RussUnger | @russu|GECapitalAmericas
Things I’ve Learned
from Leading
& Am Still
Learning!
Russ Unger | @russu | GE Capita...
Russ Unger | @russu | GE Capital Americas
Source: Money Ball
RussUnger | @russu|GECapitalAmericas
you’ll
EVERY NEW MANAGER, EVER:
Russ Unger | @russu | GE Capital Americas
Where’s
the...
Russ Unger | @russu | GE Capital Americas
Source: Money Ball
RussUnger | @russu|GECapitalAmericas
Russ Unger | @russu | GE Capital Americas
Source: Money Ball
Russ Unger | @russu | GE Capital Americas
Thereare nogrown-ups.We suspect thiswhenweare
younger,but canconfirmit onlyoncew...
Russ Unger | @russu | GE Capital Americas
Thereare nomanagers.Wesuspect this whenwe are
younger,but canconfirmit onlyoncew...
RussUnger | @russu|GECapitalAmericas
THE TEAM CHARTER
Russ Unger | @russu | GE Capital Americas
What is a Team Charter?
Aunifying planthat a team agreestoasitsrulesof
engagemen...
Russ Unger | @russu | GE Capital Americas
OUR UX TEAM
You can count on me. No matter what you do. You can count on
me. No ...
Russ Unger | @russu | GE Capital Americas
Team Purpose
• Whatdoesthis teamdo?
• Whatarewegoodat?
• Whatshouldwebeknownfor?...
Russ Unger | @russu | GE Capital Americas
Team Commitment to Each Other
• HowDoWeWanttoWork
Together?
• WhatAreOurExpectat...
Russ Unger | @russu | GE Capital Americas
Focus Areas
• WhataretheTypesof Work
WeDo?
• User Research
• Interaction Design
...
Russ Unger | @russu | GE Capital Americas
Areas of Growth / Improvement
• WhereDoWeNeed More
Experience?
• WhatistheRation...
Russ Unger | @russu | GE Capital Americas
Perception of the Team by Others
• HowDoWeWantOthersto
ViewOurTeam?
• HowDoWeBui...
Russ Unger | @russu | GE Capital Americas
Signatures
• WeAllAgreetoAllofThis!
AGREED UPON BY
Russ Unger | @russu | GE Capital Americas
Benefits of A Team Charter
• IdentifiesYourTeam’s Purpose
• DefinestheTeamCommit...
RussUnger | @russu|GECapitalAmericas
CRITIQUE
Image Source © Time Inc.
Russ Unger | @russu | GE Capital Americas
New to Critique? Start Here.
Aaron Irizarry & Adam Connor
DiscussingDesign.com
S...
Russ Unger | @russu | GE Capital Americas
The Problem
Me
Howdo Imakecritiqueapart of our
culture,asa formalizedprocess?
Russ Unger | @russu | GE Capital Americas
Eachoneteachone.
“
Kim Goodwin
many
Russ Unger | @russu | GE Capital AmericasRuss Unger | @russu | GE Capital Americas
Critique
Buddies
WTF are
?
Russ Unger | @russu | GE Capital Americas
The Setup
L
BBB
L
BBB
M
• Select“CritiqueLeads”
• Manager assignsCritique Leads
...
Russ Unger | @russu | GE Capital Americas
How It Works
• Weekly30minutemeetingswithCritique Leads& Buddies
• Adhocmeetings...
Russ Unger | @russu | GE Capital Americas
Buddy Meetings
• Startsveryinformally
• Gettoknoweachother
• Reviewof what’sbein...
Russ Unger | @russu | GE Capital Americas
Buddy Meetings
• Shiftsto (slightly)formal
• Agendas,morestructured
pitch/presen...
Russ Unger | @russu | GE Capital Americas
Leader Meetings
• Reportsonprogress of the team
• Creates&updates“Critique Manua...
Russ Unger | @russu | GE Capital AmericasRuss Unger | @russu | GE Capital Americas
That’s It!
Image Source © Time Inc.
Russ Unger | @russu | GE Capital Americas
Benefits
• Freesyour timeasprimaryreviewerof all design
• Identifiesleadersand l...
RussUnger | @russu|GECapitalAmericas
MASTERING TIME
Russ Unger | @russu | GE Capital Americas
Slow. The. F. Down.
Russ Unger | @russu | GE Capital Americas
Work Hard.
Play Hard.
Bull Crap.
Source: http://gsh.tumblr.com/post/60206622542/...
Russ Unger | @russu | GE Capital Americas
We Don’t Need Another Hero
Russ Unger | @russu | GE Capital Americas
Lighten Up
Russ Unger | @russu | GE Capital AmericasSource: https://signalvnoise.com/posts/3124-give-it-five-minutes
Give It 5 Minutes
Russ Unger | @russu | GE Capital Americas
5 Years
Whenyoufindyourself stressed,ask yourself onequestion:
Willthis matterfi...
RussUnger | @russu|GECapitalAmericas
SO WHAT?
Russ Unger | @russu | GE Capital Americas
• TeamCharter
• Facilitation
• Collaboration
• Critique
• TimeisWorthYourTime
My...
Russ Unger | @russu | GE Capital Americas
Source: Money Ball
Russ Unger | @russu | GE Capital Americas
• TeamCharter
• Facilitation
• Collaboration
• Critique
• TimeisWorthYourTime
My...
Russ Unger | @russu | GE Capital Americas
Thank You!
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(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Designers)

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I've worked for a lot of idiot managers in my career. And then, one day, after I had become a manager, it dawned on me: Now I'm the idiot! Most of my career has been an exercise in “trial by fire” and this process worked well when I was a designer and was trying to master the art of the site map, wireframe, personas, and so on. In leadership, the option to start over or iterate hasn't always been readily available--nor as painless to my pride and my pocketbook.

Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one, or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another.

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Transcript of "(The Top 2-3) Things I've Learned (& Am Still Learning) From Leading (UX Designers)"

  1. 1. RussUnger | @russu|GECapitalAmericas Things I’ve Learned from Leading & Am Still Learning! Russ Unger | @russu | GE Capital Americas UX Designers The Top 2-3
  2. 2. Russ Unger | @russu | GE Capital Americas Source: Money Ball
  3. 3. RussUnger | @russu|GECapitalAmericas you’ll EVERY NEW MANAGER, EVER: Russ Unger | @russu | GE Capital Americas Where’s the Manual? (Almost)
  4. 4. Russ Unger | @russu | GE Capital Americas Source: Money Ball
  5. 5. RussUnger | @russu|GECapitalAmericas
  6. 6. Russ Unger | @russu | GE Capital Americas Source: Money Ball
  7. 7. Russ Unger | @russu | GE Capital Americas Thereare nogrown-ups.We suspect thiswhenweare younger,but canconfirmit onlyoncewearetheoneswriting booksandattendingparent-teacher conferences. Everyoneis winging it,somejust do it moreconfidently. “ Pamela Druckerman Source: NY Times: http://www.nytimes.com/2014/03/01/opinion/sunday/what-you-learn-in-your-40s.html
  8. 8. Russ Unger | @russu | GE Capital Americas Thereare nomanagers.Wesuspect this whenwe are younger,but canconfirmit onlyoncewearetheoneswriting reviews,SOWs,slidedecksandattendingleadership retreats. Everyoneis winging it,somejust do it moreconfidently.Everyoneiswingingit,somejust do it moreconfidently. Source: NY Times: http://www.nytimes.com/2014/03/01/opinion/sunday/what-you-learn-in-your-40s.html “ Pamela Druckerman
  9. 9. RussUnger | @russu|GECapitalAmericas THE TEAM CHARTER
  10. 10. Russ Unger | @russu | GE Capital Americas What is a Team Charter? Aunifying planthat a team agreestoasitsrulesof engagementandgoals andobjectives. “
  11. 11. Russ Unger | @russu | GE Capital Americas OUR UX TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. I can see a part of me in you. A little something special that comes shining through. I hear it in your laughter, And I feel it when you cry, I will be right there for you, Until the day I die. You can count on me. No matter what you do. You can count on me. No matter where you go. You can count on me. TEAM PURPOSE COMMITMENTS TEAM FOCUS •User Research •Interaction Design •Information Architecture •Information Design •Prototyping •Usability Testing AREAS OF GROWTH You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. PERCEPTION OF TEAM You can count on me. No matter what you do. You can count on me. No matter where you go. I'm standing by your side. I'll be right behind. No one loves you more than I do, Put your hand in mine. Image Source © Time Inc. It’s Like a Persona. For Your Team.
  12. 12. Russ Unger | @russu | GE Capital Americas Team Purpose • Whatdoesthis teamdo? • Whatarewegoodat? • Whatshouldwebeknownfor? The UX team works with our customers to create useful and usable designs that meets the needs of our users and serves the business goals and objectives. We understand our users--their needs, behaviors and motivations and provide insight into how they use the products that we design. OUR UX TEAM
  13. 13. Russ Unger | @russu | GE Capital Americas Team Commitment to Each Other • HowDoWeWanttoWork Together? • WhatAreOurExpectationsof EachOther? The UX team works with our customers to create useful and usable designs that meets the needs of our users and serves the business goals and objectives. We understand our users--their needs, behaviors and motivations and provide insight into how they use the products that we design. We work with each other to share our knowledge and grow and strengthen the team in all aspects of UX, and beyond. We acknowledge and respect our peers, their opinions, and the value of their work and will be critical of work product, but not the person doing the work. OUR UX TEAM
  14. 14. Russ Unger | @russu | GE Capital Americas Focus Areas • WhataretheTypesof Work WeDo? • User Research • Interaction Design • Information Architecture • Information Design • Prototyping • Usability Testing WHAT WE DO
  15. 15. Russ Unger | @russu | GE Capital Americas Areas of Growth / Improvement • WhereDoWeNeed More Experience? • WhatistheRationale forthe Need? • HowWillWeKnowWhen We’veAchievedtheGrowth? Experience Mapping GROWTH AREA RATIONALE ACHIEVED BY •Gets everyone involved in identifying touchpoints •Visually describes what the user’s journey looks like •Tell stories and craft narratives from the user’s point of view •Orient teams around a shared understanding of the journey •Expand on scenarios, personas, and mental models •Engaging in 1-3 Experience Mapping activities this year •Proving value through the activities by stakeholder approvals
  16. 16. Russ Unger | @russu | GE Capital Americas Perception of the Team by Others • HowDoWeWantOthersto ViewOurTeam? • HowDoWeBuildthis Perception? • HowDoWeKnowWe’re There? Experts About Our Users PERCEPTION HOW TO CREATE ACHIEVED BY •Increase research activities •Identify opportunities to build usability testing awareness and activities •Including clients in the user- related activities to show them our process and expose them to users more frequently •Increase the amount of client collaboration that includes user discussions •Common theme/voice for UX team •Colleagues request our expertise in speaking to customers •Colleagues and customers recommend the UX Team’s expertise to our colleagues and customers
  17. 17. Russ Unger | @russu | GE Capital Americas Signatures • WeAllAgreetoAllofThis! AGREED UPON BY
  18. 18. Russ Unger | @russu | GE Capital Americas Benefits of A Team Charter • IdentifiesYourTeam’s Purpose • DefinestheTeamCommitmentto EachOther • ClearlyArticulatesAreasof Focus &Expertise • AcknowledgesAreasof Growth/Improvement • ExplainsHowtheTeamWants to bePerceived • ProvidesUnifiedAgreement UX ^
  19. 19. RussUnger | @russu|GECapitalAmericas CRITIQUE Image Source © Time Inc.
  20. 20. Russ Unger | @russu | GE Capital Americas New to Critique? Start Here. Aaron Irizarry & Adam Connor DiscussingDesign.com Source: SlideShare: http://www.slideshare.net/adamconnor/discussing-design-the-art-of-critique
  21. 21. Russ Unger | @russu | GE Capital Americas The Problem Me Howdo Imakecritiqueapart of our culture,asa formalizedprocess?
  22. 22. Russ Unger | @russu | GE Capital Americas Eachoneteachone. “ Kim Goodwin many
  23. 23. Russ Unger | @russu | GE Capital AmericasRuss Unger | @russu | GE Capital Americas Critique Buddies WTF are ?
  24. 24. Russ Unger | @russu | GE Capital Americas The Setup L BBB L BBB M • Select“CritiqueLeads” • Manager assignsCritique Leads • SelectTeamsof 3-4 Buddies • Manager &LeadsAssign
  25. 25. Russ Unger | @russu | GE Capital Americas How It Works • Weekly30minutemeetingswithCritique Leads& Buddies • Adhocmeetingsasneeded andas available • Canonlyskip1week in a row • Critiquecanworkboth ways • Weekly30minuteCritiqueLeads& Manager • Reviewthecritiques • Critique&tweakthe process B B B L B B B L B B B L
  26. 26. Russ Unger | @russu | GE Capital Americas Buddy Meetings • Startsveryinformally • Gettoknoweachother • Reviewof what’sbeing worked on,etc. • DrivenbytheCritiqueLead
  27. 27. Russ Unger | @russu | GE Capital Americas Buddy Meetings • Shiftsto (slightly)formal • Agendas,morestructured pitch/presentation • LedbytheCritiqueBuddy
  28. 28. Russ Unger | @russu | GE Capital Americas Leader Meetings • Reportsonprogress of the team • Creates&updates“Critique Manual / Guide”forteam • ModifiestheCritique Buddyprogram baseduponlearning • SelectsnextCritique Leads (Quarterly)
  29. 29. Russ Unger | @russu | GE Capital AmericasRuss Unger | @russu | GE Capital Americas That’s It! Image Source © Time Inc.
  30. 30. Russ Unger | @russu | GE Capital Americas Benefits • Freesyour timeasprimaryreviewerof all design • Identifiesleadersand leadershipinyour team • Uncoversgrowthand training /learning needs • Strengthens critiqueabilitiesacrosstheteam • Increasesdistributedteam communication&interaction • Improvesfacilitation& presentationskills • Improvesdesignacross the team
  31. 31. RussUnger | @russu|GECapitalAmericas MASTERING TIME
  32. 32. Russ Unger | @russu | GE Capital Americas Slow. The. F. Down.
  33. 33. Russ Unger | @russu | GE Capital Americas Work Hard. Play Hard. Bull Crap. Source: http://gsh.tumblr.com/post/60206622542/everyone-plays-harder-i-dont-want-to-play
  34. 34. Russ Unger | @russu | GE Capital Americas We Don’t Need Another Hero
  35. 35. Russ Unger | @russu | GE Capital Americas Lighten Up
  36. 36. Russ Unger | @russu | GE Capital AmericasSource: https://signalvnoise.com/posts/3124-give-it-five-minutes Give It 5 Minutes
  37. 37. Russ Unger | @russu | GE Capital Americas 5 Years Whenyoufindyourself stressed,ask yourself onequestion: Willthis matterfiveyears fromnow? If yes,then do somethingaboutthe situation. If no,then let it go. “ Catherine Pulsifer
  38. 38. RussUnger | @russu|GECapitalAmericas SO WHAT?
  39. 39. Russ Unger | @russu | GE Capital Americas • TeamCharter • Facilitation • Collaboration • Critique • TimeisWorthYourTime My 5 Key Take Aways Non-Technical Skills!
  40. 40. Russ Unger | @russu | GE Capital Americas Source: Money Ball
  41. 41. Russ Unger | @russu | GE Capital Americas • TeamCharter • Facilitation • Collaboration • Critique • TimeisWorthYourTime My 5 Key Take Aways Non-Technical Skills! • Bonus#1:LeadershipisMoreAboutYourTeamthanAboutYou • Bonus#2:Keeponwinging it.Confidently.
  42. 42. Russ Unger | @russu | GE Capital Americas Thank You!

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