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Visitor numbers - the answer is metrics
- 3. … the answer is visitor numbers
- 4. Metrics measure success (don’t really) v
- 5. Start with: - What are you trying to do? - Who are you trying to reach?
- 7. Science Museum Birmingham Museums & Art Gallery Tate British Museum Kew National Maritime Museum Imperial War Museum National Portrait Gallery Watershed Royal Shakespeare Company National Museums Scotland National Museums Wales Design Museum English Heritage DCMS Arts Council of England Heritage Lottery Fund Museums Libraries & Archives Council (MLA) University of Leicester Nesta 20 partners
- 8. Action Research Project “How to measure success online?”
- 9. Seb Chan: Powerhouse Museum, Sydney
- 10. www.nixonmcinnes.co.uk/knowledge Jenni Lloyd Strategy Director Social Media Framework
- 11. Google Analytics
- 13. (this is our website too!)
- 14. brand
- 15. content
- 16. 16%
- 18. 30%
- 19. country noise
- 21. local
- 22. Local?
- 23. Drill down
- 24. Define what & segment who - Use Tools - Make Changes - Evaluate changes - Spread data and learning
- 25. Comparison
- 26. www.compete.com
- 27. www.alexa.com
- 29. Google Alerts: Track mentions
- 30. Social Media
- 31. Tweetdeck: Track Twitter fall & Hashtags
- 32. Twinbox: tweet archiving via Outlook
- 37. Social Media needs a framework
- 38. Don’t shout!
- 39. Tell stories, start conversations … ©Mike Grenville www.changingworlds.info
- 40. Map your activity to your ‘actual’ objectives
- 44. Go further …
- 46. Internet Advertising Bureau - www.iabuk.net
- 47. £15.92 Amazon www.kaushik.net/avinash/
- 49. Jane Finnis [email_address] http://janefinnis.wordpress.com twitter.com/janefinnis
Editor's Notes
- Unless its about ticket sales, metrics don’t show success. They are good for other stuff like improving site performance or design but they won’t tell you how you have enganged Need to use measures that apply to our exhibitions, performances, events – us
- Culture24 is dedicated to connecting people with culture. Our site is published several times a day and contains news, reviews, exhibitions, trails, events, educational resources and online resources from over 4000 museums and galleries in the UK. More than half the staff are editorial staff, and we have a huge network of trainee and volunteer writers contributing content too.
- Free
- Free
- Free for tracking last 7 days. http://tweetreach.com/
- Free
- There are lots of things you can measure with social media. Time consuming – investment. Careful to map activity to objectives. Be as specific as possible.
- Intent: Without clearly defined objectives we have no criteria to evaluate success