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Mobile UX for Academic Libraries
 

Mobile UX for Academic Libraries

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Mobile UX for Academic Libraries:

Mobile UX for Academic Libraries:
Culture, Context, and Interaction

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Mobile UX for Academic Libraries Mobile UX for Academic Libraries Presentation Transcript

  • Mobile UX For Libraries: Culture, Context & Interaction Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library
  • UX The experience of a product or service
  • User Research Usability testing Information architecture Interaction design UX Depends on Expertise Wireframing & UI design Visual design Functional Design Prototyping Development
  • Not a 1 person equation
  • 3 UX Concepts
  • Understand Users Know the Context Create Simple Interactions
  • 1 Understand the User
  • Some starting points for user research: Focus Groups? Individual interviews User analytics
  • “If you truly want to understand customers' wants and needs, you need to remove the distance between you and them.” Jorge Barba Digital Strategist, Blu Maya http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
  • How do we “remove the distance” from the user?
  • Work with them. Work like them.
  • Hierarchical Flowing, person to person Time-driven 9-5 Work anytime/anywhere Committees, Meetings Independent/casual meetups Work at desk Work on Laptop Being “effective” is only rule = Grade Us Students Graphics: http://www.game‐changer.net/2010/11/19/radical‐management‐it‐isn%E2%80%99t‐just‐w‐l‐gore/
  • Can we create experiences for
  • With this work structure
  • UX goes all the way back to how we work.
  • Approaching UX without experiencing like the user...
  • ...Produces average results that are always behind the user curve.
  • “...if you get the culture right then most of the other stuff will happen naturally out of it.” Tony Hsieh CEO Zappos http://bigthink.com/ideas/20671
  • Example: Simul8 Group UCLA Library
  • To get in touch with our users we created a design/development group with 5-7 students. Structure mimics the nature of a small startup company.
  • Meet 3-5 hours a week. Design projects on whiteboard Rest of time work independently Give them space Have fun
  • User research is then implicit.
  • Their needs are naturally divulged in course of group work. Focus groups won’t get to this level. There is no “user oracle”
  • 2 Know the Context
  • General Mobile Context 1. Limited screen space 2. Limited attention 3. In transit operation UCLA Context (specific - analytics) 4. On-campus use of mobile site 5. Touch is the dominant interaction
  • General & Specific Context drives functionality.
  • Focus on Need Fast Discovery Mobile Context (general) Single sign‐on 1. Limited screen space Personalization Recommendation 2. Limited attention Socialized objects 3. In transit operation Time/Device‐shifted UCLA Context (specific - analytics) 4. On-campus use 5. Touch is the dominant interaction
  • Mobile Context (general) 1. Limited screen space 2. Limited attention 3. In transit operation Better Experience Target iOS/Android UCLA Context (specific - analytics) Focus on Touch 4. On-campus use App level 5. Touch is the dominant interaction
  • 3 Create Simple Interactions
  • “Mobile is about pivoting people through information quickly...exposing possibilities. Rachel Hinman Senior Research Scientist  Nokia Research Center (formerly @ AdaptivePath)
  • To do this, we need to solve problems for the user.
  • 4 Problems to solve in Academic Libraries
  • Problem #1: Vendor Fragmentation Constructing an integrated experience for article discovery.
  • Currently we have disparate database resources, each in their own mobile interface.
  • The simplification of finding things is even more critical on mobile.
  • Need API’s to build mashup environments. Serials Solutions?
  • Problem #2: Catalog Search Creating an integrated mobile search experience of our catalog.
  • What about Worldcat mobile? Temporary solution
  • Worldcat mobile is outside of our campus single-sign on.
  • Building mashup records from APIs provides greatest flexibility. Worldcat search API Internal APIs for user account & social Other APIs and sharing data
  • Problem #3: Data Portability Off-load content discovered. Time/Device shifted.
  • Search. Determine relevancy. Then save for later.
  • Problem #4: Authentication Mobile users access via Wi-Fi and Cellular networks.
  • Wi-Fi allows for mobile device To be seen like another computer. IP authentication.
  • Cellular network traffic is not automatically authenticated.
  • Users on a 3G connection are given a dead-end, even though they are on campus. 55% of UCLA Mobile users come from cellular connections.
  • UX Wrap-up
  • Culture needs to be user-centered. Fast. Iterative. Experimental. Creative and Fun. Best work comes from enjoying it.
  • Develop a “uniquely mobile” site, around principles of context.
  • Make user interaction simple by solving problems they face.
  • User Culture Mobile Context Simple Interactions An integrated user experience
  • Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library Presentation will be available online: http://about.me/rundblad