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Experience Cannondale Social Media Campaign

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Experience Cannondale Social Media Campaign connecting consumers directly toCannondale by experiencing the Brand.

Experience Cannondale Social Media Campaign connecting consumers directly toCannondale by experiencing the Brand.

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Experience Cannondale Social Media Campaign Experience Cannondale Social Media Campaign Presentation Transcript

  • Experience Cannondale
    Social Media Campaign by Matthew Rullo
  • About Cannondale
    Mission Statement… “Our mission is to make innovative, quality bike products that inspire cyclists worldwide."
    Goals And Challenges…
    “Our focus and dedication is to people, cycle riders, employees, bike shop retailers and sellers. This drives us to design and make cycling products of the best and highest quality. Year after year Cannondale bikes lead the industry with the best innovation cycling technology!"
  • New Media Online Advertising Campaign Theme
    “Experience Cannondale”
    Connecting Consumers Directly to Cannondale through Brand Experience
    Implement Facebook, Twitter, And Blogs
  • Use Twitter And Facebook to Link Target Market to Cannondale
    Online Network Connecting Riders
    Unite Avid Cyclists And Enthusiasts to Cannondale
    Enhance Brand Identity
    Creating Brand Experience
  • Online Blog Network Twitter And Facebook “Ride Together” Events
    • Connecting Riders to Mountain Bike Trails, Rides Across the Globe
    • “Ride Together” Meets And Events Sponsored by Cannondale Creating Brand Experience
  • Cannondale On Twitter
    Follow Different Roads, Trails, and Rides Cannondale Bikes Use Globally
    Ride Together Meet Blog..
    Cannondale Mile Tracker
    Live Trail Meet Tracker in Big Cities i.e. New York, London, Portland, Los Angeles
  • Measure Campaign Success
    Online Surveys
    Focus Groups of Riders
    # of Impressions, Blog Users
    Twitter Followers
  • Budget
    RIDE TOGETHER VENUES
     HAND OUTS, FLYERS, EVENT REPS, ONINE,TV AD SPOTS
    TWITTER TRAIL AND MILE TRACKING
  • TIMELINE
    TIME TO BEGIN!
    CREATE BLOG NETWORK, TWITTER MILE TRACKING
    SERIES OF 6 RIDE TOGETHER MEETS IN BIG CITIES ANNUALLY
  • LAST NOTE…
    Key Components
    Cannondale Brand Recognition
    Creating "Brand Experience." 
    Fulfilling Organizational Goals
    always want to exceed expectations of consumers, retailers and partners. 

    believe people drive our success and treat them as such.

    work together as a worldwide team. 

    act with respect - responsibility - integrity. 
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