The Internet’s transformative potential in Africa. McKinsey Nov 2013
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Our 2010 report Lions on the move: The progress and potential of African economies focused new attention on Africa’s accelerating economic growth, including its dynamic business sector and its ...
Our 2010 report Lions on the move: The progress and potential of African economies focused new attention on Africa’s accelerating economic growth, including its dynamic business sector and its expanding consumer market. Since then, the continent’s progress has continued, and its growth rates are now among the highest in the world. Today we examine a new chapter in the continent’s development, as Africa begins to go digital.
This journey is just beginning. Only 16 percent of the population is online, and
the Internet’s contribution to GDP is half that in other emerging regions. But
the lions are now stirring. A majority of urban Africans own Internet-capable devices, go online regularly, and visit social networking sites. Many countries
have rolled out 3G networks, and planned infrastructure investments are likely to increase bandwidth, reduce costs, and connect new corners of the continent. If governments and the private sector continue to build the right foundations, the Internet could transform sectors as diverse as agriculture, retail, and health care— and contribute as much as $300 billion a year to Africa’s GDP by 2025.
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