Heuristic Analysis  for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
What is Heuristic Analysis? ?
WTF are “Best Practices”? “… shit that worked in the past, and *may* or  *may not* work in the future” --Matthew Milan Ima...
What are Heuristics? Image source:  insystemicthinking.wordpress.com
Gimme Some Image source:  clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www...
Roll Your Own Image source:  natureworks-nj.net
Which Heuristics to Use? Image source:  ariselifeskills.wordpress.com
Why Use Heuristic Analysis? ?
How Do I Do It? Image source: unknown
Gather Image source:  www.sepiamutiny.com
Pick Your Heuristics Image source:  www.flickr.com/photos/carpeicthus
Identify Key Observations Children observing tadpoles, Aleksander Niwelinski
Make Recommendations
What About the Pitch Process? Image source:  nycgovparks.org
How To Do It Image source:  musicremedy.com
Get Participants Image source: gardenpartysoapworks.com
Identify the key “attack” areas Image source: freewebs.com
Let’s Do One!
Your Role Image source:  icanhascheezburger.com/
Scenario Image source:  www.bharatentrepreneurs.com/
Review Current State
Compare
Zappos
Apple
Etsy
Gap
Gap
Compile the Feedback…
Write It All Up… Image source:  jurylaw.typepad.com
Create the Document http://www.userglue.com/heuristic.zip
So What?
Questions? ?
Heuristic Analysis  for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
Upcoming SlideShare
Loading in...5
×

Heuristic Analysis for the Pitch Process

3,222

Published on

This “guerilla-style” approach for Heuristic Evaluation will help IAs engage work partners from other disciplines within the organization and learn to work with them to rapidly generate useful content for Sales and Account teams.

Published in: Design, Technology, Business
0 Comments
15 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,222
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
15
Embeds 0
No embeds

No notes for slide
  • Transcript of "Heuristic Analysis for the Pitch Process"

    1. 1. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
    2. 2. What is Heuristic Analysis? ?
    3. 3. WTF are “Best Practices”? “… shit that worked in the past, and *may* or *may not* work in the future” --Matthew Milan Image source: sybilia.wordpress.com
    4. 4. What are Heuristics? Image source: insystemicthinking.wordpress.com
    5. 5. Gimme Some Image source: clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html
    6. 6. Roll Your Own Image source: natureworks-nj.net
    7. 7. Which Heuristics to Use? Image source: ariselifeskills.wordpress.com
    8. 8. Why Use Heuristic Analysis? ?
    9. 9. How Do I Do It? Image source: unknown
    10. 10. Gather Image source: www.sepiamutiny.com
    11. 11. Pick Your Heuristics Image source: www.flickr.com/photos/carpeicthus
    12. 12. Identify Key Observations Children observing tadpoles, Aleksander Niwelinski
    13. 13. Make Recommendations
    14. 14. What About the Pitch Process? Image source: nycgovparks.org
    15. 15. How To Do It Image source: musicremedy.com
    16. 16. Get Participants Image source: gardenpartysoapworks.com
    17. 17. Identify the key “attack” areas Image source: freewebs.com
    18. 18. Let’s Do One!
    19. 19. Your Role Image source: icanhascheezburger.com/
    20. 20. Scenario Image source: www.bharatentrepreneurs.com/
    21. 21. Review Current State
    22. 22. Compare
    23. 23. Zappos
    24. 24. Apple
    25. 25. Etsy
    26. 26. Gap
    27. 27. Gap
    28. 28. Compile the Feedback…
    29. 29. Write It All Up… Image source: jurylaw.typepad.com
    30. 30. Create the Document http://www.userglue.com/heuristic.zip
    31. 31. So What?
    32. 32. Questions? ?
    33. 33. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb

    ×