Heuristic Analysis for the Pitch Process

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This “guerilla-style” approach for Heuristic Evaluation will help IAs engage work partners from other disciplines within the organization and learn to work with them to rapidly generate useful content …

This “guerilla-style” approach for Heuristic Evaluation will help IAs engage work partners from other disciplines within the organization and learn to work with them to rapidly generate useful content for Sales and Account teams.

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  • 1. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb
  • 2. What is Heuristic Analysis? ?
  • 3. WTF are “Best Practices”? “… shit that worked in the past, and *may* or *may not* work in the future” --Matthew Milan Image source: sybilia.wordpress.com
  • 4. What are Heuristics? Image source: insystemicthinking.wordpress.com
  • 5. Gimme Some Image source: clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html
  • 6. Roll Your Own Image source: natureworks-nj.net
  • 7. Which Heuristics to Use? Image source: ariselifeskills.wordpress.com
  • 8. Why Use Heuristic Analysis? ?
  • 9. How Do I Do It? Image source: unknown
  • 10. Gather Image source: www.sepiamutiny.com
  • 11. Pick Your Heuristics Image source: www.flickr.com/photos/carpeicthus
  • 12. Identify Key Observations Children observing tadpoles, Aleksander Niwelinski
  • 13. Make Recommendations
  • 14. What About the Pitch Process? Image source: nycgovparks.org
  • 15. How To Do It Image source: musicremedy.com
  • 16. Get Participants Image source: gardenpartysoapworks.com
  • 17. Identify the key “attack” areas Image source: freewebs.com
  • 18. Let’s Do One!
  • 19. Your Role Image source: icanhascheezburger.com/
  • 20. Scenario Image source: www.bharatentrepreneurs.com/
  • 21. Review Current State
  • 22. Compare
  • 23. Zappos
  • 24. Apple
  • 25. Etsy
  • 26. Gap
  • 27. Gap
  • 28. Compile the Feedback…
  • 29. Write It All Up… Image source: jurylaw.typepad.com
  • 30. Create the Document http://www.userglue.com/heuristic.zip
  • 31. So What?
  • 32. Questions? ?
  • 33. Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb