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Mobile UX for Academic Libraries
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Mobile UX for Academic Libraries



Mobile UX for Academic Libraries:

Mobile UX for Academic Libraries:
Culture, Context, and Interaction



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    Mobile UX for Academic Libraries Mobile UX for Academic Libraries Presentation Transcript

    • Mobile UX For Libraries: Culture, Context & Interaction Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library
    • UX The experience of a product or service
    • User Research Usability testing Information architecture Interaction design UX Depends on Expertise Wireframing & UI design Visual design Functional Design Prototyping Development
    • Not a 1 person equation
    • 3 UX Concepts
    • Understand Users Know the Context Create Simple Interactions
    • 1 Understand the User
    • Some starting points for user research: Focus Groups? Individual interviews User analytics
    • “If you truly want to understand customers' wants and needs, you need to remove the distance between you and them.” Jorge Barba Digital Strategist, Blu Maya http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u
    • How do we “remove the distance” from the user?
    • Work with them. Work like them.
    • Hierarchical Flowing, person to person Time-driven 9-5 Work anytime/anywhere Committees, Meetings Independent/casual meetups Work at desk Work on Laptop Being “effective” is only rule = Grade Us Students Graphics: http://www.game‐changer.net/2010/11/19/radical‐management‐it‐isn%E2%80%99t‐just‐w‐l‐gore/
    • Can we create experiences for
    • With this work structure
    • UX goes all the way back to how we work.
    • Approaching UX without experiencing like the user...
    • ...Produces average results that are always behind the user curve.
    • “...if you get the culture right then most of the other stuff will happen naturally out of it.” Tony Hsieh CEO Zappos http://bigthink.com/ideas/20671
    • Example: Simul8 Group UCLA Library
    • To get in touch with our users we created a design/development group with 5-7 students. Structure mimics the nature of a small startup company.
    • Meet 3-5 hours a week. Design projects on whiteboard Rest of time work independently Give them space Have fun
    • User research is then implicit.
    • Their needs are naturally divulged in course of group work. Focus groups won’t get to this level. There is no “user oracle”
    • 2 Know the Context
    • General Mobile Context 1. Limited screen space 2. Limited attention 3. In transit operation UCLA Context (specific - analytics) 4. On-campus use of mobile site 5. Touch is the dominant interaction
    • General & Specific Context drives functionality.
    • Focus on Need Fast Discovery Mobile Context (general) Single sign‐on 1. Limited screen space Personalization Recommendation 2. Limited attention Socialized objects 3. In transit operation Time/Device‐shifted UCLA Context (specific - analytics) 4. On-campus use 5. Touch is the dominant interaction
    • Mobile Context (general) 1. Limited screen space 2. Limited attention 3. In transit operation Better Experience Target iOS/Android UCLA Context (specific - analytics) Focus on Touch 4. On-campus use App level 5. Touch is the dominant interaction
    • 3 Create Simple Interactions
    • “Mobile is about pivoting people through information quickly...exposing possibilities. Rachel Hinman Senior Research Scientist  Nokia Research Center (formerly @ AdaptivePath)
    • To do this, we need to solve problems for the user.
    • 4 Problems to solve in Academic Libraries
    • Problem #1: Vendor Fragmentation Constructing an integrated experience for article discovery.
    • Currently we have disparate database resources, each in their own mobile interface.
    • The simplification of finding things is even more critical on mobile.
    • Need API’s to build mashup environments. Serials Solutions?
    • Problem #2: Catalog Search Creating an integrated mobile search experience of our catalog.
    • What about Worldcat mobile? Temporary solution
    • Worldcat mobile is outside of our campus single-sign on.
    • Building mashup records from APIs provides greatest flexibility. Worldcat search API Internal APIs for user account & social Other APIs and sharing data
    • Problem #3: Data Portability Off-load content discovered. Time/Device shifted.
    • Search. Determine relevancy. Then save for later.
    • Problem #4: Authentication Mobile users access via Wi-Fi and Cellular networks.
    • Wi-Fi allows for mobile device To be seen like another computer. IP authentication.
    • Cellular network traffic is not automatically authenticated.
    • Users on a 3G connection are given a dead-end, even though they are on campus. 55% of UCLA Mobile users come from cellular connections.
    • UX Wrap-up
    • Culture needs to be user-centered. Fast. Iterative. Experimental. Creative and Fun. Best work comes from enjoying it.
    • Develop a “uniquely mobile” site, around principles of context.
    • Make user interaction simple by solving problems they face.
    • User Culture Mobile Context Simple Interactions An integrated user experience
    • Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library Presentation will be available online: http://about.me/rundblad