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Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
Social Media Strategy Seminar with Capri by Fraser
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Social Media Strategy Seminar with Capri by Fraser

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Transcript

  • 1. Social MediaStrategyJiyeon Juno KimTravel writer & photographer
  • 2. Why use socialmediaRunawayJuno.com2
  • 3. Social Media Strategy¡ Social media is not a billboard à it is a presidentialcampaign (you need an audience)¡ It is a free marketing tool¡ Be active, be friendly, be honest, and be informative¡ Personalize your brand¡ Be consistent¡ Set clear goals¡ Make it easy to connectRunawayJuno.com3
  • 4. Social Media StrategyHAVE FUN!RunawayJuno.com4
  • 5. What’s Out thereRunawayJuno.com5
  • 6. Social Media Channels¡  Twitter: Quick. Reach every follower. Easy to read.¡  Facebook: Business marketing. Craftsmanship.¡  Instagram: Visual marketing. Brand building. Powerful.¡  Google+: Big potential. Broad reach.¡  Pinterest: Brand building. Visual marketing. Sharing values.RunawayJuno.com6
  • 7. Twitter StrategyRunawayJuno.com7
  • 8. Twitter Strategy¡ Key point: reach all followers, easy to use.¡  Need to get followers¡ Easy to: be an expert¡ Twitter tool: makes it easier to interacting with followersand maintaining multiple feeds¡  e.g.) Hootsuite. Tweetdeck.¡ Schedule important tweets¡ Connect with other channels¡  e.g.) Instagram, FacebookRunawayJuno.com8
  • 9. Twitter Strategy¡ Always be online¡ Use hashtag to build the brand¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia¡ Interact with followers¡ Use the opportunity of media connection¡ Create listRunawayJuno.com9
  • 10. Twitter Successful Case¡ Use hashtag to build the brand¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia¡ Interact with followers¡ Answering questions, sharing tweets from similar-interested tweepsRunawayJuno.com10
  • 11. Twitter Successful Case¡ Create list for an effective interactionRunawayJuno.com11
  • 12. Twitter Successful Case¡ Maintain your feed with social media browserRunawayJuno.com12
  • 13. Facebook StrategyRunawayJuno.com13
  • 14. Facebook Strategy¡ Key point: business marketing, wide range users¡ Diversify updates: recommended links, photos,questions, property promotion…¡ Let people participate¡ Use your craftsmanship¡ Connecting FB to twitter is useful, but be carefulRunawayJuno.com14
  • 15. RunawayJuno.com15Facebook Successful Case¡ Diverse updates¡ Fan participation
  • 16. RunawayJuno.com16Facebook Successful Case¡ craftsmanship
  • 17. RunawayJuno.com17Facebook Successful Case¡ Coverphoto
  • 18. RunawayJuno.com18¡ What you don’twant to be
  • 19. Instagram StrategyRunawayJuno.com19
  • 20. Instagram Strategy¡ Be consistence¡ Use hashtag wisely¡ #Singapore #liveSingapore¡ Listen to comments carefully¡ Personalize your brand¡ Most importantly – have fun!RunawayJuno.com20
  • 21. ¡ Connect to other socialmedia channels, but usedifferently¡ Visually set your brandimage¡ Use your beautiful property¡ Promote your support tothe art works¡ Promote your specialevent (e.g. movie Friday)RunawayJuno.com21
  • 22. RunawayJuno.com22Instagram Successful Case¡  Location specific
  • 23. RunawayJuno.com23Instagram Successful Case¡  Product specific
  • 24. RunawayJuno.com24Instagram Successful Case¡  Follow a clear business goal
  • 25. Pinterest StrategyRunawayJuno.com25
  • 26. Pinterest Strategy¡ Set a clear goal that you want to achieve¡ Be consistent¡ Visualize your brand value¡ Use vertical photos! (or a group of photos)RunawayJuno.com26
  • 27. RunawayJuno.com27Pinterest Successful Case¡  Sharing your values
  • 28. Blog StrategyRunawayJuno.com28
  • 29. Blog Strategy¡ Set a clear goal¡ Keep constant publishing schedule¡ Publish, and make it easy to share¡ Use social media updates for your blog¡ Instagram photos, feedback from twitter…RunawayJuno.com29
  • 30. Contact@RunawayJunohttp://facebook.com/runawayjuno@RunawayJunohttp://pinterest.com/RunawayJunoJiyeon Juno KimRunawayjuno@RunawayJuno.comRunawayJuno.com30
  • 31. ContactRunawayJuno.comMasterTravelPhoto.comOurTravelPicks.comRunawayJuno.com31

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