For cola majors Coca-Cola and Pepsi, it was the worst summer in five years. Sales of the two companies' flagship brands declined 15-17% in April-May over the corresponding period last year Source: Fnbnews.com
Increasing Demand Of Non-Carbonated Soft Drinks By: Mohit Thakkar
Soft drinks are non-alcoholic water-based flavoured drinks that are optionally sweetened, acidulated and carbonated. Some carbonated soft drinks also contain caffeine; mainly the brown-coloured cola drinks.
Though there is a shift of consumer preference from carbonated to non-carbonated soft drinks but it would take time to shift the majority towards non-carbonated soft drinks because there is also an increase in poverty and illiteracy level.