Case Study 1: From portal to publisher Jane Finnis, Culture24 11 th December 2008

1999

… try and build something people like to read

“ Be inspired to explore the UK’s museums and galleries”

“ Be inspired to explore the

UK’s museums and galleries”

24HM

… tried out lots different stuff

Content production:

students - journalists - students - volunteers

DDE - network of 2000+ venues

Funders: - Department Culture - Department Education - Tourism - MLA - Arts Council - Charitable Trusts

Targeting audiences within specific sites:

Show me 24hm

Show me 2

CHG

Data sharing:

Visit Britain Bridge with tourism industry

Art Fund Art Fund (XML data dump)

2012 Cultural Olympiad & LOCOG

RSS on other sites RSS content on other sites

RSS growth Start RSS

Reusing Infrastructure:

CHG & Untold London

MGM & Abolition

Map of in & out Database Manual and automatic editing and manipulation Information goes in Channelled and published

Evaluate:

GA

Stumble upon

hijacking

User Profiling

User Profiling

Awards

Editorial Strategy:

Exhibition needs a …

… curator

Living in search engines

Last five years in UK 5 years

Lots funding funding Culture Online Heritage Lottery Hubs MLA English Heritage Arts Council Invest to Save NOF Cultural Consortiums JISC DCSF Regional Agencies Europe Big Lottery DCMS RDAs Creative Partnerships

Lots architectures architecture PNDS Cornucopia MICHAEL Gifts Institution Server ALMA Ask a Librarian Creative Partnerships Regional Broadband Consortiums European Digital Library National Education Network NMLOP Enrich UK

Lots databases databases 1,000s Museums 1,000s Libraries 1,000s Archives Regional Agencies MLA Culture24 Visit Britain Collections Trust UKOLN DCMS DCSF BERR Hubs National Museums Tourist Agencies Schools

Lots URLS URLs www.ilikemuseums.com www.lovelibraries.co.uk www.curriculumonline.gov.uk www.sopse.org.uk www.mylearning.org www.digyorkshire.org www.cecilia-uk.org www.discs-uk.info www.peoplesnetwork.gov.uk www.theirpast-yourfuture.org.uk

duplication duplication databases architecture URLs funding

Not a lot of user focus user focus (not a lot of )

Unhappy people http://www.flickr.com/photos/artzyviv/2845966193/

partnership partnership

… right ones? rship partne

Leadership ? leadership ?

sustainability sustainability

Lots websites not updated http://www.flickr.com/photos/selva/23816545/sizes/l/

mess evidence impact measurement mess

Which way? http://www.flickr.com/photos/wamk626/1226022107 /

Not all bad news … http://www.flickr.com/photos/16484008@N07/2845813825/

Things staring to get better things are starting to get better …

Rebuild picture

Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content

Target audiences – C24 / Show Me Audiences Public (Loyalists, Lurkers & Tourists) Teachers Professionals www.culture24.org.uk Audience Kids (8-13 years) www.show.me.uk

Database of Stuff Entered in system by DDE Network 4119 venues 1174 events 786 educational resources (mostly offline) Written by Culture24 staff and volunteers 6261 news stories or exhibition reviews 401 feature articles or trails 520 virtual collections or weblinks 684 hand picked child facing games and e-learning resources … and growing

Entered in system by DDE Network

4119 venues

1174 events

786 educational resources (mostly offline)

Written by Culture24 staff and volunteers

6261 news stories or exhibition reviews

401 feature articles or trails

520 virtual collections or weblinks

684 hand picked child facing games and

e-learning resources

… and growing

New Navigation Headings

Database of Stuff Subjects

Database of Stuff Cities & Regions Subjects

Database of Stuff Subjects Cities & Regions Audiences

Database of Stuff Subjects Cities & Regions Audiences Curriculum Time

Sort, filter, tag Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag

= different sections / funders Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag Different Sections Different Funders =

Vanilla interface landing page: Art

New site - Level 1 1

Level 2 2

3

Second level Navigation

Nations Regions Popular Areas Cities Second level Navigation

Second level Navigation

Third level Navigation

Third level Navigation

Third level Navigation

Venue page Landing page for each organisation

Tabbed navigation Tabbed Navigation

events Details of Events

resources Details of Resources

map Google Maps Map Here x

search william morris Faceted Search “William Morris”

open facet – art /craft Open Facets - Art / Craft / Collection Focus

(…. enough enough)

portal portal … ? www.flickr.com/photos/specialagent/3071019942/ www.flickr.com/photos/phill_dvsn/538678485/ www.flickr.com/photos/chrysti/1056809414/

publisher publisher … ?

Web portal, a site that functions as a point of access to information on the Internet

Publishing includes: the stages of the development , acquisition , copyediting, graphic design, production, marketing and distribution

doors http://www.flickr.com/photos/heatherb/64790955/

architecture http://www.flickr.com/photos/inbangkok/2099620742 /

Framework for development

Starting questions What is it? Do people need it? How people find it?

Content / search /evaluation What is it? Do people need it? How people find it? CONTENT SEARCH EVALUATION

1 What is it? Do people need it? CONTENT - collections - events - editorial - resources … How people find it? Different issues for: SEARCH EVALUATION

2 What is it? Do people need it? CONTENT - collections - events - editorial - resources … - systems How people find it? Different issues for: SEARCH EVALUATION

3 What is it? Do people need it? CONTENT SEARCH - collections - events - editorial - resources … - specialist - child - tourist - teacher … - systems How people find it? Different issues for: SEARCH EVALUATION

4 What is it? Do people need it? CONTENT SEARCH - collections - events - editorial - resources … - specialist - child - tourist - teacher … - systems interfaces How people find it? Different issues for: SEARCH EVALUATION

interfaces

5 What is it? Do people need it? CONTENT SEARCH EVALUATION - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems interfaces How people find it? Different issues for:

interfaces

6 What is it? Do people need it? CONTENT SEARCH EVALUATION - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems interfaces - funders How people find it? Different issues for:

interfaces

7 What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems interfaces - funders How people find it? Different issues for:

interfaces

8 What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation (iteration) - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems interfaces - funders How people find it? Different issues for:

interfaces

Final = iteration What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation (iteration) - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems interfaces - funders How people find it? Different issues for:

interfaces

Framework filled in What is it? How people find it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Mobile Risk copyright 3D Avatars Geo specific

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Advertising Brokering data Identifying trends User profiling Social networks

Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Iteration Value of failure Web2 metrics Planned obsolesence Advertising Brokering data Identifying trends User profiling Social networks