5 TRUTHS ABOUT DIGITAL COMMUNICATIONS
1. Everyone Engages with Everyone
2. Anywhere, Anytime
3. Everyone is Empowered to Share
4. Everyone is a Producer
5. It’s all about Me & You
How do we engage digital based on that Vision ?
Are you listening ?
What are people saying about your
organisation and/or brands ?
How are they engaging with your organisation
and/or brands throught the digital space ?
How do they reach you and reach out to you
and how do they consume your information
and/or communication ?
Who is influencing the perception and
reputation of your brand/organisation ?
Where is the next crisis breweing ?
Who and where are your supporters and how
to they wish to engage with you ?
Who is actually managing your brand ?
The most important thing in communication is to
hear what isn't being said.
Imagem por Jonas Christian Hansen
CONNECT How are you connecting ?
Have you established an own presence
Have you begun to explore the «outer» digital
How do you establish a link between presence,
sharing and engagement ?
How do you evaluate the sucess of your
connection and interaction points ?
How do connect beyond the tradition presence
Are you a member of your stakeholders’
How do you manage the multitude of online
connection points ?
Imagem por Steve Kay
SHARE What are you sharing ?
Have you reviewed the added value that your
organisation and/or brands can give to the
Have you outlined what you are able to share
and how you will do so ?
Have you begun to develop a trully multimedia
content development, management and sharing
Who are the sources of your content ?
With what content will you be making a
Has your organisation become a content
producer ? Have you ?
We are what we share.
Imagem por Mr. Kris
ENGAGE How will you engage ?
Have you considered how to engage the new
digitally empowered stakeholders ?
Have you embraced a new bi-direcctional
communications culture ?
Have you begun to engage your colleagues
through and towards social media ?
Have you been accepted by the tribes ?
Do you know what to expect from the online
How will you measure your engagement ?
Have you defined your new set of rules in this
brave new world ?
Imagem por Siebuhr