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Social Media Marketing Strategy 2011<br />Presented by Kerri Runions<br />New Media Drivers License<br />
Doug Weaver’s Vision<br /><ul><li> Provide a steadfast level of service
 Actuate opportunity for growth of youth within industry
 Give back to the community </li></li></ul><li>It’s More Than an Appointment…<br />…It’s the Douglas J Experience<br />
Needs<br />Revenue<br />Traffic<br />   Search Engine<br />           Results<br />Brand Awareness<br />  and Advocacy <br />
Get the News Out!<br />News releases are not just for reporters anymore<br />Target guests<br />Optimize releases<br />Inc...
Be Social…Conversation, not Campaign<br />Social Networking<br />Update<br />Increase postings<br />Be consistent<br />Enc...
  Participate
  Join the circle</li></li></ul><li>Search Engine Optimization<br />Be Found in the Clutter<br />
Monitor<br />
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Runionsk final project sp11

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Transcript of "Runionsk final project sp11"

  1. 1. Social Media Marketing Strategy 2011<br />Presented by Kerri Runions<br />New Media Drivers License<br />
  2. 2. Doug Weaver’s Vision<br /><ul><li> Provide a steadfast level of service
  3. 3. Actuate opportunity for growth of youth within industry
  4. 4. Give back to the community </li></li></ul><li>It’s More Than an Appointment…<br />…It’s the Douglas J Experience<br />
  5. 5. Needs<br />Revenue<br />Traffic<br /> Search Engine<br /> Results<br />Brand Awareness<br /> and Advocacy <br />
  6. 6. Get the News Out!<br />News releases are not just for reporters anymore<br />Target guests<br />Optimize releases<br />Include incentives<br />Release frequency <br />
  7. 7. Be Social…Conversation, not Campaign<br />Social Networking<br />Update<br />Increase postings<br />Be consistent<br />Encourage participation<br />Blog about it<br /><ul><li> Unite with the power of the blogger
  8. 8. Participate
  9. 9. Join the circle</li></li></ul><li>Search Engine Optimization<br />Be Found in the Clutter<br />
  10. 10. Monitor<br />
  11. 11. Beginning now…<br />…Ending Holiday Season 2011<br />
  12. 12. Little money + Hard work = Big Pay Off<br />
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