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How can we use our past to design a better future?

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This presentation was made for a talk give at the University of Zaragoza for the Independent Design Week 2012.

This presentation was made for a talk give at the University of Zaragoza for the Independent Design Week 2012.

Published in: Design, Business

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  • 1. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaHow can we use our pastto design a better future?
  • 2. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaBuenos GoodDias Morning
  • 3. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaPharmacist Designer
  • 4. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaPharmacist DesignerThis will be This will bea boring presentation. a funny presentation.
  • 5. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaStory Story
  • 6. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaMyStory
  • 7. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play
  • 8. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share
  • 9. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep
  • 10. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep Objects
  • 11. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep Objects Mistakes
  • 12. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaStory Story
  • 13. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaMyStory
  • 14. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play
  • 15. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share
  • 16. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep
  • 17. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep Objects
  • 18. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaKindergarden Play Share Sleep Objects Mistakes
  • 19. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Different Social Environment . Different Social Environment. Same Behaviour . Same Behaviour. Same Activities . Same Activities. Same Experiences . Same Experiences
  • 20. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Different Social Environment . Different Social Environment. Same Activities . Same Activities. Same Activities . Same Activities. Same Experiences . Same Experiences
  • 21. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Different Social Environment . Different Social Environment. Same Activities . Same Activities. Same Experiences . Same Experiencesces . Same Experiences
  • 22. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Different Social Environment . Different Social Environment. Same Activities . Same Activities. Same Experiences . Same Experiences. Same way of engaging with . Same way of engaging withthe world and with others the world and with others
  • 23. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaThe StoryContinues...
  • 24. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Study, study, study. Good student. Worried about the future. Individual space. Focused on one goal
  • 25. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta The Story Continues...
  • 26. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta. Creative background. Never knew what I wanted to be. Music, arts and senses. Reading books was not my thing. My work=Egocentric. Me, myself and I By Martin Gommel
  • 27. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaDifferent Different
  • 28. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta BUT THE SAME
  • 29. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta BUT THE SAME . Focusing in a specific knowledge area . Isolation . Loss of team working spirit . No differentiation = everybody does the same thing
  • 30. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta
  • 31. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Prefrontal Cortex Focus Affraid Blocked Limitated
  • 32. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Prefrontal Cortex We supress creativity by “Thinking” too much, by judging our own toughts.
  • 33. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Prefrontal Cortex We loose the ability to think and act like children.
  • 34. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Pablo Picasso/Artist "Every child is an artist. The problem is how to remain an artist once we grow up."
  • 35. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta So... Can we do something about this?
  • 36. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta yes! Oh
  • 37. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta by introducing little changes in the way we work or even in the way we live our lives.
  • 38. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta ...let’s start with
  • 39. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Ninja Game at D.School
  • 40. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta More energy Increases sense of freedom More connected to the group Breaks barriers Less shame
  • 41. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Pixar Offices
  • 42. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Familiar and Confy Potentiate Interactions Free’s your mind Use it all with no restrictions
  • 43. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Website Prototype
  • 44. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Use what you have Make your idea tangible Interact with the object It’s ok to make mistakes
  • 45. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui QuintaNap
  • 46. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Improves learning and working memory Heightens your senses and creativity Increases alertness Improves health
  • 47. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Global Service Jam | Lisboa
  • 48. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Multidisciplinarity Build on others ideas Learn together Share ideas
  • 49. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta So...this is how we are doing it:
  • 50. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Team spirit “Entrepreneurship” workshop with George Kembel - Stanford D.School - Potsdam | 2012
  • 51. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Sharing Global Service Jam - Lisbon | 2012
  • 52. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Prototyping 12 week project - D.School - Potsdam | 2012
  • 53. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Prototyping a Service 3 week project - D.School - Potsdam | 2012
  • 54. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Empathy Test 3 week project - D.School - Potsdam | 2012
  • 55. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Testing a concept Restaurant Entra - www.entra.pt - 2010/2011
  • 56. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Generating ideas Global Service Jam - Lisbon | 2012
  • 57. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Name finding Fontana | 2011
  • 58. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Designing a stakeholder map Sodomar project | 2012
  • 59. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta A baloon Global Service Jam - Lisbon | 2012
  • 60. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Designing a presentation Friedriech 300 | 2011
  • 61. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Role play 12 week project - D.School - Potsdam | 2012
  • 62. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Defining brand positioning iMatch | 2010/2011
  • 63. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Desining a new brand Restaurant Peisheirada- www.peisheirada.com - 2011
  • 64. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Testing a new product Toyno Products | 2012
  • 65. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Name finding workshop What Would Harry Do | 2012
  • 66. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Brand architecture Friedriech 300 | 2011
  • 67. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Brand creation Fontana | 2011
  • 68. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Implementing Carnival at Farmácia Pinto Leal | 2012
  • 69. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta It’s about doing it for someone Carnival at Farmácia Pinto Leal | 2012
  • 70. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Using the floor to design a new website Levedar - www.levedar.com | 2012
  • 71. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta A new space in two days Fontana | 2011
  • 72. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Using the space while designing a new business Sodomar project | 2012
  • 73. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Jonah Lehrer/Scientist, Writer By thinking of ourselves as a child, we end up thinking in more child-like ways. The end result is that we regain the creativity lost with time.
  • 74. Independent Design Week How can we use our pastZaragoza 2012 to design a better future?Inês Brito | Rui Quinta Muchas Gracias! ...and never stop Playing. Inês Brito brito_ines@yahoo.com http://pt.linkedin.com/pub/maria-ines-brito/14/806/764 Rui Quinta www.ruiquinta.com rui@ruiquinta.com http://pt.linkedin.com/in/rquinta Thank you so much Gabriel for the invitation.