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Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
Youth Travel as a Force for Change
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Youth Travel as a Force for Change

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  • 1.
    • Youth Travel as a Force for Change:
    • What Hostel Users are Telling Us
    • Russell Hedge, CEO,
    • Hostelling International USA
    • November 2009
  • 2. The Hostelling International Community
    • International Youth Hostel Federation
      • 80 countries
      • 4000 hostels
      • 38 million overnights
    • Hostelling International USA
      • United States affiliate
      • 67 hostels
      • 1 million overnights
  • 3. Youth travel is poised to make a greater difference
    • Today’s youth have their own
    • mindset for their travels
    • Demand is already here for
    • quality, low cost experiential
    • travel
    • Potent force for social and
    • economic change
  • 4. Young independent travelers self identify as “not a tourist” Tourist 23% Traveler 46% Backpacker 25% Other 6% Source: WYSE Travel Confederation
  • 5. Purpose of recent main trip Explore other Places/cultures 34% Relax & have fun 28% Work abroad 7% Language Course 2% Source: WYSE Travel Confederation Volunteering 3% Study abroad 9% Visit friends & Relatives 17%
  • 6. Hostel user interests Source: HI-USA Market Survey Project 5.14 8. Sports events 5.85 7. Welcome reception 6.05 6. In house movie 6.09 5. Pub night 6.30 4. International exchange/cultural activity 6.47 3. Travel discussions with other guests 6.67 2. Music/theater events 7.68 1. Free tour of city Mean
  • 7. Importance of socializing Strongly agree 32% Agree 43% Disagree 4% Strongly disagree 1% Source: HI-USA Market Survey Project Neither agree nor disagree 20%
  • 8. Youth tourism accounts for about 20% of all international arrivals …. Source: World Tourism Organization WYSE Travel Confederation … and about $136 billion worldwide tourism receipts Int’l arrivals
  • 9. The 18-29 year old hostel user
    • 67% make 3 or more trips annually
    • 70% have an undergraduate or graduate degree
    • 42% make under $30,000 annual income, and rest make more!
    Source: HI-USA Market Survey Project
  • 10. Community economic impact
    • 32,800 hostel users in 2008
    • $12.5 million direct impact expenditures
    • 5000 volunteer hours
    • $50,000-$100,000 service to nonprofits
    The HI-Boston hostel example Source: Suffolk University Economic and Social Impact Study
  • 11. A global-minded force
    • 85% see themselves as global citizens
    • 68% do not feel frustrated learning behaviors in a new culture
    • 58% feel what they do in their community impacts the world
    Source: HI-USA Intercultural Survey Project
  • 12. HI-USA mission To help all, especially the young, gain a greater understanding of the world and its people through hostelling.
  • 13.
    • Youth Travel as a Force for Change:
    • What Hostel Users are Telling Us
    • Russell Hedge, CEO,
    • Hostelling International USA
    • November 2009

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