How to Research with a Team That's New to Research

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How to Research with a Team That's New to Research

  1. Researching WITH A TEAM THAT’S NEW TO ResearchRuss Unger | @russu Image Source © Time Inc. GE Capital
  2. Surveys / Questionnaires Interviews Card Sorting WorkshopsPopular Research Methods Focus Groups Contextual Inquiry Usability Testing
  3. &Talking Image Source © Time Inc. Listening
  4. &Talking Image Source © Time Inc. Listening
  5. ASK PEOPLEQUESTIONSIn Order to Listen, We Have to...
  6. Types of Questions Image Source © Time Inc.
  7. Do you like cheese? Closed Questions • Short answers • Very little info • More work for you • Not all bad; can lead to open questions!Image Source © Time Inc.
  8. Why do you like cheese?Open Questions• Long answers• Leads to detailedanswers• The potential forall kinds of info youmay not have known Image Source © Time Inc.
  9. Bonus Round!
  10. What do you like about the texture of cheese? Continuation Questions... • Let you probe for more details • Let you rebound from closed questions • And...? Image Source © Time Inc.
  11. But don’t go too far...
  12. Good Research Questions Image Source © Time Inc.
  13. Good Research Questions...• Are explicit to the person’s experience• Don’t guide someone toward an answer• Avoid yes/no and true/false• Aim for a conversation but not aspecific answer in the truest sense• Let you shut up and listen
  14. Let’s Do This. Image Source © Time Inc.
  15. Interviewing
  16. Usability Testing
  17. Some Other Things
  18. Get Comfortable With Your Bodies Hands on Hips Hands on Head Negative Arms
  19. Get Comfortable With Your Bodies Thumbs Tucked Leaning Forward Positive Arms
  20. Get Comfortable With Your Bodies ...and don’t forget to smile... Especially when you’re on the phone!
  21. So What?
  22. Things to Remember• Aim for questions without built-inanswers; conversation is key!• Leave room for lengthy answers• Respect silence• Practice before putting into practice• Practice again
  23. Practice Practice Practice
  24. THANK YOU! Russ Unger | @russu GE Capital Image Source © Time Inc.

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