Adclick IT - What We Do

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Adclick is a Digital Marketing company based in Porto, Portugal. We have a strong engineering team developing all the tools to support Adclick's mission - generate business for our customers.

This presentation introduces Adclick and details the activities, tools developed and technologies used by Adclick IT Department.

We have a strong focus on Technology.

And we're hiring!

Published in: Technology, Business
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Adclick IT - What We Do

  1. 1. PREPARED TO OBTAIN RESULTS? Digital Performance Marketing We Generate Business adclick ADCLICK  IT  
  2. 2. we generate BUSINESS!
  3. 3. 6 Years history FIRST STEPS IN THE MARKET SPANISH PORTUGUESE MARKET 2 EMPLOYEES 3 EMPLOYEES FRENCH ITALIAN MARKET 7 EMPLOYEES BRAZILIAN POLISH MARKET SOUTH AFRICAN 11 EMPLOYEES BRAZIL 28 EMPLOYEES OFFICES IN
  4. 4. Clients and Geography POLAND GERMANY ITALY SPAIN PORTUGAL SOUTH AFRICA ARGENTINA BRAZIL MEXICO COLOMBIA CHILE CLIENTS FRANCE WHERE ADCLICK OPERATES BELGIUM
  5. 5. FOR OUR CUSTOMERS THROUGH TARGETED MARKETING SOLUTIONS RELEVANCE CREATIVITY SUSTAINABILITY PASSION WE GENERATE BUSINESS Performance Marketing driven results
  6. 6. technology 4   5   8   5   5   4   17   Media  Buy   Data   Publishing   Comercial   Email  Mktg   Finance/HR   IT   headcount
  7. 7. -  Websites (landings) - Facebook Apps -  Landing Page Generator - Integration with clients / partners -  Lead Management Tool -  Email Marketing Tool - APIs -  Content Management System – portalfinanceiro.com, kozinharte.com -  Reporting – all the business in a tool -  Tracking / Analytics What do we do?
  8. 8. What do we do? automate optimize support the business
  9. 9. 1M leads / month 3M clicks / month 2M email sendings / month 48 Servers (Linux) 10 DB instances (MySQL) – 2 TB 14 Load Balancers >200 domains (DNS management) Some numbers...
  10. 10. What do we use? L A M P
  11. 11.                                       What do we use? PHP Web Framework (versions 1.x and 2.x) Most watched PHP repo - Github
  12. 12.                   databases: Amazon Redshift, MonetDB, Amazon DynamoDB cache: Memcached, Redis, Elastic Cache queue/messaging: Resque, Amazon SQS indexing/search: Sphinx mail: PowerMTA, Postfix monitoring: Nagios, New Relic                   Other....
  13. 13. Email Bidding E-­‐mail  marke2ng  IS  NOT  DEAD  and  WILL  NOT  DIE  SOON  
  14. 14. Before Email Bidding Agencies   Brands   SMBs   Publisher  A   Publisher  B   Publisher  C   ESP  1   ESP  2   ESP  2  
  15. 15. TECHNOLOGY, TECHNOLOGY TECHNOLOGY! •  Cloud  Compu2ng  (Amazon)   •  Professional  Framework  (Symfony)   •  Polyglot  Database  (MySQL  RDS,  DynamoDB,  Redis,   RedshiQ)   •  Distributed  Queueing  System     •  Cache  Systems   •  Distributed  Processing   •  Intelligent  Algorithms    
  16. 16. PERFORMANCE + VOLUME! •  +100M  user  profiles   •  1.2  billion  rows  /  month   •  200  million  external  events  /  month   •  Data  Set  Analysis  and  segmenta2on  under  0.004s   per  user  
  17. 17.                   creative passionate fast learner proactive technology oriented curious Intelligent results driven                   We value people who are...
  18. 18.                   jobs@adclick.pt jobsit@adclick.pt Thank you !

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