Mobile UX for Academic Libraries

Mobile UX For Libraries: Culture, Context & Interaction Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library

UX The experience of a product or service

User Research Usability testing Information architecture Interaction design UX Depends on Expertise Wireframing & UI design Visual design Functional Design Prototyping Development

Not a 1 person equation

3 UX Concepts

Understand Users Know the Context Create Simple Interactions

1 Understand the User

Some starting points for user research: Focus Groups? Individual interviews User analytics

“If you truly want to understand customers' wants and needs, you need to remove the distance between you and them.” Jorge Barba Digital Strategist, Blu Maya http://www.quora.com/When-creating-products-how-do-you-know-what-users-want/answer/Jorge-Barba?srid=z3u

How do we “remove the distance” from the user?

Work with them. Work like them.

Hierarchical Flowing, person to person Time-driven 9-5 Work anytime/anywhere Committees, Meetings Independent/casual meetups Work at desk Work on Laptop Being “effective” is only rule = Grade Us Students Graphics: http://www.game‐changer.net/2010/11/19/radical‐management‐it‐isn%E2%80%99t‐just‐w‐l‐gore/

Can we create experiences for

With this work structure

UX goes all the way back to how we work.

Approaching UX without experiencing like the user...

...Produces average results that are always behind the user curve.

“...if you get the culture right then most of the other stuff will happen naturally out of it.” Tony Hsieh CEO Zappos http://bigthink.com/ideas/20671

Example: Simul8 Group UCLA Library

To get in touch with our users we created a design/development group with 5-7 students. Structure mimics the nature of a small startup company.

Meet 3-5 hours a week. Design projects on whiteboard Rest of time work independently Give them space Have fun

User research is then implicit.

Their needs are naturally divulged in course of group work. Focus groups won’t get to this level. There is no “user oracle”

2 Know the Context

General Mobile Context 1. Limited screen space 2. Limited attention 3. In transit operation UCLA Context (specific - analytics) 4. On-campus use of mobile site 5. Touch is the dominant interaction

General & Specific Context drives functionality.

Focus on Need Fast Discovery Mobile Context (general) Single sign‐on 1. Limited screen space Personalization Recommendation 2. Limited attention Socialized objects 3. In transit operation Time/Device‐shifted UCLA Context (specific - analytics) 4. On-campus use 5. Touch is the dominant interaction

Mobile Context (general) 1. Limited screen space 2. Limited attention 3. In transit operation Better Experience Target iOS/Android UCLA Context (specific - analytics) Focus on Touch 4. On-campus use App level 5. Touch is the dominant interaction

3 Create Simple Interactions

“Mobile is about pivoting people through information quickly...exposing possibilities. Rachel Hinman Senior Research Scientist Nokia Research Center (formerly @ AdaptivePath)

To do this, we need to solve problems for the user.

4 Problems to solve in Academic Libraries

Problem #1: Vendor Fragmentation Constructing an integrated experience for article discovery.

Currently we have disparate database resources, each in their own mobile interface.

The simplification of finding things is even more critical on mobile.

Need API’s to build mashup environments. Serials Solutions?

Problem #2: Catalog Search Creating an integrated mobile search experience of our catalog.

What about Worldcat mobile? Temporary solution

Worldcat mobile is outside of our campus single-sign on.

Building mashup records from APIs provides greatest flexibility. Worldcat search API Internal APIs for user account & social Other APIs and sharing data

Problem #3: Data Portability Off-load content discovered. Time/Device shifted.

Search. Determine relevancy. Then save for later.

Problem #4: Authentication Mobile users access via Wi-Fi and Cellular networks.

Wi-Fi allows for mobile device To be seen like another computer. IP authentication.

Cellular network traffic is not automatically authenticated.

Users on a 3G connection are given a dead-end, even though they are on campus. 55% of UCLA Mobile users come from cellular connections.

UX Wrap-up

Culture needs to be user-centered. Fast. Iterative. Experimental. Creative and Fun. Best work comes from enjoying it.

Develop a “uniquely mobile” site, around principles of context.

Make user interaction simple by solving problems they face.

User Culture Mobile Context Simple Interactions An integrated user experience

Kevin Rundblad User Experience (UX) & Social Technology Strategist UCLA Library Presentation will be available online: http://about.me/rundblad

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Mobile UX for Academic Libraries

by Kevin Rundblad on Jan 09, 2011

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Mobile UX for Academic Libraries — Presentation Transcript