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rupak

  1. 1. For cola majors Coca-Cola and Pepsi, it was the worst summer in five years. Sales of the two companies' flagship brands declined 15-17% in April-May over the corresponding period last year Source: Fnbnews.com
  2. 2. Increasing Demand Of Non-Carbonated Soft Drinks By: Mohit Thakkar
  3. 3. Objective <ul><li>To understand the changes in the market of Soft Drink. </li></ul><ul><li>To understand why there is a new evolving concept of health drinks and to predict its future of Non-carbonated soft drinks. </li></ul>
  4. 4. Hypothesis <ul><li>“ Future would be the market of non-carbonated drinks and not Cola drinks.” </li></ul>
  5. 5. Definition of Soft Drink <ul><li>Soft drinks are non-alcoholic water-based flavoured drinks that are optionally sweetened, acidulated and carbonated. Some carbonated soft drinks also contain caffeine; mainly the brown-coloured cola drinks. </li></ul>
  6. 6. Global Scenario <ul><li>Globally, carbonated soft drinks are third most consumed beverages. </li></ul><ul><li>Per capita annual consumption of carbonated soft drinks is nearly four times the per capita consumption of fruit beverages. </li></ul><ul><li>Soft drink consumption is growing by around 5% a year. </li></ul><ul><li>Total volume reached 412,000 million litres in 2001, giving a global per capita consumption of around 67.5 litres per year. </li></ul>
  7. 8. Share Of Packaged Beverages Globally.
  8. 9. Growing Share of Non-Carbonated Drinks in US Market
  9. 10. Indian Scenario <ul><li>Estimates soft drinks marketed in India were 6540 million bottles in March 2001. </li></ul><ul><li>The market growth rate, which was around 2-3% in ‘80s, increased to 5-6% in the early ‘90s and is presently 7-8% per annum . </li></ul><ul><li>Cola drinks account for nearly 61-62% of the total soft drinks market in India. </li></ul><ul><li>Non-Cola products account for 36% the total soft drink market (Source: India Infoline Sector Report, 2002). </li></ul>
  10. 11. Disadvantages Of Carbonated Soft Drinks <ul><li>Increased acid levels . </li></ul><ul><li>Caffeine </li></ul><ul><li>Artificial low-calorie sweeteners </li></ul><ul><li>Sugar </li></ul><ul><li>Acids and Carbon Dioxide </li></ul>
  11. 12. Reasons For growth in Non-Carbonated Drinks market <ul><li>Increasing health awareness among Indians </li></ul><ul><li>Growing GDP </li></ul><ul><li>Increasing Per Capita Income.(PCI) </li></ul><ul><li>Increasing literacy rate </li></ul>
  12. 13. Reasons why still carbonated drinks have major market share <ul><li>Growing number of illiterate people </li></ul><ul><li>Poverty </li></ul><ul><li>Literacy Rate </li></ul><ul><li>Growing Unemployment </li></ul>
  13. 14. Research Design <ul><li>Exploratory </li></ul><ul><li>Descriptive </li></ul>
  14. 15. Data Collection <ul><li>Primary Research . </li></ul><ul><li>Secondary Research </li></ul>
  15. 16. Scope & Limitations of Research <ul><li>Scope: </li></ul><ul><li>The research aims at the changing preference of consumers. </li></ul><ul><li>Changes in Companies strategies </li></ul><ul><li>Limitations: </li></ul><ul><li>The primary research highly depends on consumer preference which keeps on changing. </li></ul><ul><li>Whole universe cannot be taken into account . </li></ul><ul><li>Conclusions of the research is applicable only to the regions covered under the primary survey </li></ul>
  16. 17. Tentative Conclusion <ul><li>Though there is a shift of consumer preference from carbonated to non-carbonated soft drinks but it would take time to shift the majority towards non-carbonated soft drinks because there is also an increase in poverty and illiteracy level. </li></ul>
  17. 18. <ul><li>THANK YOU </li></ul>
  18. 19. Questionnaire-Consumer Survey <ul><li>Q1. Do you consume Soft-drink? Yes No </li></ul><ul><li>Q2. How often you consume Soft-drink? </li></ul><ul><li>a. Once a day. </li></ul><ul><li>b. Once a week. </li></ul><ul><li>c. Twice a week </li></ul><ul><li>d. ………………. </li></ul><ul><li>Q3. How much you spent on cold drinks in one shot? </li></ul><ul><li>(a) Rs 10 ( b) Rs 10 to 25 (c) More than Rs 25 </li></ul><ul><li>Q4. What taste you like? </li></ul><ul><li>a. Sweet </li></ul><ul><li>b. Cola </li></ul><ul><li>c. Fruit Pulp (2-3% fruit) </li></ul><ul><li>d. Nector (8-10% fruit) </li></ul>
  19. 20. Cont…. <ul><li>Q5. Where do you usually go out with your friends & family? </li></ul><ul><li>a. Cinema Hall </li></ul><ul><li>b. Multiplex </li></ul><ul><li>c. Retail Mall </li></ul><ul><li>d. …………… </li></ul><ul><li>Q6. Rank the following attributes in the scale of 1 to 5 (where 1=most important, 5=least important) </li></ul>Availability Brand Loyalty Health Conscious Price Rank 5 Rank 4 Rank 3 Rank 2 Rank 1 Particulars
  20. 21. Cont… <ul><li>Q7. Do you know the difference between Carbonated and Non-Carbonated soft- drink? </li></ul><ul><li>􀀂 Yes </li></ul><ul><li>􀀂 No </li></ul><ul><li>Q8. According to you what harm does a Carbonated drink does to human being? </li></ul><ul><li>……………………………………………………………………………… .. </li></ul><ul><li>………………………………………………………………………………… </li></ul>BACK

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