Travel Forum Nov 2009


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Travel is a potent force for broadening cross cultural understanding. Hostels provide access to affordable travel, and enable young people to forge relationships across borders and to better understand the diverse and inter-connected world we live in.

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Travel Forum Nov 2009

  1. 1. <ul><li>Youth Travel as a Force for Change: </li></ul><ul><li>What Hostel Users are Telling Us </li></ul><ul><li>Russell Hedge, CEO, </li></ul><ul><li>Hostelling International USA </li></ul><ul><li>November 2009 </li></ul>
  2. 2. The Hostelling International Community <ul><li>International Youth Hostel Federation </li></ul><ul><ul><li>80 countries </li></ul></ul><ul><ul><li>4000 hostels </li></ul></ul><ul><ul><li>38 million overnights </li></ul></ul><ul><li>Hostelling International USA </li></ul><ul><ul><li>United States affiliate </li></ul></ul><ul><ul><li>67 hostels </li></ul></ul><ul><ul><li>1 million overnights </li></ul></ul>
  3. 3. Youth travel is poised to make a greater difference <ul><li>Today’s youth have their own </li></ul><ul><li>mindset for their travels </li></ul><ul><li>Demand is already here for </li></ul><ul><li>quality, low cost experiential </li></ul><ul><li>travel </li></ul><ul><li>Potent force for social and </li></ul><ul><li>economic change </li></ul>
  4. 4. Young independent travelers self identify as “not a tourist” Tourist 23% Traveler 46% Backpacker 25% Other 6% Source: WYSE Travel Confederation
  5. 5. Purpose of recent main trip Explore other Places/cultures 34% Relax & have fun 28% Work abroad 7% Language Course 2% Source: WYSE Travel Confederation Volunteering 3% Study abroad 9% Visit friends & Relatives 17%
  6. 6. Hostel user interests Source: HI-USA Market Survey Project 5.14 8. Sports events 5.85 7. Welcome reception 6.05 6. In house movie 6.09 5. Pub night 6.30 4. International exchange/cultural activity 6.47 3. Travel discussions with other guests 6.67 2. Music/theater events 7.68 1. Free tour of city Mean
  7. 7. Importance of socializing Strongly agree 32% Agree 43% Disagree 4% Strongly disagree 1% Source: HI-USA Market Survey Project Neither agree nor disagree 20%
  8. 8. Youth tourism accounts for about 20% of all international arrivals …. Source: World Tourism Organization WYSE Travel Confederation … and about $136 billion worldwide tourism receipts Int’l arrivals
  9. 9. The 18-29 year old hostel user <ul><li>67% make 3 or more trips annually </li></ul><ul><li>70% have an undergraduate or graduate degree </li></ul><ul><li>42% make under $30,000 annual income, and rest make more! </li></ul>Source: HI-USA Market Survey Project
  10. 10. Community economic impact <ul><li>32,800 hostel users in 2008 </li></ul><ul><li>$12.5 million direct impact expenditures </li></ul><ul><li>5000 volunteer hours </li></ul><ul><li>$50,000-$100,000 service to nonprofits </li></ul>The HI-Boston hostel example Source: Suffolk University Economic and Social Impact Study
  11. 11. A global-minded force <ul><li>85% see themselves as global citizens </li></ul><ul><li>68% do not feel frustrated learning behaviors in a new culture </li></ul><ul><li>58% feel what they do in their community impacts the world </li></ul>Source: HI-USA Intercultural Survey Project
  12. 12. HI-USA mission To help all, especially the young, gain a greater understanding of the world and its people through hostelling.
  13. 13. <ul><li>Youth Travel as a Force for Change: </li></ul><ul><li>What Hostel Users are Telling Us </li></ul><ul><li>Russell Hedge, CEO, </li></ul><ul><li>Hostelling International USA </li></ul><ul><li>November 2009 </li></ul>