Introduce Affiliation Marketing and Referrals into your Web Strategy

704 views

Published on

Affiliation marketing is a way to generate traffic and business to your Web Business, there are many options to integrate it into your overall strategy, this presentation explains different options to start using this channel to drive results. Also, there are simplified ways to get referrals and loyal customer using new SaaS programs as Ambassadors.
Affiliation is evolving and it is being use by Start-ups as a growth hacking method

1 Comment
1 Like
Statistics
Notes
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
704
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
10
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Introduce Affiliation Marketing and Referrals into your Web Strategy

  1. 1. Introducing Affiliation Marketing into your Web Strategy Panel by: Juan A. Rodríguez E-commerce Manager Aspasios.com
  2. 2. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Summary 1. What is Affiliation 2. Main Platforms Worldwide 3. Affiliation Pitch and Players 4. SWOT analysis on Affiliation 5. Referral and Loyalty Programs 6. Setting Up your Strategy 7. Cases
  3. 3. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Travel Distribution is a complex World…
  4. 4. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Direct Sales Online are the most profitable ones
  5. 5. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez What is Affiliation Marketing?
  6. 6. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez How Aff. Mkt. Works?
  7. 7. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Business Model that better suits for you
  8. 8. Actionable Tips √ Basics of Affiliation What is Aff How works Your Business Model? Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  9. 9. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez The Affiliation Pitch
  10. 10. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  11. 11. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Affiliate Networks Affiliate Networks are the Professional Marketplaces: Brands have to pay a fee Brands have to follow its rules (Tracking –Goals-Norms) Marketing Cost (Brand): - Set Up fee Montly fee per use: +- 300€ Commission Fees: around 6% ( to be divided between the network (30%) and the Affiliate itself (70%)
  12. 12. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez BRANDS Brands pay commissions from the € they generate in the Marketplace Brands are promoted in the marketplace In this special “league” they use players thanks to the Marketplace
  13. 13. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez The Players (Affiliates) Affiliates = Players They get money from the Brand through Marketplace (or directly in Owned Programs) Brand pay a commission per sale Player-Affiliate gets % from commission Cost of Owned Programs: - Technology to track sales and provide a backoffice Billing system Person/Team recruiting Affiliates… $$$$$
  14. 14. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Agencies Agencies = They negociate best agreement within Marketplace Between Brands and Affiliate Networks They get money from the Brand and pay Networks from it Marketing Cost (Brand): - From 10% onwards - They work as an “Affiliation Manager”
  15. 15. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Minimum Requeriments to play the League Product (€) With margins to pay Affiliate Networks, Affiliates, and/or Agencies Website with online booking Drive to conversion IT team? Affiliation Manager?
  16. 16. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Analyse your situation
  17. 17. Actionable Tips √ Are you ready for Affiliation? Choosing your business model ? Deciding who to work with Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  18. 18. SWOT: Strenght Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Pay per result only sale/lead/call… International Sales Visibility Niche Markets: couponing, emailers, mobile…
  19. 19. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez SWOT: Weaknesses Investment: resources, human, time Canibalization between channels Learning curve Bookings duplicity Cookies regulations
  20. 20. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez SWOT: Opportunities New Business Opportunities Apply features in our website Reinforce our Brand in new markets opened first with Affiliates Mobile Apps/Marketing Introduce Referral Programs
  21. 21. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez SWOT: Threads Cookies Regulation Tracking methods if cookies decline Cross channeling: Users can use mobile, desktop, etc and difficulty to track sales increase The end of Affiliation…as we know it
  22. 22. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Affiliation Software
  23. 23. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Affiliation Software
  24. 24. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Affiliation Software
  25. 25. Actionable Tips • There are not universal solutions • Depending on your needs you can opt to use an “Affiliation Software”, build one, …” • Affiliation is not for big companies only Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  26. 26. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  27. 27. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Referral Marketing Start-ups are using it to grow Focus on “signups” or leads You are never too small to use marketing tools
  28. 28. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez http://www.slideshare.net/mattangriffel/growth-hacking
  29. 29. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  30. 30. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  31. 31. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez 4 Steps to launch an Affiliation Program Design Provide Recruit Mesure
  32. 32. Case Study Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez
  33. 33. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez Case Study
  34. 34. Introducing Affiliation Marketing into your Web Strategy VRMA European Seminar Juan A. Rodríguez @Rumorismo

×