Culture24 wayday  wins, learns and competencies
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Culture24 wayday wins, learns and competencies

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Culture24 trustee and staff awayday. Wins, learns and competencies.

Culture24 trustee and staff awayday. Wins, learns and competencies.

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  • Culture24 is dedicated to connecting people with culture. Our site is published several times a day and contains news, reviews, exhibitions, trails, events, educational resources and online resources from over 4000 museums and galleries in the UK. More than half the staff are editorial staff, and we have a huge network of trainee and volunteer writers contributing content too.
  • Culture24 is dedicated to connecting people with culture. Our site is published several times a day and contains news, reviews, exhibitions, trails, events, educational resources and online resources from over 4000 museums and galleries in the UK. More than half the staff are editorial staff, and we have a huge network of trainee and volunteer writers contributing content too.
  • Active network of over 200 organisation who input their information into our database themselves. Service is easy to use and free. They can add general info, events, collection, exhibitions and resources. They can also tag content by subject and to the curriculum (for discovery in teachers section of site). We then add a google map to their entry and also broker their event data to other partners to increase reach.
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)

Culture24 wayday  wins, learns and competencies Culture24 wayday wins, learns and competencies Presentation Transcript

  •  
  • Key Wins & Learns
  • National Campaigns
  • 2009 Campaign … . better 2009 Campaign
    • Budget £23,000
    • Timescale 12 weeks
    • 157 events across UK
    • Over 34,000 people
    • 61% were new to the venue
    • 80% rated experience > 8 out of 10
    • Press coverage150 publications
    • Advertising value of over £40,000
  • 2010 Campaign … . better 2010 Campaign
    • 286 museums put on 347 events
    • Over 85,000 visitors
    • 47% visitors were new to venues  
    • 15% of visitors had not been to a museum for more than 12 months  
    • 5% had never been to a museum  
    • 85% rated experience as >8 out of 10   
    • 97% said they had been inspired to visit another museum 
    • 198 press articles in 158 publications estimated AVE of over £400,000. 
  • sites … . better Publishing Infrastructure
  • … . better Deep sector knowledge
  • 10 years 10 years
  • We get it!
  • Cheap! Quick to respond too
  • Proactive (we get on with it)
  • Collaborative internally & externally
  • Science Museum British Library Birmingham Museums & Art Gallery  Tate  British Museum  Kew  National Maritime Museum Imperial War Museum  National Portrait Gallery  Watershed Royal Shakespeare Company  National Museums Scotland National Museums Wales  Design Museum  English Heritage DCMS Arts Council of England Heritage Lottery Fund Museums Libraries & Archives Council (MLA) University of Leicester Nesta 21+ partners
    • 5 years
    • Roundtables in Japan, Cuba, Croatia, Taiwan and New Zealand
    • 45 Countries
    • 70 Cultural portals
    • Two international surveys
    • Two international reports
    • Next Roundtable Amsterdam 2010
  • Core Competencies
  • You guys! Yes you!
  • Cross Sector cross department cross industry
  • The ability to tell stories, start conversations … ©Mike Grenville www.changingworlds.info
  • Real Network of venues
  • 4,400+
  • Bucket of stuff Bucket of stuff / … big bucket of stuff http://www.flickr.com/photos/aleksipihkanen/356220316
  • All content tagged Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag
  • Vision to broker in new ways central services from across the uk
  • Share data to other sites Learning Platforms Mobile Developers
  •