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Rf Overview 5 19 08 V1
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Rf Overview 5 19 08 V1

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Transcript

  • 1. Rumblefish is a Sonic Branding and Music Licensing Agency
  • 2. Rumblefish delivers emotion and behavior to brands and productions through music and sound
  • 3. Enable great artists to make a good living
  • 4. • Inc. Magazine • Billboard Magazine • CNBC • Fast Company • Ad Age • Business 2.0 • New York Times Magazine
  • 5. This is how we do it
  • 6. Music Licensing
  • 7. SM
  • 8. TENS OF THOUSANDS OF SONGS AVAIABLE EXPERT-CURATED  100% PRE-CLEARED FOR ANY USE
  • 9. Great Songs / Fair Price Major Labels Cost Affordable Music Libraries Quality
  • 10. Sonic Branding
  • 11. What does your brand sound like? ® How can music & sound grow your business?
  • 12. Sonic Branding helped Umpqua Bank leverage music to increase account deposits by 20%.
  • 13. Sonic Branding helped adidas Originals create lines of over 200 people at store openings nation-wide with no traditional media buy.
  • 14. “Brands with music that fits their brand identity are 96% more likely to be recalled than those with non- fit music or no music at all.” Adrian North and David Hargreaves Leicester University “Music is a shortcut to the heart.” Kevin Roberts CEO, Saatchi and Saatchi
  • 15. “Women who listened to music ran a minute or two longer than those who didn’t, adjusted their strides to run more efficiently, and had lower perceived exertion.” Acadia University study, 2003
  • 16. Music invigorates.
  • 17. “Participants slept longer and better, and had less daytime dysfunction, after listening to 45 minutes of music before bed.” Journal of Advanced Nursing, 2005
  • 18. Music moves people. Music soothes.
  • 19. Music moves people. 85% OF INFORMATION IS DISTRIBUTED VISUALLY * 
  • 20. 41% RECEIVED IS SONIC * 
  • 21. Your audience has ears. Does your brand have a voice?
  • 22. Step 1: Define Brand Sound
  • 23. Where in the sonisphere does your brand reside? Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram below) to help clients pinpoint the most authentic sonic expressions of their brand identity. An organization’s sonic logo or signature theme should express the “sweet spot” of their sonic identity. Music that an organization wants to Music that expresses use to enhance its an organization’s customers’ experiences identity is usually must account for the defined by a relatively range of their narrow set of audiences’ tastes parameters. and sensibilities. RELAXED ENERGETIC Music that lies outside the parameters of an organization’s sonic identity is off-brand and thus inappropriate as a brand-building tool.
  • 24. Step 2: Develop a Strategy
  • 25. Just like a logo, a sonic brand should be consistent and effective across all touch points
  • 26. Step 3: Access to Music
  • 27. SM
  • 28. Recent Case Studies adidas Originals: Celebrate Original Music From environmental music to limited edition cassette compilations to exclusive CD Invites that packed store openings nationwide, the Celebrate Original Music program has been a great success for adidas Originals. Umpqua: Discover Local Music Project With a 20% increase in account deposts and a NYT article during the pilot program, local music was a win for Umpqua. The DLM project set the bank apart from the competition and to date five other regional banks have copied the program. Red Bull Music Labs Over 6 million print impressions had Red Bull singing the praises of this dynamic awareness program. 10 lucky students were chosen out of 200 of applicants at each of 22 college campuses for a 5 day music production camp w/ artist and producers including Price Paul and Pete Rock
  • 29. Some of our clients Studios & Game Agencies Brands Developers Networks
  • 30. Rumblefish delivers emotion and behavior to brands and productions through music and sound
  • 31. Enable great artists to make a good living
  • 32. Thank you.