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Real Life Goofies become Online Heroes
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Real Life Goofies become Online Heroes

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Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014 …

Presentation prepared for the First BYOP / Bring Your Own Passion / Creative Session in FUEL TV, December 2014

A Storytelling vision on Memes and How Real People become massive online phenomenons.

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Transcript

  • 1. become Rui Ventura rui.pedro.ventura@gmail.com
  • 2. http://www.youtube.com/watch?v=5nTAn6E_flE&feature=related
  • 3. Of Social Media?
  • 4. TV
  • 5. Famousstar system
  • 6. Mass ProductionMass Consumption
  • 7. BUTWhere wereTHEReal People?
  • 8. Smart Phones BoomContent & Technology democracyEnpowered Citizens & Consumers
  • 9. Those TV days are over
  • 10. Ideas*circulateConscious choice* Meaning content: Image, text, Video
  • 11. Big Trend
  • 12. ROFLCON**Kind of “Ted talks” for digital heroes
  • 13. Lets go backto the begining
  • 14. 3 million HitsNational Coverage
  • 15. Trololo
  • 16. http://www.youtube.com/watch?v=2Z4m4lnjxkY
  • 17. http://www.youtube.com/watch?v=oRefK6OyvHU
  • 18. 15million hitsSocial Media Driven
  • 19. When goofies
  • 20. http://www.youtube.com/watch?v=FsTwlCQ6sbY
  • 21. http://www.youtube.com/watch?v=48TQqDKmUyE
  • 22. David After Dentist
  • 23. http://www.youtube.com/watch?v=txqiwrbYGrs
  • 24. 100 million hits Merchandising
  • 25. Heroes
  • 26. http://www.youtube.com/watch?v=dI0bo3Wagio
  • 27. Any Patterns?Collective Identity
  • 28. How can we usein our Business?
  • 29. Story tellingConstant Dialogue
  • 30. Rui VenturaDustin Diaz WWW.RUIVENTURA.COM rui.pedro.ventura@gmail.coms