How do you engage people using mobile & social media? åkestam.holsttisdag, 2011 maj 24
Dobrý deň! åkestam.holsttisdag, 2011 maj 24
Volám sa Patrick Dry                           ‣ Copywriter & Digital Creative                           ‣ Co-founded Scan...
Agenda                      ‣   Briefly about Åkestam Holst                      ‣   The Rules of Engagement              ...
Good place to work + World class advertising = Possible? åkestam.holsttisdag, 2011 maj 24
Creative Focus                  According to the British ”Won Report”, Åkestam Holst was one of the top 10 digital        ...
Our business idea:                      Create conversations and                         change behaviour. åkestam.holstti...
Agenda                      ‣   Briefly about Åkestam Holst                      ‣   The Rules of Engagement              ...
Marketing is about ”meeting”               A meeting between brand and consumers.               In order to connect you ne...
Marketing is about meeting                      BRAND                                        CONSUMER                     ...
Marketing is about meeting                      BRAND              COMMUNICATION CONCEPT     CONSUMER                     ...
Marketing is about meeting                      BRAND              COMMUNICATION CONCEPT     CONSUMER                     ...
Marketing is about meeting                      BRAND              COMMUNICATION CONCEPT     CONSUMER                     ...
In a more social world we help brands www.akestamholst.setisdag, 2011 maj 24
In a more social world we help brands www.akestamholst.setisdag, 2011 maj 24
In a more social world we help brands       1         to ”talk” (and listen)                                              ...
In a more social world we help brands                                                      2       1         to ”talk” (an...
In a more social world we help brands                                          3                                          ...
These are the simple rules of engagement.                       Useful advertising that people want to share. www.akestamh...
More and more brands are desperate for attention! www.akestamholst.se                                                 13ti...
People don´t like advertising. They like what interests                        them, and sometimes it’s advertising. www.a...
Agenda                      ‣   Briefly about Åkestam Holst                      ‣   The Rules of Engagement              ...
Swedish Armed Forces - What if your advertising is                               excluding instead of inclusive? www.akest...
Save the Children - What if your advertising isn’t                              advertising but an online service? www.ake...
What if your advertising is challenging conventions?tisdag, 2011 maj 24
Pause Home Entertainment - What if your advertising                                 is just plain weird? www.akestamholst....
Carlsberg - What if your advertising can unbottle                                     an entire nation? www.akestamholst.s...
Swedish Horse Racing - What if changing behaviour                                    can change attitudes? www.akestamhols...
åkestam.holsttisdag, 2011 maj 24
Work-In-Progress www.akestamholst.setisdag, 2011 maj 24
Agenda                      ‣   Briefly about Åkestam Holst                      ‣   The Rules of Engagement              ...
Ďakujem vám!                      www.akestamholst.se                        +46 8 14 11 11 åkestam.holsttisdag, 2011 maj 24
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Ako a prečo motivovať ľudí, aby používali mobil a zapájali sa do vášho marketingu?

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Prezentácia - Patrick Dry zo spoločnosti Akestam Holst na konferencii MobileRulezz 2011

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Ako a prečo motivovať ľudí, aby používali mobil a zapájali sa do vášho marketingu?

  1. 1. How do you engage people using mobile & social media? åkestam.holsttisdag, 2011 maj 24
  2. 2. Dobrý deň! åkestam.holsttisdag, 2011 maj 24
  3. 3. Volám sa Patrick Dry ‣ Copywriter & Digital Creative ‣ Co-founded Scandinavia’s first Mobile Marketing Agency in 2002 ‣ Client experience include major domestic and international brands ‣ 60+ advertising awards in the last three years in Cannes, One show, Eurobest, LIA, NY Festivals, Clio, Epica, Webby and others åkestam.holsttisdag, 2011 maj 24
  4. 4. Agenda ‣ Briefly about Åkestam Holst ‣ The Rules of Engagement ‣ Case Studies ‣ Discussion & Questions åkestam.holsttisdag, 2011 maj 24
  5. 5. Good place to work + World class advertising = Possible? åkestam.holsttisdag, 2011 maj 24
  6. 6. Creative Focus According to the British ”Won Report”, Åkestam Holst was one of the top 10 digital agencies in the world both in 2009 och 2010. In innovation/alternative media the agency was ranked 11 in 2010. – More than 1.500 advertising agencies in the world are reviewed every year – åkestam.holsttisdag, 2011 maj 24
  7. 7. Our business idea: Create conversations and change behaviour. åkestam.holsttisdag, 2011 maj 24
  8. 8. Agenda ‣ Briefly about Åkestam Holst ‣ The Rules of Engagement ‣ Case Studies ‣ Discussion & Questions åkestam.holsttisdag, 2011 maj 24
  9. 9. Marketing is about ”meeting” A meeting between brand and consumers. In order to connect you need to have something in common and not be pretentious. Like being at a cocktail party really! åkestam.holsttisdag, 2011 maj 24
  10. 10. Marketing is about meeting BRAND CONSUMER ‣ Ambition ‣ Driving force ‣ Utility ‣ Category behaviour ‣ Personality ‣ Personality åkestam.holsttisdag, 2011 maj 24
  11. 11. Marketing is about meeting BRAND COMMUNICATION CONCEPT CONSUMER ‣ Ambition ‣ Relevant ‣ Driving force ‣ Utility ‣ Unique ‣ Category behaviour ‣ Personality ‣ Interesting ‣ Personality åkestam.holsttisdag, 2011 maj 24
  12. 12. Marketing is about meeting BRAND COMMUNICATION CONCEPT CONSUMER ‣ Ambition ‣ Relevant ‣ Driving force ‣ Utility ‣ Unique ‣ Category behaviour ‣ Personality ‣ Interesting ‣ Personality Activity 1 Activity 2 Activity 3 åkestam.holsttisdag, 2011 maj 24
  13. 13. Marketing is about meeting BRAND COMMUNICATION CONCEPT CONSUMER ‣ Ambition ‣ Relevant ‣ Driving force ‣ Utility ‣ Unique ‣ Category behaviour ‣ Personality ‣ Interesting ‣ Personality Activity 1 Activity 2 Activity 3 SITUATION åkestam.holsttisdag, 2011 maj 24
  14. 14. In a more social world we help brands www.akestamholst.setisdag, 2011 maj 24
  15. 15. In a more social world we help brands www.akestamholst.setisdag, 2011 maj 24
  16. 16. In a more social world we help brands 1 to ”talk” (and listen) 1 www.akestamholst.setisdag, 2011 maj 24
  17. 17. In a more social world we help brands 2 1 to ”talk” (and listen) 2 become ”talked about” 1 www.akestamholst.setisdag, 2011 maj 24
  18. 18. In a more social world we help brands 3 2 1 to ”talk” (and listen) 2 become ”talked about” 3 contribute to ”talk” 1 www.akestamholst.setisdag, 2011 maj 24
  19. 19. These are the simple rules of engagement. Useful advertising that people want to share. www.akestamholst.se 12tisdag, 2011 maj 24
  20. 20. More and more brands are desperate for attention! www.akestamholst.se 13tisdag, 2011 maj 24
  21. 21. People don´t like advertising. They like what interests them, and sometimes it’s advertising. www.akestamholst.se 14tisdag, 2011 maj 24
  22. 22. Agenda ‣ Briefly about Åkestam Holst ‣ The Rules of Engagement ‣ Case Studies ‣ Discussion & Questions åkestam.holsttisdag, 2011 maj 24
  23. 23. Swedish Armed Forces - What if your advertising is excluding instead of inclusive? www.akestamholst.setisdag, 2011 maj 24
  24. 24. Save the Children - What if your advertising isn’t advertising but an online service? www.akestamholst.setisdag, 2011 maj 24
  25. 25. What if your advertising is challenging conventions?tisdag, 2011 maj 24
  26. 26. Pause Home Entertainment - What if your advertising is just plain weird? www.akestamholst.setisdag, 2011 maj 24
  27. 27. Carlsberg - What if your advertising can unbottle an entire nation? www.akestamholst.setisdag, 2011 maj 24
  28. 28. Swedish Horse Racing - What if changing behaviour can change attitudes? www.akestamholst.setisdag, 2011 maj 24
  29. 29. åkestam.holsttisdag, 2011 maj 24
  30. 30. Work-In-Progress www.akestamholst.setisdag, 2011 maj 24
  31. 31. Agenda ‣ Briefly about Åkestam Holst ‣ The Rules of Engagement ‣ Case Studies ‣ Discussion & Questions åkestam.holsttisdag, 2011 maj 24
  32. 32. Ďakujem vám! www.akestamholst.se +46 8 14 11 11 åkestam.holsttisdag, 2011 maj 24

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