FB ako sucast marketingovych a komunikacnych strategii - Case study - Matus Baltazarovic
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Prezentacia Matusa Baltazarovica zo spolocnosti BMW Group na konferencii InternetRulezz 2011 - All about Facebook.

Prezentacia Matusa Baltazarovica zo spolocnosti BMW Group na konferencii InternetRulezz 2011 - All about Facebook.

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FB ako sucast marketingovych a komunikacnych strategii - Case study - Matus Baltazarovic Presentation Transcript

  • 1. INTERNET RULEZZ.SK 2011INTERNET MARKETING CONFERENCE
    Facebook ako súČasŤ marketingových a komunikačných stratégií
    Do youspeak Facebook?
    V1-R2-SK – marketing, 28.09.2011
  • 2. Bigger can be better BMW: The Ultimate Social Machine, V1-R2-SK – marketing, 28.09.2011
    Page 2
    Bigger can be better
    BMW: The ultimate social machine.
    "We see social media as a key component to all of our marketing and communications strategies„ povedal MaureenMullen, riaditeľ Výskumu a poradenstva odd. L2 München
    BMW medzi TOP 10 Prestige Brands: Burberry 8.4 mil., BMW 6.5 mil., GUCCI 5.3 mil...
    Brand ranking L2 Prestige 100® Facebook IQ: 1. BMW 175 Facebook IQ, 2. Clinique 165 Facebook IQ, 3. Audi 156 Facebook IQ
  • 3. Bigger can be better BMW: The Ultimate Social Machine, V1-R2-SK – marketing, 28.09.2011
    Page 3
    Bigger can be better
    BMW: The ultimate social machine.
    6.5 milióna BMW Facebook fans znamená 6.5 milióna faces
  • 4. Facebook ako súčasť celku BMW ConnectedDrive, V1-R2-SK – marketing, 28.09.2011
    Page 4
    facebook ako súčasť celku BMW Connecteddrive.
  • 5. Global, National, Local, Facebook BMW Slovensko, V1-R2-SK – marketing, 28.09.2011
    Page 5
    Global, national, local
    Facebook BMW Slovensko.
    Značka BMW vlastní a spravuje 54+ samostatných Facebook stránok, reprezentujúcich rozdielne geografické regióny, business segmenty a produkty (pozn. MB – 21, Audi – 12)
    BMW Slovensko – založená november2009
    „Takúto mŕtvu stránku som už dávno nevidel“ – jeden z prvých komentov na stránke
    Aktuálne BMW Slovensko 25/09/11:
    TOP 5 brands na Slovensku
    TOP Car brand na Slovensku
    TOP National page in CEEU (7 countries)
  • 6. Štart BMW Slovensko, Hlavné kampane, V1-R2-SK – marketing, 28.09.2011
    Page 6
    ŠTARTBMW SLovenskohlavné kampane.
    BMW X1 Live Tour v Jasnej
    • základ 1.425 fanúšikov
    • 7. confirmed 2.726
    • 8. maybe 5.438
    SoJ 3.0 Story of JOY – Facebook Ad campaign
    • 24 dní online
    • 9. 13. mil. impressions
    • 10. 4.099 clicks
    • 11. 2.964 new fans
  • BMW Global x BMW National, The best practise, V1-R2-SK – marketing, 28.09.2011
    Page 7
    BMW global x BMW national
    The Best practise.
    BMW Group celosvetové centrum tlačových správ
    BMW Slovensko: 1.050 publikovaných fotiek počas 669 dní (1 ½ denne)
  • 12. BMW Global x BMW National, The best practise, V1-R2-SK – marketing, 28.09.2011
    Page 8
    BMW global x BMW national
    The Best practise.
    - Create your own video
    Personalizovaná inzercia -
  • 13. Social Games, From online to offline, V1-R2-SK – marketing, 28.09.2011
    Page 9
    Social games
    From online to offline.
  • 14. www.facebook.com/bmw.slovensko/, V1-R2-SK – marketing, 28.09.2011
    Page 10
    Ďakujem za pozornosť
    www.facebook.com/BMW.Slovensko