The Future of Digital Technology: Why your company should adopt digital technology


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On December 12, 2013, Impact Makers own Michael Ruiz presented an executive briefing to IT executives in the Richmond, VA area. The dialogue brought together a mix of private and public sector IT leaders to discuss the future of digital technology. The presentation looked at current trends and future technology to make the argument and motivate the thesis that organizations must embrace digital technology if they want to continue to thrive as the world moves from an information-age to a digital-age. The presentation provided a definition for digital that included mobile, social, cloud, and analytics converging to fundamentally changes how we use information and how we do business. The presentation covered emerging digital businesses such as boxed and various digital wallets; emerging digital technologies such as iBeacon, 3D printing, and autonomous vehicles. The presentation concluded with some first steps for organization starting down the digital road and next steps for organization already driving to the digital future.

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The Future of Digital Technology: Why your company should adopt digital technology

  1. 1. Digital Technology Lunch and Learn Is Your Organization Ready for the Digital Age? By: Michael Ruiz December 12, 2013
  2. 2. Objectives Understand What is Digital Technology Discuss Future Trends in Digital Technology Explore some next step your organization can to take to be competitive in a Digital Future 2
  3. 3. Motivating the Topic IS DIGITAL A PASSING FAD OR OUR FUTURE? 3
  4. 4. The Web is Dead; Long Live the Internet “Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting.” -Wired Magazine, Sept. 2010
  5. 5. The App Killed the Web 5
  6. 6. Change is Accelerating 2011 Market Penetration Comparison Social Media Adoption Smartphones surpass 50% market penetration in 2013 Q1 (about 5 years) and Google Plus reaches 10M Users in 2 weeks.
  7. 7. The Mobile Device Killed the PC Mobile sales surpass PC sales in 2010 no reversal in sight 7
  8. 8. The Digital Native Digital Immigrant Digital Native connected creative informed Digital Native collaborative 30 year-olds and below that never knew a world without technology
  9. 9. Recent Research in Digital • Accenture, Deloitte, and McKinsey survey indicate that Digital is essential component to a companies future • 2/3 of companies reporting strong outperformance on customer satisfaction, margin, revenue, share, or delivering new products and services in the last 12 months 9
  10. 10. WHAT IS DIGITAL 10
  11. 11. What is Digital Technology? Some say: Digital is Mobile – build an app and they will come! Is Big Data a digital technology? Cloud is Digital – put your data in the cloud and you are digital! Social media is Digital – its all about Digital Marketing! Isn’t Digital just the latest buzz word and its all the stuff we’ve been doing ?! 11
  12. 12. Digital is Technology Converging Mobile Cloud Social Analytics Digital is the convergence of technology to a point that we no longer see technology as a tool but as an extension of who we are.
  13. 13. Revisiting The Digital Native connected creative informed collaborative businesses
  15. 15. Moving From Content to Context Google Glasses Fitbit Context-aware apps and wearable computation iWatch or Galaxy Watch
  16. 16. The Culmination of the Digital Future Maker Bot Replicator 2 • Google’s Autonomous Car Retails for $2,220 – provides 110 micron resolution and 410 cubic inches of build space Apple iBeacon (micro-location) • Nevada, Florida, and California are the first three state to pass laws for autonomous vehicles. Amazon’s Autonomous Flying Robot 16
  18. 18. Digital First Steps – A leadership team committed to defining and communicating a complete and actionable digital vision • Define a Mobile Strategy – BYOD vs. COPE – Native App vs. Web Optimized • Define Social Strategy – Internal Social Media • (LinkedIn,Yammer, Wiki, and Trello) • Gamification – An executive champion who – External Social Media can simplify complex ideas and • (Twitter, Facebook, Pinterest) communicate those ideas in a • Define Cloud Strategy compelling manner – PaaS – SaaS – A culture of disciplined piloting and experimentation that creates organization agility to changing market demands • Define Data Analytics Strategy – Data Governance – Big Data Analytics 18
  19. 19. Contact Information Michael E. Ruiz PRINCIPAL CONSULTANT & DIGITAL PRACTICE LEAD 2922 West Marshall Street Richmond, VA 23230 19