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  • 1. For cola majors Coca-Cola and Pepsi, it was the worst summer in five years. Sales of the two companies' flagship brands declined 15-17% in April-May over the corresponding period last year Source: Fnbnews.com
  • 2. Increasing Demand Of Non-Carbonated Soft Drinks By: Mohit Thakkar
  • 3. Objective
    • To understand the changes in the market of Soft Drink.
    • To understand why there is a new evolving concept of health drinks and to predict its future of Non-carbonated soft drinks.
  • 4. Hypothesis
    • “ Future would be the market of non-carbonated drinks and not Cola drinks.”
  • 5. Definition of Soft Drink
    • Soft drinks are non-alcoholic water-based flavoured drinks that are optionally sweetened, acidulated and carbonated. Some carbonated soft drinks also contain caffeine; mainly the brown-coloured cola drinks.
  • 6. Global Scenario
    • Globally, carbonated soft drinks are third most consumed beverages.
    • Per capita annual consumption of carbonated soft drinks is nearly four times the per capita consumption of fruit beverages.
    • Soft drink consumption is growing by around 5% a year.
    • Total volume reached 412,000 million litres in 2001, giving a global per capita consumption of around 67.5 litres per year.
  • 7.  
  • 8. Share Of Packaged Beverages Globally.
  • 9. Growing Share of Non-Carbonated Drinks in US Market
  • 10. Indian Scenario
    • Estimates soft drinks marketed in India were 6540 million bottles in March 2001.
    • The market growth rate, which was around 2-3% in ‘80s, increased to 5-6% in the early ‘90s and is presently 7-8% per annum .
    • Cola drinks account for nearly 61-62% of the total soft drinks market in India.
    • Non-Cola products account for 36% the total soft drink market (Source: India Infoline Sector Report, 2002).
  • 11. Disadvantages Of Carbonated Soft Drinks
    • Increased acid levels .
    • Caffeine
    • Artificial low-calorie sweeteners
    • Sugar
    • Acids and Carbon Dioxide
  • 12. Reasons For growth in Non-Carbonated Drinks market
    • Increasing health awareness among Indians
    • Growing GDP
    • Increasing Per Capita Income.(PCI)
    • Increasing literacy rate
  • 13. Reasons why still carbonated drinks have major market share
    • Growing number of illiterate people
    • Poverty
    • Literacy Rate
    • Growing Unemployment
  • 14. Research Design
    • Exploratory
    • Descriptive
  • 15. Data Collection
    • Primary Research .
    • Secondary Research
  • 16. Scope & Limitations of Research
    • Scope:
    • The research aims at the changing preference of consumers.
    • Changes in Companies strategies
    • Limitations:
    • The primary research highly depends on consumer preference which keeps on changing.
    • Whole universe cannot be taken into account .
    • Conclusions of the research is applicable only to the regions covered under the primary survey
  • 17. Tentative Conclusion
    • Though there is a shift of consumer preference from carbonated to non-carbonated soft drinks but it would take time to shift the majority towards non-carbonated soft drinks because there is also an increase in poverty and illiteracy level.
  • 18.
    • THANK YOU
  • 19. Questionnaire-Consumer Survey
    • Q1. Do you consume Soft-drink? Yes No
    • Q2. How often you consume Soft-drink?
    • a. Once a day.
    • b. Once a week.
    • c. Twice a week
    • d. ……………….
    • Q3. How much you spent on cold drinks in one shot?
    • (a) Rs 10 ( b) Rs 10 to 25 (c) More than Rs 25
    • Q4. What taste you like?
    • a. Sweet
    • b. Cola
    • c. Fruit Pulp (2-3% fruit)
    • d. Nector (8-10% fruit)
  • 20. Cont….
    • Q5. Where do you usually go out with your friends & family?
    • a. Cinema Hall
    • b. Multiplex
    • c. Retail Mall
    • d. ……………
    • Q6. Rank the following attributes in the scale of 1 to 5 (where 1=most important, 5=least important)
    Availability Brand Loyalty Health Conscious Price Rank 5 Rank 4 Rank 3 Rank 2 Rank 1 Particulars
  • 21. Cont…
    • Q7. Do you know the difference between Carbonated and Non-Carbonated soft- drink?
    • 􀀂 Yes
    • 􀀂 No
    • Q8. According to you what harm does a Carbonated drink does to human being?
    • ……………………………………………………………………………… ..
    • …………………………………………………………………………………
    BACK

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