newspaper on the Internet. 5. To study feedback to news, articles and advertisements in these newspaper </li></ul>
  3. 3. <ul><li>Internet arrived in mid 1990 in India </li></ul><ul><li>In 2007 more than 1200 million in world </li></ul><ul><li>In India 60 million </li></ul>
  4. 4. <ul><li>World Association of newspaper </li></ul><ul><li>founded in 1948 </li></ul>
  5. 5. Paradigm shift
  6. 8. FORECASTING
  7. 10. <ul><li>Research and design and methodology </li></ul><ul><li>Secondary data </li></ul><ul><li>Exploratory research </li></ul>
  8. 11. <ul><li>Hypothesis </li></ul><ul><li>Ho: Growing internet as media </li></ul><ul><li>H0: Youth prefers internet more than print </li></ul><ul><li>Ho: News on internet is more convenient than print </li></ul>
  9. 12. <ul><li>Conclusion </li></ul>
  10. 14. THANK YOU

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