How To Research with a Team That's New to Research (WebVisions Portland)

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For design teams that lack experience, user research can be fairly intimidating, if not a big, scary thing to tackle. How can you get a team out of the office and out into the field with your …

For design teams that lack experience, user research can be fairly intimidating, if not a big, scary thing to tackle. How can you get a team out of the office and out into the field with your customers when time and resources are constrained?

Learn how to build a foundation that allows inexperienced researchers to listen to--and learn from--your customers by taking advantage of existing skillsets, applying some simple techniques, and using basic UX knowledge. You can empower an inexperienced team to gain the confidence needed to conduct valuable research, as well as build on a core foundation for performing research. And you can do this right now.

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  • 1. Russ Unger | @russu GE CapitalResearchingWITH A TEAMResearchTHAT’S NEW TOImage Source © Time Inc.
  • 2. PopularResearchMethodsSurveys / QuestionnairesInterviewsUsability TestingContextual InquiryCard SortingFocus GroupsWorkshops
  • 3. &Talking ListeningImage Source © Time Inc.
  • 4. &Talking ListeningImage Source © Time Inc.
  • 5. In Order to Listen, We Have to...QUESTIONSASKPEOPLE
  • 6. TypesofQuestionsImage Source © Time Inc.
  • 7. Closed Questions• Short answers• Very little info• More work for you• Not all bad; canlead to openquestions!Do you like cheese?Image Source © Time Inc.
  • 8. OpenQuestions• Longer answers• Leads to detailedanswers• The potential forall kinds of info youmay not have knownWhy do you like cheese?Image Source © Time Inc.
  • 9. BonusRound!
  • 10. ContinuationQuestions...• Let you probe formore details• Let you reboundfrom closed questions• And...?What do you like about the texture of cheese?Image Source © Time Inc.
  • 11. But don’t go too far...
  • 12. GoodResearchQuestionsImage Source © Time Inc.
  • 13. GoodResearchQuestions...• Are explicit to the person’s experience• Don’t guide someone toward an answer• Avoid yes/no and true/false• Aim for a conversation but not aspecific answer in the truest sense• Let you shut up and listen
  • 14. Let’sDoThis.Image Source © Time Inc.
  • 15. Interviewing
  • 16. Usability Testing
  • 17. BonusBonus:Bodies
  • 18. GetComfortableWithYourBodiesHands on Hips Negative ArmsHands on Head
  • 19. GetComfortableWithYourBodiesLeaning Forward Positive ArmsThumbs Tucked
  • 20. GetComfortableWithYourBodies•Take Out a Pen•Hold the ends with:• Left Thumb & Fore Finger• Right Thumb & Fore Finger•Hold at Chest Level•Roar
  • 21. GetComfortableWithYourBodies•Take Out a Pen•Hold the ends with:• Left Thumb & Fore Finger• Right Thumb & Fore Finger•Hold at Chest Level•RoarT-Rex
  • 22. GetComfortableWithYourBodies...and don’t forget to smile...Especially when you’re on the phone!
  • 23. SoWhat?
  • 24. ThingstoRemember• Aim for questions without built-inanswers; conversation is key!• Leave room for lengthy answers• Respect silence• Practice before putting into practice• Practice again
  • 25. Practice Practice Practice
  • 26. THANKYOU!Russ Unger | @russuGE CapitalImage Source © Time Inc.