Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb

What is Heuristic Analysis? ?

WTF are “Best Practices”? “… shit that worked in the past, and *may* or *may not* work in the future” --Matthew Milan Image source: sybilia.wordpress.com

What are Heuristics? Image source: insystemicthinking.wordpress.com

Gimme Some Image source: clarification.wordpress.com & www.asktog.com Jakob Nielsen’s 10 Usability Heuristics: http://www.useit.com/papers/heuristic/heuristic_list.html Bruce Tognazzini http://www.asktog.com/basics/firstPrinciples.html

Roll Your Own Image source: natureworks-nj.net

Which Heuristics to Use? Image source: ariselifeskills.wordpress.com

Why Use Heuristic Analysis? ?

How Do I Do It? Image source: unknown

Gather Image source: www.sepiamutiny.com

Pick Your Heuristics Image source: www.flickr.com/photos/carpeicthus

Identify Key Observations Children observing tadpoles, Aleksander Niwelinski

Make Recommendations

What About the Pitch Process? Image source: nycgovparks.org

How To Do It Image source: musicremedy.com

Get Participants Image source: gardenpartysoapworks.com

Identify the key “attack” areas Image source: freewebs.com

Let’s Do One!

Your Role Image source: icanhascheezburger.com/

Scenario Image source: www.bharatentrepreneurs.com/

Review Current State

Compare

Zappos

Apple

Etsy

Gap

Gap

Compile the Feedback…

Write It All Up… Image source: jurylaw.typepad.com

Create the Document http://www.userglue.com/heuristic.zip

So What?

Questions? ?

Heuristic Analysis for the Pitch Process IA Summit 2009 Russ Unger Draftfcb