How to Research with a Team That's New to Research

Researching WITH A TEAM THAT’S NEW TO ResearchRuss Unger | @russu Image Source © Time Inc. GE Capital

Surveys / Questionnaires Interviews Card Sorting WorkshopsPopular Research Methods Focus Groups Contextual Inquiry Usability Testing

&Talking Image Source © Time Inc. Listening

ASK PEOPLEQUESTIONSIn Order to Listen, We Have to...

Types of Questions Image Source © Time Inc.

Do you like cheese? Closed Questions • Short answers • Very little info • More work for you • Not all bad; can lead to open questions!Image Source © Time Inc.

Why do you like cheese?Open Questions• Long answers• Leads to detailedanswers• The potential forall kinds of info youmay not have known Image Source © Time Inc.

Bonus Round!

What do you like about the texture of cheese? Continuation Questions... • Let you probe for more details • Let you rebound from closed questions • And...? Image Source © Time Inc.

But don’t go too far...

Good Research Questions Image Source © Time Inc.

Good Research Questions...• Are explicit to the person’s experience• Don’t guide someone toward an answer• Avoid yes/no and true/false• Aim for a conversation but not aspecific answer in the truest sense• Let you shut up and listen

Let’s Do This. Image Source © Time Inc.

Interviewing

Usability Testing

Some Other Things

Get Comfortable With Your Bodies Hands on Hips Hands on Head Negative Arms

Get Comfortable With Your Bodies Thumbs Tucked Leaning Forward Positive Arms

Get Comfortable With Your Bodies ...and don’t forget to smile... Especially when you’re on the phone!

So What?

Things to Remember• Aim for questions without built-inanswers; conversation is key!• Leave room for lengthy answers• Respect silence• Practice before putting into practice• Practice again

Practice Practice Practice

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How to Research with a Team That's New to Research

by Russ Unger on Jan 24, 2013

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