FOCUS ON USERS: Trying to understand the audience Jane Finnis 24 Hour Museum
Matt Cutts  Head of Google's Webspam team http://video. google .com/ videoplay ? docid =8553629667451959310
 
End User  Optimisation Easy for users to get around Search Engine  Optimisation  Easy for search  engines to get  around = =
Search Engine  Optimisation  End User  Optimisation
Search Engine Optimisation Tecnología visibilidad de la información
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation
Search Engine Optimisation Start  RSS
http://www.netvibes.com/ Username: ruthh@24hourmuseum.org.uk Pasword: 24hourmuseum Search Engine Optimisation
Search Engine Optimisation http://www.netvibes.com/uknationalarchives
Search Engine Optimisation
Search Engine Optimisation
Easy for users to get around Easy for search  engines to get  around
End User Optimisation
Oxford Internet Institute  ( http://www. oii .ox.ac. uk /research/ oxis /oxis2005_report. pdf )  Common Information Enviro...
End User Optimisation viviendo en los sitios de búsqueda
End User Optimisation
Assuming that traffic is roughly correlated to incoming links - the top 1,000 sites tracked by Technorati in Nov 2006 coll...
End User Optimisation 1. Engaging users online 4. Better services for  teachers 3. Better services to the  professional se...
End User Optimisation
End User Optimisation John Graham Karin PEOPLE / GENTE PROFILES / PERFILES Tourist Teacher Data entry user Loyalist Child ...
End User Optimisation
End User Optimisation
End User Optimisation
Analysis and Evaluation Análisis  evaluación
Awstats Log files  Google Analytics Code embedded on page Visitors in May =  490,600 Visitors in May =  276,406 Summary Lo...
Search Engine Optimisation Tecnología visibilidad de la información
End User Optimisation
End User Optimisation
 
Google Analytics: May 2007 Search sent 200,350 total visits via 121,601 keywords
cuestionario “pop-up”
Easy for users to get around Easy for search  engines to get  around
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Focus On Users

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A presentation given by Jane Finnis of Culture24 to the Culturemondo Cuba Roundtable in 2007. This presentation focuses on how cultural institutions can help users to find and use their websites.

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  • Focus On Users

    1. 1. FOCUS ON USERS: Trying to understand the audience Jane Finnis 24 Hour Museum
    2. 2. Matt Cutts Head of Google's Webspam team http://video. google .com/ videoplay ? docid =8553629667451959310
    3. 4. End User Optimisation Easy for users to get around Search Engine Optimisation Easy for search engines to get around = =
    4. 5. Search Engine Optimisation End User Optimisation
    5. 6. Search Engine Optimisation Tecnología visibilidad de la información
    6. 7. Search Engine Optimisation
    7. 8. Search Engine Optimisation
    8. 9. Search Engine Optimisation
    9. 10. Search Engine Optimisation
    10. 11. Search Engine Optimisation
    11. 12. Search Engine Optimisation
    12. 13. Search Engine Optimisation
    13. 14. Search Engine Optimisation Start RSS
    14. 15. http://www.netvibes.com/ Username: ruthh@24hourmuseum.org.uk Pasword: 24hourmuseum Search Engine Optimisation
    15. 16. Search Engine Optimisation http://www.netvibes.com/uknationalarchives
    16. 17. Search Engine Optimisation
    17. 18. Search Engine Optimisation
    18. 19. Easy for users to get around Easy for search engines to get around
    19. 20. End User Optimisation
    20. 21. Oxford Internet Institute ( http://www. oii .ox.ac. uk /research/ oxis /oxis2005_report. pdf ) Common Information Environment ( http://talk. talis .com/archives/CIE_CC_Final_Report. pdf ) Digicult ( http://www. digicult .info/downloads/thematic_issue_3_low. pdf ) End User Optimisation
    21. 22. End User Optimisation viviendo en los sitios de búsqueda
    22. 23. End User Optimisation
    23. 24. Assuming that traffic is roughly correlated to incoming links - the top 1,000 sites tracked by Technorati in Nov 2006 collectively had about 5 million incoming links. The bottom 1.5 million sites collectively had about 30 million links. End User Optimisation http://www.longtail.com/the_long_tail/
    24. 25. End User Optimisation 1. Engaging users online 4. Better services for teachers 3. Better services to the professional sector 2. Brokering Data OBJECTIVES USER PROFILES Tourist Teacher Data entry user Loyalist Child at home Sector Professional Journalist Lurker Data entry non user Non User Student
    25. 26. End User Optimisation
    26. 27. End User Optimisation John Graham Karin PEOPLE / GENTE PROFILES / PERFILES Tourist Teacher Data entry user Loyalist Child at home Sector Professional Journalist Lurker Data entry non user Non User Student Roy Wendy Eddie Keith Billy Sarah Martin Matthew
    27. 28. End User Optimisation
    28. 29. End User Optimisation
    29. 30. End User Optimisation
    30. 31. Analysis and Evaluation Análisis evaluación
    31. 32. Awstats Log files Google Analytics Code embedded on page Visitors in May = 490,600 Visitors in May = 276,406 Summary Log files Visitors in May = 620,070
    32. 33. Search Engine Optimisation Tecnología visibilidad de la información
    33. 34. End User Optimisation
    34. 35. End User Optimisation
    35. 37. Google Analytics: May 2007 Search sent 200,350 total visits via 121,601 keywords
    36. 38. cuestionario “pop-up”
    37. 39. Easy for users to get around Easy for search engines to get around

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