A Presentation on Process

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    A Presentation on Process - Presentation Transcript

    1. User Experience Design & Process Russ Unger Director of Experience Planning Draftfcb @russu
    2. What is the Zappos UX Design Process? Source: my boss, Jamie
    3. What is the Zappos UX Design Process? (Uh, you tell me…) Source: my boss, Jamie
    4. Stepping Back: What is a Process? Source: http://xkcd.com/627/
    5. Best Practices? Source: sybilia.wordpress.com “…[stuff] that worked in the past, and *may* or *may not* work in the future” Matthew Milan, Normative
    6. Process Type: Waterfall Source: A Project Guide to UX Design
    7. Process Type: Agile Source: A Project Guide to UX Design
    8. Pitch Business Requirements Consumer Research Information Architecture Interaction Design During A Project? Brand Design Content Design Visual Design Technology & Development User Experience Design Quality Assurance What Does UX Design Touch Post-Launch Evaluation
    9. Deep Shallow Pitch Business Requirements Consumer Research Information Architecture Interaction Design Brand Design Content Design Visual Design UX Design Be Engaged? Technology & Development User Experience Design Quality Assurance Post-Launch Evaluation Okay, So When & Where Should
    10. Here’s a Project Guide to UX Design • Create the Proposal / Brief / Requirements • Do the Research • Create Personas • Create the Site Maps & Task Flows • Create the Wireframes & Functional Spec • Create a Prototype • Test the Design(s) • Transition to Creative Designer(s) • Verify Design Against UX Specs • Transition to Development Team • Assist in Quality Assurance • Review Post-Launch Analytics & Recommend Enhancements
    11. Back To Life. Back to Reality. • Create the Proposal / Brief / Requirements • Do the Research • Create Personas • Create the Site Maps & Task Flows • Create the Wireframes & Functional Spec • Create a Prototype • Test the Design(s) • Transition to Creative Designer(s) • Verify Design Against UX Specs • Transition to Development Team • Assist in Quality Assurance • Review Post-Launch Analytics & Recommend Enhancements
    12. You Can’t Save Every One… Source: http://www.ww-ghosts.com/html-files/medical-and-health.htm
    13. How Do We Solve for a Never- Ending, Always-Changing Problem?
    14. How Do We Solve for a Never- Ending, Always-Changing Problem? David Bowie
    15. How Do We Solve for a Never- Ending, Always-Changing Problem? “Ch-Ch-Changes” David Bowie
    16. Deep Shallow Pitch Business Requirements Consumer Research Information Architecture Interaction Design Brand Design Content Design Visual Design Technology & Development User Experience Design Quality Assurance Post-Launch Evaluation It Starts Up Front (At The Top)
    17. What Else?
    18. Set Standards Not so much in the process… But in the day-to-day: • Tools • File Locations • Naming Conventions • Status Expectations …
    19. Communicate OFTEN Source: http://www.vintagerotaryphones.com/?p=202
    20. Communicate OFTEN Don’t Manage by Basecamp! Source: http://www.vintagerotaryphones.com/?p=202
    21. Get A Thick Skin & Crit! “Design criticism is about THE DESIGN. It’s not about the designer or the agency or the company who owns the site. Design criticism is about the results. Period.” -ANDY RUTLEDGE
    22. So What?
    23. So What? (It always seems like everyone else is “doing it right”)
    24. So What? (It always seems like everyone else is “doing it right”) “The grass always looks greener—we just never think about what it takes to keep it that way.” --David Armano
    25. So What? (It always seems like everyone else is “doing it right”) “The grass always looks greener—we just never think about what it takes to keep it that way.” --David Armano “Every place has some degree of ‘screwed-up’ to it.” --Russ
    26. Journey to the Center of (User Experience) Design Source: http://www.happywebbies.com
    27. Spool Says: • The best teams don’t have a methodology or [process] that they follow •  The struggling teams often tried following a methodology, without success
    28. Spool Says: • The best teams don’t have a methodology or [process] that they follow •  The struggling teams often tried following a methodology, without success. • The best teams all focused on increasing the techniques & tricks for each team member •  They were constantly exploring new tricks and techniques for their toolbox •  Struggling teams had limited tricks & techniques
    29. Russ Says: • Jared’s (mostly) right! •  BUT… that takes time, experience
    30. Russ Says: • Jared’s (mostly) right! •  BUT… that takes time, experience • Guiding principals or an outline can help you get there •  OR… at least help the people who are new to your team
    31. This is Great Advice! • But, uh, what about in real life?
    32. This is Great Advice! • But, uh, what about in real life? • We need something NOW!
    33. This is Great Advice! • But, uh, what about in real life? • We need something NOW! (Experience comes later)
    34. Real Problem: What Do You Do When There Are NO Business Requirements? Or at least, not very many—and they’re not very well defined! (This is hypothetical. Certainly <insert company here> doesn’t have this type of a problem!)
    35. Use SMART Goals Specific – Who, What, Where, When, Which, Why
    36. Use SMART Goals Specific – Who, What, Where, When, Which, Why Measurable – How much, many?
    37. Use SMART Goals Specific – Who, What, Where, When, Which, Why Measurable – How much, many? Attainable – Plan steps in accordance with timeframe
    38. Use SMART Goals Specific – Who, What, Where, When, Which, Why Measurable – How much, many? Attainable – Plan steps in accordance with timeframe Realistic – Do you believe you can accomplish it?
    39. Use SMART Goals Specific – Who, What, Where, When, Which, Why Measurable – How much, many? Attainable – Plan steps in accordance with timeframe Realistic – Do you believe you can accomplish it? Timely – Tied to a real time frame
    40. Use SMART Goals Specific – Who, What, Where, When, Which, Why Measurable – How much, many? Attainable – Plan steps in accordance with timeframe Realistic – Do you believe you can accomplish it? Timely – Tied to a real time frame Tangible – Can you experience it?
    41. Channel Personas
    42. Channel Personas You know who they are, now think like they think to help meet your objectives!
    43. Get Your Butt Out of Your Chair!
    44. Get Your Butt Out of Your Chair! Go out in the wild and understand the environment you are designing for.
    45. Break Through the Bullsh!t • User Needs vs Business Objectives?
    46. Break Through the Bullsh!t • User Needs vs Business Objectives? • Requirements versus Requests
    47. Break Through the Bullsh!t • User Needs vs Business Objectives? • Requirements versus Requests • How Much Documentation is Required? •  How much is too little? Too much?
    48. Break Through the Bullsh!t • User Needs vs Business Objectives? • Requirements versus Requests • How Much Documentation is Required? •  How much is too little? Too much? • Stay in BETA! •  Alpha is the new Beta, but your biggest fans are your best testers
    49. (Guerilla) Research & Test Often “We don’t have time or budget to do Research.”
    50. (Guerilla) Research & Test Often “We don’t have time or budget to do Research and/or testing.” “Traditional Research and/or testing takes months & costs TENS of THOUSANDS of dollars.”
    51. (Guerilla) Research & Test Often “We don’t have time or budget to do Research and/or testing.” “Traditional Research and/or testing takes months & costs TENS of THOUSANDS of dollars.” --Bosses Everywhere
    52. (Guerilla) Research & Test Often “We don’t have time or budget to do Research and/or testing.” “Traditional Research and/or testing takes months & costs TENS of THOUSANDS of dollars.” --Bosses Everywhere Reality: You don’t have time or budget to NOT do research and/or testing.”
    53. Some Easy Guerilla Methods • The Burrito Lunch
    54. Some Easy Guerilla Methods • The Burrito Lunch • Crowdsourcing •  Drupal •  A Book (go ahead, guess which one…)
    55. Some Easy Guerilla Methods • The Burrito Lunch • Crowdsourcing •  Drupal •  A Book • Man on the Street •  A National Security Company
    56. Some Easy Guerilla Methods • The Burrito Lunch • Crowdsourcing •  Drupal •  A Book • Man on the Street •  A National Security Company • Designing the Box
    57. The Design Studio Source: Todd Zaki Warfel
    58. Step 1: Sketch Your Ideas (as a Group) Source: Todd Zaki Warfel
    59. Step 2: Present Ideas to the Group Source: Todd Zaki Warfel
    60. Step 3: Critique with Teams Source: Todd Zaki Warfel
    61. Step 4: Bring Them to Life! Source: Todd Zaki Warfel
    62. Step 5: Iterate & Repeat Source: Todd Zaki Warfel
    63. One Page BRD Things you can ask for: • Clear, concise description of THIS functionality
    64. One Page BRD Things you can ask for: • Clear, concise description of THIS functionality • Sketch of the idea (it doesn’t have to be right!)
    65. One Page BRD Things you can ask for: • Clear, concise description of THIS functionality • Sketch of the idea (it doesn’t have to be right!) • Action / Result of this functionality
    66. One Page BRD Things you can ask for: • Clear, concise description of THIS functionality • Sketch of the idea (it doesn’t have to be right!) • Action / Result of this functionality • Known areas of impact and/or concern
    67. One Page BRD Things you can ask for: • Clear, concise description of THIS functionality • Sketch of the idea (it doesn’t have to be right!) • Action / Result of this functionality • Known areas of impact and/or concern Use this as a discussion starter!
    68. Last, But Not Least…
    69. Get In Front “We will never make progress as long we are resources and not leaders.” Dr. Don Norman
    70. Questions? Russ Unger Director of Experience Planning Draftfcb @russu

    + Russ UngerRuss Unger, 2 months ago

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    I met with Zappos in early September 2009 to discus more

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