Heuristic Analysis for the Pitch Process

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    Heuristic Analysis for the Pitch Process - Presentation Transcript

    1. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
    2. What is Heuristic Analysis? ?
    3. WTF are “Best Practices”? “… shit that worked in the past, and *may* or *may not* work in the future” --Matthew Milan Image source: sybilia.wordpress.com
    4. What are Heuristics? Image source: insystemicthinking.wordpress.com
    5. Gimme Some Image source: clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html
    6. Roll Your Own Image source: natureworks-nj.net
    7. Which Heuristics to Use? Image source: ariselifeskills.wordpress.com
    8. Why Use Heuristic Analysis? ?
    9. How Do I Do It? Image source: unknown
    10. Gather Image source: www.sepiamutiny.com
    11. Pick Your Heuristics Image source: www.flickr.com/photos/carpeicthus
    12. Identify Key Observations Children observing tadpoles, Aleksander Niwelinski
    13. Make Recommendations
    14. What About the Pitch Process? Image source: nycgovparks.org
    15. How To Do It Image source: musicremedy.com
    16. Get Participants Image source: gardenpartysoapworks.com
    17. Identify the key “attack” areas Image source: freewebs.com
    18. Let’s Do One!
    19. Your Role Image source: icanhascheezburger.com/
    20. Scenario Image source: www.bharatentrepreneurs.com/
    21. Review Current State
    22. Compare
    23. Zappos
    24. Apple
    25. Etsy
    26. Gap
    27. Gap
    28. Compile the Feedback…
    29. Write It All Up… Image source: jurylaw.typepad.com
    30. Create the Document http://www.userglue.com/heuristic.zip
    31. So What?
    32. Questions? ?
    33. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb

    + Russ UngerRuss Unger, 8 months ago

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