Social Media Strategy Seminar with Capri by Fraser

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Social Media Strategy Seminar with Capri by Fraser

  1. 1. Social MediaStrategyJiyeon Juno KimTravel writer & photographer
  2. 2. Why use socialmediaRunawayJuno.com2
  3. 3. Social Media Strategy¡ Social media is not a billboard à it is a presidentialcampaign (you need an audience)¡ It is a free marketing tool¡ Be active, be friendly, be honest, and be informative¡ Personalize your brand¡ Be consistent¡ Set clear goals¡ Make it easy to connectRunawayJuno.com3
  4. 4. Social Media StrategyHAVE FUN!RunawayJuno.com4
  5. 5. What’s Out thereRunawayJuno.com5
  6. 6. Social Media Channels¡  Twitter: Quick. Reach every follower. Easy to read.¡  Facebook: Business marketing. Craftsmanship.¡  Instagram: Visual marketing. Brand building. Powerful.¡  Google+: Big potential. Broad reach.¡  Pinterest: Brand building. Visual marketing. Sharing values.RunawayJuno.com6
  7. 7. Twitter StrategyRunawayJuno.com7
  8. 8. Twitter Strategy¡ Key point: reach all followers, easy to use.¡  Need to get followers¡ Easy to: be an expert¡ Twitter tool: makes it easier to interacting with followersand maintaining multiple feeds¡  e.g.) Hootsuite. Tweetdeck.¡ Schedule important tweets¡ Connect with other channels¡  e.g.) Instagram, FacebookRunawayJuno.com8
  9. 9. Twitter Strategy¡ Always be online¡ Use hashtag to build the brand¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia¡ Interact with followers¡ Use the opportunity of media connection¡ Create listRunawayJuno.com9
  10. 10. Twitter Successful Case¡ Use hashtag to build the brand¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia¡ Interact with followers¡ Answering questions, sharing tweets from similar-interested tweepsRunawayJuno.com10
  11. 11. Twitter Successful Case¡ Create list for an effective interactionRunawayJuno.com11
  12. 12. Twitter Successful Case¡ Maintain your feed with social media browserRunawayJuno.com12
  13. 13. Facebook StrategyRunawayJuno.com13
  14. 14. Facebook Strategy¡ Key point: business marketing, wide range users¡ Diversify updates: recommended links, photos,questions, property promotion…¡ Let people participate¡ Use your craftsmanship¡ Connecting FB to twitter is useful, but be carefulRunawayJuno.com14
  15. 15. RunawayJuno.com15Facebook Successful Case¡ Diverse updates¡ Fan participation
  16. 16. RunawayJuno.com16Facebook Successful Case¡ craftsmanship
  17. 17. RunawayJuno.com17Facebook Successful Case¡ Coverphoto
  18. 18. RunawayJuno.com18¡ What you don’twant to be
  19. 19. Instagram StrategyRunawayJuno.com19
  20. 20. Instagram Strategy¡ Be consistence¡ Use hashtag wisely¡ #Singapore #liveSingapore¡ Listen to comments carefully¡ Personalize your brand¡ Most importantly – have fun!RunawayJuno.com20
  21. 21. ¡ Connect to other socialmedia channels, but usedifferently¡ Visually set your brandimage¡ Use your beautiful property¡ Promote your support tothe art works¡ Promote your specialevent (e.g. movie Friday)RunawayJuno.com21
  22. 22. RunawayJuno.com22Instagram Successful Case¡  Location specific
  23. 23. RunawayJuno.com23Instagram Successful Case¡  Product specific
  24. 24. RunawayJuno.com24Instagram Successful Case¡  Follow a clear business goal
  25. 25. Pinterest StrategyRunawayJuno.com25
  26. 26. Pinterest Strategy¡ Set a clear goal that you want to achieve¡ Be consistent¡ Visualize your brand value¡ Use vertical photos! (or a group of photos)RunawayJuno.com26
  27. 27. RunawayJuno.com27Pinterest Successful Case¡  Sharing your values
  28. 28. Blog StrategyRunawayJuno.com28
  29. 29. Blog Strategy¡ Set a clear goal¡ Keep constant publishing schedule¡ Publish, and make it easy to share¡ Use social media updates for your blog¡ Instagram photos, feedback from twitter…RunawayJuno.com29
  30. 30. Contact@RunawayJunohttp://facebook.com/runawayjuno@RunawayJunohttp://pinterest.com/RunawayJunoJiyeon Juno KimRunawayjuno@RunawayJuno.comRunawayJuno.com30
  31. 31. ContactRunawayJuno.comMasterTravelPhoto.comOurTravelPicks.comRunawayJuno.com31

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