Samantha Starmer - @samanthastarmer
Russ Unger - @russu
| Razorfish
| GE Capital Americas
An IA Summit Virtual Webinar
Grea...
• Brainstorming Ideas
• Writing Proposals
Virtual Seminar
Today’s Agenda
Brainstorming
Your Big Idea
• Provides the foundational grounding for your presentation
• Establishes the framework and criteria for later winnowing o...
• Inspirational
• Practical
• Controversial
Types of Big Ideas
• Ideas sound different on paper or
shared with someone else than in
the quiet of your own head
• Helps determine which id...
Think About...
“Jeffrey Zeldman, An Event Apart
A genuine idea. A fresh take on a serious problem,
especially if that prob...
Know your audience; make the material relevant to the people you
are presenting to, even if you have given the presentatio...
Your Turn!
Quantity vs. Quality
• 3 minutes: Things you want to talk about
• 3 minutes: Things you are an expert at
• 3 mi...
Brainstorming
Q&A
Up Next: How to Write Your Proposal
• Writing Your Title
• Writing Your Abstract
How to Write
Your Proposal
The Composition of a Proposal
The Parts That Make it Whole Are:
• The Title
• Get ‘em Engaged and Interested
• The Write-U...
The Composition of a Proposal
The Parts That Make it Whole Are:
• The Title
• Get ‘em Engaged and Interested
• The Write-U...
The Title
Evolution of the Title of Your Presentation
• First: What Do You Think Your Talk Will Be About? What’s the
Idea?...
The Title
What Makes a Good Title?
• Interesting: Is Your Title Good Enough to Make Someone Want
to Read the Entire Abstra...
My Title
I'm a Good Designer and Suddenly I'm Leading People.
Now What?
• Evokes Interest; Frightening Position, Possibly ...
“
The Title
Hugh Forrest, SXSW
A good title will spark my interest as a reviewer and make me want
to read the entire abstr...
The Title
“Jeffrey Zeldman, An Event Apart
A clear title tells you that you actually have a well-structured
presentation i...
“
The Title
Andy Budd, UX London, dConstruct
I really hate titles that are clever but leave you having no idea what
the se...
My (Updated) Title
Things I’ve Learned (and Am Still Learning!)
from Managing UX Designers
• Evokes Interest; What Has He ...
My (Updated) Title
Things I’ve Learned (and Am Still Learning!)
from Managing (UX Designers)
I will probably change this a...
The Write-up
Evolution of the Write-up
• First: Write Hard & Fast; Get Ideas Out
• Put It Down: Walk Away; Come Back Later...
The Write-up: Structure
The Three “Tell ‘em”s
• Tell ‘em What You’re Going to
Tell Them
• Tell ‘em
• Tell ‘em What You Tol...
The Write-up: Structure
The Three “Tell ‘em”s
• Tell ‘em What You’re Going to
Tell Them
• Tell ‘em
• Tell ‘em What You Tol...
The Write-up: Structure
Simple Structure
• Tell Them What You’re Going to Tell Them
• Be clear, concise, brief, and provid...
“
The Write-up
Russ Unger, Hi-I’m Right Here!
I think a lot of people get shot down because they write in the
[conference ...
The Write-up
Evolution of the Write-up
• First: Write Hard & Fast; Get Ideas Out
• Put It Down: Walk Away; Come Back Later...
The Write-up
My First Draft
Finding top talent in the UX field has been a challenge for quite some time now. It doesn't he...
The Write-up
Evolution of the Write-up
• First: Write Hard & Fast; Get Ideas Out
• Put It Down: Walk Away; Come Back Later...
The Write-up
My Second Draft
I've had the opportunity to lead and manage teams multiple times in my career, and while I ma...
The Write-up
Evolution of the Write-up
• First: Write Hard & Fast; Get Ideas Out
• Put It Down: Walk Away; Come Back Later...
The Write-up
I Have Some Pretty Great, Honest Friends
Seriously Great Friends
The Write-up
My Third, Mostly-Final Draft
Most of my career has been an exercise in “trial by fire.” This process worked w...
The Write-up
Evolution of the Write-up
• First: Write Hard & Fast; Get Ideas Out
• Put It Down: Walk Away; Come Back Later...
The Write-up
Things I’ve Learned (and Am Still Learning!)
from Managing (UX Designers)
Most of my career has been an exerc...
“
The Write-up
Hugh Forrest, SXSW
As detailed a plan as possible on what the presentation will be.
Don’t assume that the p...
“
The Write-up
Barak Danin, UX Israel
The value that someone would get from attending the talk. Quite
directly: In what wa...
“
The Write-up
Clark Sell, That Conference
A couple of well-thought concise paragraphs. I don’t want a book,
but rather so...
“
The Write-up
Andy Budd, UX London, dConstruct
You need to paint a picture in the mind of the audience, allowing
them to ...
The Write-up
Things I’ve Learned (and Am Still Learning!)
from Managing (UX Designers)
I've worked for a lot idiot manager...
Proposal Q&A
Up Next: The End
• Additional Materials
• Thank You
Frequently Asked
Questions
The blind reviewers feed back on and score the proposals, and recommend
the best ones to be considered for the program. Th...
Every session will be peer-reviewed. This first step is an anonymous, or ‘blind’
review. Reviewers will focus on the conte...
Sessions are either 20 or 45 min long. An interactive session is just letting us
know that you would like to do more than ...
Workshops are not peer-reviewed. The workshop program is put together
by the curation team and conference chairs, and will...
Yes absolutely, but it isn’t like the lottery (more chances to win).
Can I submit more than once?
Frequently Asked Questio...
On average we receive 400+ submissions and will only have 60 slots to fill. Its
a hard decision every year.
How many submi...
A ticket to the event for one speaker and a volunteer discount for any other
speakers in the same session. This is a commu...
We care about our theme, this year we hope that we have cast a wide
enough net with it that you easily fit in your subject...
The flex track is an unconference that runs during the 3 days of the Summit.
If your talk doesn’t get in, you can still sh...
If you have a topic and decide you won’t be submitting a talk this year (or
even if you are) consider submitting a poster ...
This year, we have extended the submission form, to help you structure your
submission. Apart from a comprehensive summary...
We know, it’s not pretty. We are using a dedicated system, as we need
specific functionality to manage the peer review pro...
Additional Materials
Additional Materials
Big Thanks!
Our Sponsors
Transcription services provided by:
Thank YOU! Samantha Starmer - @samanthastarmer
Russ Unger - @russu
| Razorfish
| GE Capital Americas
November 15, 2013
35% ...
Great Talks Start with Great Proposals: An IA Summit Virtual Webinar
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Great Talks Start with Great Proposals: An IA Summit Virtual Webinar

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The IA Summit and User Interface Engineering (UIE) are teaming up to present a free webinar about creating great presentation proposals.


Learn how to organize proposals in the way the most successful conference creators like to see. Our experts will discuss how to generate presentation ideas, choose a topic, and write a compelling abstract. They’ll also have tips specific to submitting a session proposal for the 2014 IA Summit.
First-hand insight from experienced speakers

UIE’s Adam Churchill will be our webinar host. He’ll be joined by two people with deep experience in both public speaking and organizing events:


Samantha Starmer

Samantha Starmer is Vice President of Customer Experience for Razorfish’s national Commerce and Content practice. Prior to Razorfish, Samantha was Director of Customer Experience at REI, a leading national outdoor retail co-op.


Samantha has led both workshops and presentations at the IA Summit, including full-day workshops on design for cross-channel experiences in 2011 and 2012. She is the coauthor of the forthcoming “Speaker Camp.”


Russ Unger

Russ is the Experience Design Director for GE Capital Americas. He’s also the coauthor of “A Project Guide to UX Design”, “Designing the Conversation”, and the upcoming “Speaker Camp”.

Russ’s name has been on a great many IA Summit programs, including the popular career workshop he has led for the last several years.


Presented by User Interface Engineering


User Interface Engineering is a leading research, training, and consulting firm specializing in web site and product usability. With in-depth research findings based on user observation, UIE empowers development teams to create usable web sites that increase customer satisfaction and loyalty. UIE was founded 25 years ago by Jared M. Spool and has developed into the largest organization of its kind in the world.

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Great Talks Start with Great Proposals: An IA Summit Virtual Webinar

  1. 1. Samantha Starmer - @samanthastarmer Russ Unger - @russu | Razorfish | GE Capital Americas An IA Summit Virtual Webinar Great Talks Start with Great Proposals Brought to you courtesy of:
  2. 2. • Brainstorming Ideas • Writing Proposals Virtual Seminar Today’s Agenda
  3. 3. Brainstorming Your Big Idea
  4. 4. • Provides the foundational grounding for your presentation • Establishes the framework and criteria for later winnowing of examples or sub-points. • Ensures you focus on the key learning or value you want the audience to get out of your talk • Helps position your presentation within the larger eventcontext Why you need a Big Idea™
  5. 5. • Inspirational • Practical • Controversial Types of Big Ideas
  6. 6. • Ideas sound different on paper or shared with someone else than in the quiet of your own head • Helps determine which ideas have the most traction • Spark new ways of thinking that can drive even better ideas Brainstorming Your Big Idea
  7. 7. Think About... “Jeffrey Zeldman, An Event Apart A genuine idea. A fresh take on a serious problem, especially if that problem is currently vexing some of the best minds in the business.
  8. 8. Know your audience; make the material relevant to the people you are presenting to, even if you have given the presentation before. • Match language from the conference or event • Adapt level of depth to expected level of audience • Scope your idea to your time limit Idea: Check. But Wait--You’re Not Done Yet
  9. 9. Your Turn! Quantity vs. Quality • 3 minutes: Things you want to talk about • 3 minutes: Things you are an expert at • 3 minutes: Things you want someone else to talk about
  10. 10. Brainstorming Q&A Up Next: How to Write Your Proposal • Writing Your Title • Writing Your Abstract
  11. 11. How to Write Your Proposal
  12. 12. The Composition of a Proposal The Parts That Make it Whole Are: • The Title • Get ‘em Engaged and Interested • The Write-Up • Tell ‘em What You’re Going to Tell ‘em • Support It with Your Story
  13. 13. The Composition of a Proposal The Parts That Make it Whole Are: • The Title • Get ‘em Engaged and Interested • The Write-Up • Tell ‘em What You’re Going to Tell ‘em • Support It with Your Story • Your Bio • Tell ‘em Why You’re the One to Tell ‘em
  14. 14. The Title Evolution of the Title of Your Presentation • First: What Do You Think Your Talk Will Be About? What’s the Idea? • Last: When You Have a Write-Up, Revisit the Title • Final: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It
  15. 15. The Title What Makes a Good Title? • Interesting: Is Your Title Good Enough to Make Someone Want to Read the Entire Abstract? • Targeted: Does Your Title Let People Know Who the Content is For? • Clear: Does Your Title Clearly Articulate the Content of Your Talk?
  16. 16. My Title I'm a Good Designer and Suddenly I'm Leading People. Now What? • Evokes Interest; Frightening Position, Possibly Not Uncommon? • Audience is Targeted; Designers Who Are Now Managers/ Leaders with Little Direction? • Not Very Clear; Could Cover a Wide Variety of Topics?
  17. 17. “ The Title Hugh Forrest, SXSW A good title will spark my interest as a reviewer and make me want to read the entire abstract.
  18. 18. The Title “Jeffrey Zeldman, An Event Apart A clear title tells you that you actually have a well-structured presentation in mind--a presentation that makes a real and important point (or two).
  19. 19. “ The Title Andy Budd, UX London, dConstruct I really hate titles that are clever but leave you having no idea what the session is actually going to be about.
  20. 20. My (Updated) Title Things I’ve Learned (and Am Still Learning!) from Managing UX Designers • Evokes Interest; What Has He Learned? • Audience is Targeted; Presentation Should Help Someone Managing UX Designers • Very Clear; Tells You What the Presentation is About and What You Can Expect to Learn
  21. 21. My (Updated) Title Things I’ve Learned (and Am Still Learning!) from Managing (UX Designers) I will probably change this at least one more time. At least. See what I did there?
  22. 22. The Write-up Evolution of the Write-up • First: Write Hard & Fast; Get Ideas Out • Put It Down: Walk Away; Come Back Later • Revise: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It; Some Conferences Require More or Less Than You’ve Written
  23. 23. The Write-up: Structure The Three “Tell ‘em”s • Tell ‘em What You’re Going to Tell Them • Tell ‘em • Tell ‘em What You Told Them
  24. 24. The Write-up: Structure The Three “Tell ‘em”s • Tell ‘em What You’re Going to Tell Them • Tell ‘em • Tell ‘em What You Told Them
  25. 25. The Write-up: Structure Simple Structure • Tell Them What You’re Going to Tell Them • Be clear, concise, brief, and provide details • Do this in a small-to-medium-sized paragraph • Tell Them Why You’re Telling Them • What’s your take on this? What is the story that got you to this point? Your rationale? • Do this in a small-to-medium-sized paragraph
  26. 26. “ The Write-up Russ Unger, Hi-I’m Right Here! I think a lot of people get shot down because they write in the [conference submission] form.
  27. 27. The Write-up Evolution of the Write-up • First: Write Hard & Fast; Get Ideas Out • Put It Down: Walk Away; Come Back Later • Revise: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It; Some Conferences Require More or Less Than You’ve Written
  28. 28. The Write-up My First Draft Finding top talent in the UX field has been a challenge for quite some time now. It doesn't help matters when we hear that there are several times more jobs than there are UXers to fill the roles, which ultimately puts the power into the hands of people looking for jobs, and they can now afford to be choosy about who and where the work. This means that there is less tolerance for hiring a UXer to be the UX bandaid and then have them report into marketing or some other. Sooner or later, someone is going to need to lead and manage the UX talent pool, and that someone will need to be someone who has been in the trenches themselves. Through the course of my career, I've had the opportunity to lead and manage teams, and I've not always been the best at it. I'm still learning, and I'll be the first to admit that. In many cases, my experience has been like most of my career: trial by fire. The good news is that I've been doing what I think you're supposed to do: get better through iteration, research, and adjustment. Much of what I've learned applies to managing UX Designers, but also applies to managing just about anyone, and I'll be sharing those with you. F+
  29. 29. The Write-up Evolution of the Write-up • First: Write Hard & Fast; Get Ideas Out • Put It Down: Walk Away; Come Back Later • Revise: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It; Some Conferences Require More or Less Than You’ve Written
  30. 30. The Write-up My Second Draft I've had the opportunity to lead and manage teams multiple times in my career, and while I may not have always been the best a it, I have picked up and learned a few things along way that I try to put into practice today. Many of these lessons haven't been easy to learn, and sometimes they weren't that easy to endure, however, they've all helped me become much better at what I do, and they allow me to have empathy for those people who either report to me or manage me in one way or another. If you're interested in learning from some of the hard lessons I've learned, or in just laughing along at my folly, I'll have plenty of material to provide you with that opportunity. Most of my career has been an exercise in trial-by-fire. This process may work well when you're a designer and you're trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on, but with leadership, the option to go back to the drawing board isn't quite as readily available--nor as painless to your pride, and potentially your pocketbook. I'm going to share some of things I've learned in my efforts to become a better manager of designers, and in the world of business in general.C+
  31. 31. The Write-up Evolution of the Write-up • First: Write Hard & Fast; Get Ideas Out • Put It Down: Walk Away; Come Back Later • Revise: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It; Some Conferences Require More or Less Than You’ve Written
  32. 32. The Write-up I Have Some Pretty Great, Honest Friends
  33. 33. Seriously Great Friends
  34. 34. The Write-up My Third, Mostly-Final Draft Most of my career has been an exercise in “trial by fire.” This process worked well when I was a designer and was trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on. In leadership positions, the option to go back to the drawing board or to iterate hasn't   always been readily available--nor as painless to my pride and potentially my pocketbook. Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one,  or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another. If you’re interested in learning from some of the hard lessons I’ve learned, or in just laughing at my folly, I’ll have plenty of material to provide you with either opportunity. B+
  35. 35. The Write-up Evolution of the Write-up • First: Write Hard & Fast; Get Ideas Out • Put It Down: Walk Away; Come Back Later • Revise: Review It with Friends, Peers, Conference Organizers • FinalFinal_v2: You May Change It Again (and Again), After You’ve Presented It; Some Conferences Require More or Less Than You’ve Written
  36. 36. The Write-up Things I’ve Learned (and Am Still Learning!) from Managing (UX Designers) Most of my career has been an exercise in “trial by fire.” This process worked well when I was a designer and was trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on. In leadership positions, the option to go back to the drawing board or to iterate hasn't  always been readily available--nor as painless to my pride and potentially my pocketbook. Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one,  or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another. If you’re interested in learning from some of the hard lessons I’ve learned, or in just laughing at my folly, there will be plenty of material to provide you with either opportunity. This is where I’m telling them what I’m going to tell them about, and who should come to the presentation. This is where I’m supporting the presentation with the reasons why this talk makes sense, coming from me. This is a little bit of wit.
  37. 37. “ The Write-up Hugh Forrest, SXSW As detailed a plan as possible on what the presentation will be. Don’t assume that the person reviewing the proposal understands what you are talking about if you only explain it in one sentence.
  38. 38. “ The Write-up Barak Danin, UX Israel The value that someone would get from attending the talk. Quite directly: In what way would someone be more knowledgeable and / or what new tools or skills would a person have after this presentation?
  39. 39. “ The Write-up Clark Sell, That Conference A couple of well-thought concise paragraphs. I don’t want a book, but rather something that will draw the attendee to come and interact with you.
  40. 40. “ The Write-up Andy Budd, UX London, dConstruct You need to paint a picture in the mind of the audience, allowing them to imagine what the talk is going to be about, why they should care, and what they’re going to get out of the experience. “ There are no hard and fast rules.
  41. 41. The Write-up Things I’ve Learned (and Am Still Learning!) from Managing (UX Designers) I've worked for a lot idiot managers in my career. And then, one day, after I had become a manager, it dawned on me: I am now the idiot! Most of my career has been an exercise in “trial by fire.” This process worked well when I was a designer and was trying to master the art of the task flow, site map, wireframe, prototype, personas, and so on. In leadership positions, the option to go back to the drawing board or to iterate hasn't  always been readily available--nor as painless to my pride and potentially my pocketbook. Many of these lessons haven’t been easy for me to learn. It’s been tough to simultaneously remove obstacles without becoming one,  or learning how to say “no” (and the flavors of yes and no!) when I've also wanted people to be satisfied with me and the work I'm doing. However, these lessons have all helped me become better at managing to some degree, while instilling a strong sense of empathy for those people who either report to me, or bless their souls, manage me in one way or another. If you’re interested in learning from some of the hard lessons I’ve learned, or in just laughing at my folly, there will be plenty of material to provide you with either opportunity. This is where I’m telling them what I’m going to tell them about, and who should come to the presentation. This is where I’m supporting the presentation with the reasons why this talk makes sense, coming from me. This is a little bit of wit. Got feedback; made another change
  42. 42. Proposal Q&A Up Next: The End • Additional Materials • Thank You
  43. 43. Frequently Asked Questions
  44. 44. The blind reviewers feed back on and score the proposals, and recommend the best ones to be considered for the program. This list will then be reviewed by the curation team and the conference chairs. We will have three themed tracks at the conference, each curated by two people. The curators will take your identity into account. We are keen to strike a balance on all levels, and e.g. make sure we have a mix of first-time speakers and old- timers, talks from ‘innies’ as well as freelancers or agency folks, speakers from different countries and continents, etc. So, when making the final call on which sessions to put into their track, the curators will take all of these factors into account. What’s the curation process? Frequently Asked Questions
  45. 45. Every session will be peer-reviewed. This first step is an anonymous, or ‘blind’ review. Reviewers will focus on the content of your submission, rather than on who you are. This keeps it fair: no rockstar, colleague or friendship bonus. When writing your submission, please make sure you don’t give clues about your identity. What’s a blind review? Frequently Asked Questions
  46. 46. Sessions are either 20 or 45 min long. An interactive session is just letting us know that you would like to do more than talk. Leading a short form workshop or a special event or discussion in your time slot. We are also open to longer sessions but may request you are not located in the main conference rooms, but instead in another space in the hotel. What is meant by “interactive session”? Frequently Asked Questions
  47. 47. Workshops are not peer-reviewed. The workshop program is put together by the curation team and conference chairs, and will include workshops chosen from the submissions as well as invited workshops. How are workshops reviewed? Frequently Asked Questions
  48. 48. Yes absolutely, but it isn’t like the lottery (more chances to win). Can I submit more than once? Frequently Asked Questions
  49. 49. On average we receive 400+ submissions and will only have 60 slots to fill. Its a hard decision every year. How many submissions will you get? How many get in? Frequently Asked Questions
  50. 50. A ticket to the event for one speaker and a volunteer discount for any other speakers in the same session. This is a community run volunteer conference, as such we limit the number of free tickets we give out. Speakers also are expected to cover their own travel expenses. What do speakers get if they get in? Frequently Asked Questions
  51. 51. We care about our theme, this year we hope that we have cast a wide enough net with it that you easily fit in your subject. The curation team will take their own view on the content while considering the theme and having an ongoing conversation with the chair committee as well. How closely is the theme used when choosing submissions? Frequently Asked Questions
  52. 52. The flex track is an unconference that runs during the 3 days of the Summit. If your talk doesn’t get in, you can still show up, sign up for a slot and give the talk to whomever shows up. Its a really cool experience to consider. What is the flex track? Frequently Asked Questions
  53. 53. If you have a topic and decide you won’t be submitting a talk this year (or even if you are) consider submitting a poster for our annual poster night. Think high school science fair, but with alcohol. You will get a space to hang your poster as well as a captive audience of people getting buzzed while talking about nerdy stuff, what’s cooler than that? What is Poster Night? Frequently Asked Questions
  54. 54. This year, we have extended the submission form, to help you structure your submission. Apart from a comprehensive summary, we would like you to tell us what attendees will take away from your session, and why you are the best person to present this topic. Do you have unique hands-on experience or case studies to share? Is your perspective on the topic unique? Tell us what grounds your insights. What is the format of the submission? Frequently Asked Questions
  55. 55. We know, it’s not pretty. We are using a dedicated system, as we need specific functionality to manage the peer review process. Thus, a more flexible tool such as Wufoo or Google Forms was sadly not an option. Why is the submission form so ugly? Frequently Asked Questions
  56. 56. Additional Materials
  57. 57. Additional Materials
  58. 58. Big Thanks!
  59. 59. Our Sponsors Transcription services provided by:
  60. 60. Thank YOU! Samantha Starmer - @samanthastarmer Russ Unger - @russu | Razorfish | GE Capital Americas November 15, 2013 35% off at peachpit.com/speakercamp with code: SPEAKERCAMP

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