JBoss presentation 2003 11 for matrix


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Presentation JBoss made to Matrix during funding discussions in 2003.

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JBoss presentation 2003 11 for matrix

  1. 1. Professional Open Source JBoss Professional Open Source The Safe Choice Marc Fleury – marc.fleury@jboss.org Bob Bickel – bob.bickel@jboss.org Daniel Fleury – daniel@jboss.org© JBoss Group, 2003. 09/02/12
  2. 2. JBoss Group Mission Mission To provide the highest quality service for the highest quality server Strategy Execute on the “Professional Open Source” model 2© JBoss Group, 2003.
  3. 3. Agenda - Part 1 JBoss, the product – JBoss history – JBoss success in numbers – JBoss reasons for success – The competition – What people say – JBoss Expansion – J2EE certification – JBoss 4.0 overview 3© JBoss Group, 2003.
  4. 4. Market Demand & JBoss Product Evolution • O/R Mapping • Portal • Byte Code Manipulation • … Aspects, J2EE 1.4 Clustering, Tomcat, Web Services Microkernel, JMX, J2EE API’s Application Server EJB 1.0 2.0 3.0 3.2 4.0 JBoss Version 4 D© JBoss Group, 2003.
  5. 5. JBoss Success • A large community – 2 million downloads in 2002, en route to 3M in 2003 – 25,000 documentation sets sold in spite of proliferation of download sites – 500 contributors over time, 10 core (JBoss Group) • A standard in the market: #1 in development – TogetherSoft survey: 42% use JBoss • A standard in the market: #1 in OEM – Analyst private communication • A standard in the market: # 3 in production – SDTimes survey: 15% in 2002, 25% est.2003 – JDJ survey: 70% of users go to Deployment. 5© JBoss Group, 2003.
  6. 6. JBoss Success • Awards – JavaWorld Editors’Choice Award as best Java Application Server in 2002 (beating BEA and IBM) • Production Deployment Community – Accenture, AMD, American, Fidelity, Arch Wireless, BASF, Best Western, Boeing, BuyMedia, California ISO, Computer Associates, Compuware, CTI, Corporate Express, Deloitte & Touche, Dow Jones Indexes, EA Games - Sims Online, GM, GetThere.com, Hitachi Data Systems, Hewlett Packard, Intuit, LastMinuteTravel.com, LeapFrog, Lesson Lab, Lion Bio Sciences, McDonalds, McKesson, MCI, Mitre, DISA-DARPA, Moody’s, Motorola Mobility, Natal Leisure Group New York Court Administration, Nextance, Nielsen Media Research, Nortel Networks, Nuasis, Playboy.com, Primus, Sabre – GetThere, Sagamor Hill, Schlumberger, Siemens, QAD, U.S. Department of State, Veritas, Verisign, WebMethods, Wells Fargo 6© JBoss Group, 2003.
  7. 7. JBoss Success Reasons • Open Source Quality – Stable, High Quality, Open Source Q&A feedback – High Performance – Free, Open Source – LGPL (no need for source escrow!) – Developers love the functionality – Cult status with developers • Fully supported by JBoss Group – JBoss Group drives innovation – JBoss Group provides customers a safety net and support – Customers are moving from Development to Deployment • Word of mouth in a large installed base – IBM, BEA are bloated, pricy, and arrogant 7© JBoss Group, 2003.
  8. 8. Siemens • Since 1999, Siemens developed a set of more than 30 applications to handle their human resources management: – Employees time sheet, – employees stock options, – travel expenses, – personal processus, – employees compensations, – Stock quotes, etc. • Today, these applications are used worldwide by all 120,000 Siemens employees, generating more than 550’000 Web sessions per month. 8© JBoss Group, 2003.
  9. 9. JBoss: what people say “MCI’s thousand-plus network engineers monitor their network…The application ran for several years on a commercial application server…but over time ‘we grew increasingly dissatisfied with our commercial vendor, for lots of reasons, including support, product quality and license restrictions….JBoss has been rock-solid and I don’t think our users are aware anything has changed.’” » -Chief Information Network, March 2003 9© JBoss Group, 2003.
  10. 10. JBoss Reviews The JBoss Application Server is a full-featured, J2EE app server with robust EJB support. – JavaPro Magazine - http://www.devx.com/gethelpon/10MinuteSolution/16639 http://www.infoworld.com/article/03/07/25/29TCjboss_1.htm l 10© JBoss Group, 2003.
  11. 11. JBoss Expands • JBoss recruits top talent and top projects – Hibernate (persistence engine) – Tomcat 5 (Servlet engine) – JGroups – JavaGroups (groups communication) – Nukes (PostNukes portal) • Increase technology footprint – through “integration/acquisition” – Employ the lead developers 11© JBoss Group, 2003.
  12. 12. J2EE Update • JBoss includes a clean room implementation of the J2EE Specification • “Sun, JBoss Bury Hatchet” – JBoss will be J2EE Certified • Founders Program – Borland, Intel, Iona, Schlumberger/SEMA, Sonic, Unisys, webMethods agree to provide assistance to JBoss for certification. 12© JBoss Group, 2003.
  13. 13. JBoss 4.0 Architectural overview • Microkernel design – Independent cycling and loading • Hot Deployment of services and applications – Unified ClassLoaders, total Class visibility/cyclability – Service Archives (SARs) for easy configuration and net deployment • AOP Services – Persistence, cache, transactions, acidity, remoteness, security – Orthogonal aspects weaved in at run time under the objects – In use in JBoss since 2.x series – Generalized for public AOP consumption in the JBoss 4.x series – NO COMPILER, FULL DYNAMIC DESIGN (byte code engineering) • With the introduction of a full-scale aspect oriented programming (AOP) framework, JBoss 4.0 brings high-level J2EE functionality, without J2EE complexity, to architects and J2SE developers. 13© JBoss Group, 2003.
  14. 14. A call on A remoted (SOAP),Java object Transactional andWith no Secure Java object A clustered, monitoredInterception a.k.a a WebService Custom security EJB(J2SESimple java) Application layer A remoted (RMI), A clustered, Secure, transacted, Remoted (one-way), Cached and persisted Monitored and Java object Persistent a.k.a an EJB Java object Aspect layer Clustering Transaction Persistence Monitoring Service layer Custom Remote Cache Security Security Invokers Microkernel layer JBOSS MICROKERNEL (JMX) 14© JBoss Group, 2003.
  15. 15. WEB/SESSIONS MODEL DATA J2SE application (simple java) JBoss makes J2SE (simple java) look like J2EE Clustered Cache Remote webservice Cached model Persistent data Secure configuration access Transacted Acid sessions Monitor Monitor data time Model time (dynamic insertion)Application layerAspect layerService layer Remote Clustering Security Transaction ACID Cache Monitoring Persistence Invokers Microkernel layer JBoss Microkernel (JMX) 15© JBoss Group, 2003.
  16. 16. Agenda – Part 2 • JBoss, the company – Overview – Offering history – Signed customers – Business model – Services details – What a customer says – Professional open source – Production support details – TCO analysis – JBoss Authorized Service Partners 16© JBoss Group, 2003.
  17. 17. JBoss Group Overview • Professional Open Source – The company behind JBoss • Marc Fleury, Scott Stark Founders • Key Contributors only (“Committers”) • Own the Hosting Servers & Manage the CVS • Coordinate the Community • PURE Services play • Training • Documentation • Development Support/Consulting • 24X7 Production Support • Manpower: – Employees: 2(‘01), 7(‘02), 25(‘03) • Profitable, self-funded “pay as you grow” strategy 17© JBoss Group, 2003.
  18. 18. Market Demand & JBoss Offering Channel Enablement Production Support Developer Support JBoss Group’s Consulting Professional Open Source Documentation Training JBoss Group 1.0 Small Consultancy 10/00 6/01 1/02 9/02 9/03 18© JBoss Group, 2003.
  19. 19. CUSTOMERS (the tip of the iceberg) 19© JBoss Group, 2003.
  20. 20. JBoss Business Model • JBoss == JBoss Group • Professional Open Source • Sell Services Directly and through Channel • Low cost of Marketing due to leverage of Open Source • Low cost of Sales due to Channel and phone sales model • Support is scalable, renewable revenue stream – JBoss Group has lock on Support Market for JBoss because of direct channel to committers • Monetize large installed base 20© JBoss Group, 2003.
  21. 21. JBoss Group Services • Documentation (From $10 to $100) – Directly from the developers – Subscription for continuous updating – ~25,000 subscribers • Training: open-enrollment ($3000/person) and onsite ($3800/day) – Introduction to JBoss – Advanced JBoss – JBoss Administration – JBoss Weekend (“Bootcamp”) - $795 • Consulting/Development Support (from $ 5,000 to $ 350,000) – An array of offerings from 20 hours to annual contracts • Support (from $8,000 to $250,000) – Production Support, • 24X7 • Based on Deployed Applications • Escalation to JBoss Committer 21© JBoss Group, 2003.
  22. 22. JBoss Group Customers “JBoss Group’s people are super-smart and could help us at the technical level we needed without us having to work our way through levels of support staff. Compared with our old vendor, we get great support for relatively low cost.” Jerry Shifrin, senior engineer, network management group, MCI (formerly WorldCom) 22© JBoss Group, 2003.
  23. 23. Professional Open Source • The Safe Choice – 24 X 7 Production Support – JASP Partners – Indemnification – J2EE Certification 23© JBoss Group, 2003.
  24. 24. Professional Open Source • Revenue from Services – Back Office model with EXPERTS (5% utilization) – Focus on quality of service as sole source of income • Attract & Retain Top Developers – Paid Open Source Development, boost to projects – 50/50 Model of developing and delivering services to customers • Commercial Quality Code – Control over the quality of source, dedicated resources • JBoss Group, the best support for JBoss – Direct and unique chain of control in open source: Support → Bug Fix → Next Version • Expand Services offering – Include support for Tomcat, hibernate and JavaGroup (JGroups) 24© JBoss Group, 2003.
  25. 25. New JBoss Production Support PRODUCTION PRODUCTION 12 PRODUCTION 2 TRIAL Base price per year $8,000 $25,000 $40,000 Number of named applications 1 4 4 included in base price Price per additional named $8,000 $6,250 $10,000 application Target response time for production 24 hours 12 hours 2 hours problems $250/hour Price for on-site production support – – (min. 2 days) Development support included at no 5 hours 20 hours 20 hours additional charge Price for additional 10 hours of $2,000 $2,000 $2,000 development support Target response time for 48 hours 48 hours 24 hours development problems 15% for 3-year term Available discounts – 25% for 3-year prepayment 25© JBoss Group, 2003.
  26. 26. JBoss Group Value Proposition: 3 Year TCO Analysis BEA Weblogic Zero TCO JBoss JBoss w/ Support Platform 7.0 COST COMPARISON Extended Extended Extended List Price List Price List Price Cost Cost Cost Platform Developer IDE Open Open $0 $0 Edition = $24’000 Licenses (40) Source Source $599/seat Production $17’000/C $0 $0 $0 $0 $1’700’000 Licenses (100) PU Production $0 Support 25% of list Production and Companies that starting at price for Development leverage our software $300’000 $850’000 $8’000 years 2 Support are not required to annually and 3 purchase support per project Three (3) years Total $0 $300’000 $2’554’000 Cost of Ownership 26© JBoss Group, 2003.
  27. 27. JBoss Authorized Service Partner (JASP) • New Program, reselling and profit sharing • Expand Partnerships & Channel – ISV and OEM – Systems Integrators – Systems Vendors • “Scott Devens, vice president of Ionas products business unit, told eADT that he expects JBoss to quickly make his firm a stronger competitor against J2EE app server leaders like BEA Systems and IBM. The open-source server immediately becomes Ionas primary J2EE offering.” - http://www.adtmag.com/article.asp?id=8508 • Partner does 1st / 2nd line JBoss does 3rd line • Targets – Software Bundling/OEM – Resell Services 27© JBoss Group, 2003.
  28. 28. Summary Financials 28© JBoss Group, 2003.
  29. 29. Financials 29© JBoss Group, 2003.
  30. 30. JBoss Group Mission Mission To provide the highest quality service for the highest quality server Strategy Execute on the “Professional Open Source” model 30© JBoss Group, 2003.
  31. 31. User and Analyst Quotes • Appendix – User and Analyst Quotes 31© JBoss Group, 2003.
  32. 32. JBoss Users • “It didnt take long to figure out that JBoss had everything we needed and then some. JBoss is 100 percent pure Java and has an HTTP 1.1 Web server, hot deploys, clustering, JMX, and more JBoss allowed us to take our existing Servlets running under Tomcat and run them under JBoss. We started taking advantage of the available J2EE features immediately by tossing DBConnectionManager and using JNDI for DataSources and JavaMail. JBoss and our applications can be deployed to Windows 2000 Server, Linux and AS/400.” - Steve Goldsmith, Application Software Development Supervisor at FCCI Insurance Group • “When the company finally deployed its first EJB application, in December 2002, it was running on JBoss, an open-source application server that competes with platforms such as BEA Systems WebLogic and IBMs WebSphere. That first application tracks order status in a variety of legacy systems, handling as many as 75,000 transactions per hour, says Miller. Reliability and speed were essential considerations. "We got a lot of benefits from taking our time—for instance, the EJB 2.0 spec matured a lot," he says. JBoss improved too and added such enterprise-friendly features as support for clustered servers. Corporate Express, a $5 billion company, now has six EJB applications in production, all running on JBoss.” CIO Magazine, April, 2003 32© JBoss Group, 2003.
  33. 33. JBoss Users • “When we needed additional licenses to scale up our online trading platform, BEA was going to cost more than $500,000. That’s when we decided to increase our usage of JBoss; we could deploy as many instances as we wanted.” (Energy Company quoted by Forrester Group April, 2003) • “JBoss Group’s people are super-smart and could help us at the technical level we needed without us having to work our way though levels of support staff. Compared with our old vendor, we get great support for relatively low cost.” (Telecom vendor quoted by Forrester Group April, 2003) 33© JBoss Group, 2003.
  34. 34. JBoss Users • “March 14, 2003: WorldCom tosses out a commercial app server in favor of JBoss for a key network application. The application, written mostly in Java, helps WorldComs thousand-plus network engineers monitor their network, says Jerry Shifrin, a senior engineer in WorldComs network management group. Those are the folks responsible for handling any problems that may arise with WorldComs giant network, which stretches more than 95,000 miles long, and carries a significant amount of the worlds Internet traffic. The application ran for several years on a commercial application server - Shifrin wont say which one -- but over time, says Shifrin, "we grew increasingly dissatisfied with our commercial vendor, for lots of reasons, including support, product quality and license restrictions." So about a year ago, Shifrins group began experimenting with JBoss, porting its application to JBoss, and running tests for performance, stability and scalability. "We were pretty satisfied with the results," says Shifrin. They werent the only ones who had to be convinced, however. WorldCom management had questions about JBoss. "They wanted to know about security and support, and the risks of working with an open source product," Shifrin recalls. JBoss is newer than [open source products] Apache or Tomcat, says Shifrin, but it has a very good reputation within the open source community, and there are a lot of people using it. "We were able to establish that the risks were manageable, and if, for whatever reason, people stopped maintaining it, we could either maintain it ourselves, or migrate to another product." With managements approval, JBoss was put into production last December, running on a large Unix server. So far, says Shifrin, "its been rock solid, and I dont think our users are aware that anything has changed." One change that Shifrin appreciates -- as much or more than the fact that JBoss is available at no cost -- is the lack of licensing headaches. "If we wanted to move from a four-processor to an eight-processor machine with the commercial app server," he says, "we had to go through a time consuming WorldCom procurement cycle to upgrade the license. From my point of view, whats important is not that the software is free, its that were free to use it as we like." That has allowed Shifrins team to set up JBoss installations at WorldCom data centers in several locations around the country. “ - CIO Update - http://www.cioupdate.com/news/article.php/2109641 34© JBoss Group, 2003.
  35. 35. JBoss Users • “With more than four million downloads since its inception, JBoss is ready for prime time. What better time, then, to announce a strategic alliance with integration specialists IONA Technologies? • What the JBoss Group gets out of such a pact is the acceleration of the adoption of the JBoss application server at a time when open source is becoming an increasingly attractive option for enterprise customers. • What IONA gets is the opportunity to forge new enterprise-level relationships within those organizations. • As the IONA announcement accompanying the agreement puts it, "The alliance offers [our] customers a compelling value proposition, bringing together IONAs expertise in solving and supporting the integration needs of the worlds most complex and highly distributed enterprise systems, with the industrys most popular open source application server.“” – Java Developer Journal - http://www.sys- con.com/story/?storyid=37845 35© JBoss Group, 2003.
  36. 36. JBoss Users • “We at Nielsen Media Research (National IT division), had a 4 day intensive Advanced JBoss training. This was conducted by Juha Lindfors, one of the core JBoss system developers and trainers. This training was well received and based on the feedback provided by the participants to me, every one enjoyed the sessions and were able to learn many technical details and nuances using JBoss and J2EE. The training material and hands-on exercises were in-depth and excellent. As we currently use JBoss and plan to continue to use in the near future for new development, this training provided a lot of good, innovative ideas to architect and develop applications that will be very easy to maintain and run smoothly and fast on Production environments.” - S.Satyamoorthy, Primary Architect, Nielsen Media Research 36© JBoss Group, 2003.
  37. 37. JBoss Users • Comments from Users Interviewed by SG Cowen – “Among the deployments we have done are 1) customers want web presence, 2) they refuse to use MSFT technology, have the skill sets to write Java, 3) cannot afford BEA or WebLogic.” System Integrator – “By using JBoss, we can save a lot of money by not having to purchase the app server license.” Financial Services Company – “We use JBoss when we have to deploy an application at a client site and don’t want to spend money on a license. JBoss is the best of the free application servers, making it the best choice.” – Insurance Company – “We used to have many WebLogic licenses but due to telecom depression, budgets are tight, but demands for IT have not diminished. Using open source is a good way to continue development. J2EE assures portability.” Telco 37© JBoss Group, 2003.
  38. 38. JBoss Users • “Norwegian Air Shuttle came to Conduct asking for help building a system handling the day-to-day flight operations for customer management and handling of booking data, enabling ticketless and ticketed travel solutions. Being the mission critical system it is, availability is a major factor, stability and performance but also transactional integrity of processed data is key, therefore an EJB platform was a natural choice.” • “There was never any question regarding the choice of application server. JBoss is the most flexible platform we have ever met (compared with IBM Microsoft, BEA, etc.) and without the flexibility within the EJB 2.0 spec and its implementation in JBoss we would hardly have been able to deliver such a complex product within the given timeframe.” – Conduct – Norwegian Systems Integrator 38© JBoss Group, 2003.
  39. 39. JBoss Users • “Weve been using JBoss for about 5 years now and weve always found it to be rock solid. Weve had experience with JBoss in various environments and also had development experience with other application servers such as Haht, SilverStream, BEA WebLogic and WebSphere. In terms of resource efficiency, ease of deployment and support of rapid application development I rate JBoss at the top of the list. At Sony Singapore, we used JBoss to drive Citibank credit card transactions because the Haht server could not interface with the JNI adapter from Citibank - running on Sun Solaris. At the Department of Education and Training, NSW we are running our Response Tester application with JBoss on a True64 platform with Java 1.4.1 - without a hiccup on the container. We developed our FlexCorp framework around JBoss because we had access to MBeans infrastructure well before other application servers and this was an important feature for our development. We chose JBoss because it is a solid, scalable EJB container. It is fast and we can run it with less resources than other application servers. Our philosophy is about simple and reliable IT solutions and JBoss is certainly compatible with our aims. For us the JBoss choice was not a gamble, it was just sensible business practice.” – April 19, 2003 – JBoss User Forum 39© JBoss Group, 2003.
  40. 40. JBoss Users • “We recently finished installation and ATP of our product with a mobile operator. Needless to say how demanding is the process of delivering a product to a mobile operator, preferring JBoss over the competitors certainly was the right decision and helped achieving this goal. The Telco industry usually tends to accept products that are based on "well known" brands. Trying to make it with JBoss was not trivial, but after proving the overall delivered performance in the lab even the most prudent ones were convinced.” – July 15, 2003 – JBoss Newsforum • “We have a production system now up and running with one site in Canada and 2 more coming up in the USA and Europe in the next month. All systems have web services that allow our users to view essential customer service CAD and business information. It is quick and since it is all java we have written the code with complete unit testing using junit, cactus and performance monitoring using jmeter. Everything works great and makes my life much better now. Thanks jboss developers!” – June 14, 2003 – JBoss Newsforum • “As ISV, we have put our new Warehouse application into production for more customers using JBoss and MySQL. We started with JBoss 2.2.2 and are now 3.2.1. The system has both Swing and some web clients for status requests using JBoss EJBs (1.1) and Jetty. In production now from more than 2 year and everything is running without problems. All tested with other J2EE servers, at end JBoss was the best in performance and price.” - May 18, 2003 – JBoss NewsForum • “We convinced our boss to cancel the Weblogic maintenance agreement of over 80K per year and go with JBoss. We have implemented 2 production apps. 1 external site is rolling out 4/1/2003 with SSH. All of this in about 4 months time. Word is spreading in our organization and others are porting apps from Weblogic to JBoss “ – March 5, 2003 – JBoss NewsForum • “I have written applications on Weblogic, IPlanet, and JBoss. Frankly I will chose JBoss any day because I dont have to turn around and tell my customer to spend a fortune on licensing (oh yeah and it works, IPlanet doesnt).” - Bryan on JDJ Thread • “I recently designed and implemented a general use Pub/Sub notification system for a LARGE company, developed and deployed on JBoss 3.04 and Oracle 8i. It seems to me that JBoss is J2EE-compatible and performant enough to be useful. And the price is right (even big public companies try to save money now and then). The App. itself uses Stateless Session, Entity (CMP/CMR/CMT) and message-driven EJBs within JBoss. All seemed to work pretty much as advertised. Deployment on JBoss is especially sweet -- just drop in the EAR and go! I say Keep up the good work to the JBoss team!” -Matthew S. Ring (from The Server Side post) 40© JBoss Group, 2003.
  41. 41. Analysts • “Open source solutions have reached a level of maturity where they can be seriously considered as an operational part of an enterprise IT architecture… Linux, Apache, Samba, Struts, Tomcat, JBoss, Perl, Mozilla, MySQL and other open source technologies are capabale of replacing closed source solutions in many organizations… A full J2EE application server, JBoss is gaining adoption in some IT shops as a replacement for BEA Weblogic, Websphere and the SunOne Application Server. The increasing interest in JBoss is due to its ability to provide clustering support plus the fact that it includes JCA, JMX and CMP. It is a modular architecture. Early users of JBoss are reporting transaction loads of over 100,000 transactions per day (Note: per hour at places like Corporate Express).” Stacey Quandt, Giga/Forrester July 2003. • “In conversations with customer panelists at the JBoss User Group, we were surprised by the mission critical nature of apps in production on JBoss and by claims that performance was at least comparable to that previously achieved by BEA.” – Credit Suisse First Boston Research report on BEA June 16, 2003 • “In a cost-cutting IT environment, JBoss Group is giving firms the confidence to migrate off its expensive J2EE app servers… Customers told Forrester they use JBoss Group and the open source JBoss app server because they offer: 1) Development and deployment freedom, 2) Better Support Services, 3) Access to the code.” – Josh Walker, Forrester Group JBoss Group: Driving An Open Source App Server April, 2003. • “"Open source tends to work well when the technology is relatively straightforward and simple," says Mark Driver, research analyst at Gartner Group. Case in point: Apache dominates the Web server market because the relevant standards are so well-established that commercial vendors can no longer differentiate their products profitably. As the J2EE standard matures, Driver sees a similar shift happening in the application server market.” CIO Magazine April 15, 2003 • “We attended the 2nd Annual JBoss Developer’s Conference. According to customers who presented, it appears that most switched from BEA to JBoss with a few displacing IBM. Surprisingly, better support was cited as the main reason for switching, as several customers expressed their satisfaction with the support from the JBoss Group. Cost ranked as the second highest reason for switching.” Bank of American Securities, Robert Stimson, June 19, 2003 • JBoss: Causing a Stir in the Application Server Market. JBoss is now entering the mainstream and shown by the signing of an OEM contract with webMethods. This may be the start of a shower of similar arrangements, where J2EE application and integration vendors choose to bundle the free JBoss product in preference to high priced alternatives. – Ovum July 2003 41© JBoss Group, 2003.