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24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
24 Hour Museum - Portal To Publisher
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24 Hour Museum - Portal To Publisher

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Case study of the 24 Hour Museum and its journey from portal to publisher. Presented to the Culturemondo Roundtable by Jane Finnis on Thursday 11th December 2008.

Case study of the 24 Hour Museum and its journey from portal to publisher. Presented to the Culturemondo Roundtable by Jane Finnis on Thursday 11th December 2008.

Published in: Technology, Travel, Education
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  • Transcript

    • 1. Case Study 1: From portal to publisher Jane Finnis, Culture24 11 th December 2008
    • 2. 1999
    • 3. … try and build something people like to read
    • 4.
      • “ Be inspired to explore the
      • UK’s museums and galleries”
    • 5. 24HM
    • 6. … tried out lots different stuff
    • 7. Content production:
    • 8. students - journalists - students - volunteers
    • 9. DDE - network of 2000+ venues
    • 10. Funders: - Department Culture - Department Education - Tourism - MLA - Arts Council - Charitable Trusts
    • 11. Targeting audiences within specific sites:
    • 12. Show me 24hm
    • 13. Show me 2
    • 14. CHG
    • 15. Data sharing:
    • 16. Visit Britain Bridge with tourism industry
    • 17. Art Fund Art Fund (XML data dump)
    • 18. 2012 Cultural Olympiad & LOCOG
    • 19. RSS on other sites RSS content on other sites
    • 20. RSS growth Start RSS
    • 21. Reusing Infrastructure:
    • 22. CHG & Untold London
    • 23. MGM & Abolition
    • 24. Map of in & out Database Manual and automatic editing and manipulation Information goes in Channelled and published
    • 25. Evaluate:
    • 26. GA
    • 27. Stumble upon
    • 28. hijacking
    • 29. User Profiling
    • 30. User Profiling
    • 31. Awards
    • 32. Editorial Strategy:
    • 33. Exhibition needs a …
    • 34. … curator
    • 35. Living in search engines
    • 36. Last five years in UK 5 years
    • 37. Lots funding funding Culture Online Heritage Lottery Hubs MLA English Heritage Arts Council Invest to Save NOF Cultural Consortiums JISC DCSF Regional Agencies Europe Big Lottery DCMS RDAs Creative Partnerships
    • 38. Lots architectures architecture PNDS Cornucopia MICHAEL Gifts Institution Server ALMA Ask a Librarian Creative Partnerships Regional Broadband Consortiums European Digital Library National Education Network NMLOP Enrich UK
    • 39. Lots databases databases 1,000s Museums 1,000s Libraries 1,000s Archives Regional Agencies MLA Culture24 Visit Britain Collections Trust UKOLN DCMS DCSF BERR Hubs National Museums Tourist Agencies Schools
    • 40. Lots URLS URLs www.ilikemuseums.com www.lovelibraries.co.uk www.curriculumonline.gov.uk www.sopse.org.uk www.mylearning.org www.digyorkshire.org www.cecilia-uk.org www.discs-uk.info www.peoplesnetwork.gov.uk www.theirpast-yourfuture.org.uk
    • 41. duplication duplication databases architecture URLs funding
    • 42. Not a lot of user focus user focus (not a lot of )
    • 43. Unhappy people http://www.flickr.com/photos/artzyviv/2845966193/
    • 44. partnership partnership
    • 45. … right ones? rship partne
    • 46. Leadership ? leadership ?
    • 47. sustainability sustainability
    • 48. Lots websites not updated http://www.flickr.com/photos/selva/23816545/sizes/l/
    • 49. mess evidence impact measurement mess
    • 50. Which way? http://www.flickr.com/photos/wamk626/1226022107 /
    • 51. Not all bad news … http://www.flickr.com/photos/16484008@N07/2845813825/
    • 52. Things staring to get better things are starting to get better …
    • 53. Rebuild picture
    • 54. Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content
    • 55. Target audiences – C24 / Show Me Audiences Public (Loyalists, Lurkers & Tourists) Teachers Professionals www.culture24.org.uk Audience Kids (8-13 years) www.show.me.uk
    • 56. Database of Stuff
      • Entered in system by DDE Network 
        • 4119 venues
        • 1174 events
        • 786 educational resources (mostly offline)
      • Written by Culture24 staff and volunteers
        • 6261 news stories or exhibition reviews
        • 401 feature articles or trails
        • 520 virtual collections or weblinks
      • 684 hand picked child facing games and
      • e-learning resources
      • … and growing
    • 57. New Navigation Headings
    • 58. Database of Stuff Subjects
    • 59. Database of Stuff Cities & Regions Subjects
    • 60. Database of Stuff Subjects Cities & Regions Audiences
    • 61. Database of Stuff Subjects Cities & Regions Audiences Curriculum Time
    • 62. Sort, filter, tag Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag
    • 63. = different sections / funders Audiences Cities & Regions Subjects Time Curriculum A piece of content X X X X X Sort, filter and tag Different Sections Different Funders =
    • 64. Vanilla interface landing page: Art
    • 65. New site - Level 1 1
    • 66. Level 2 2
    • 67. 3
    • 68. Second level Navigation
    • 69. Nations Regions Popular Areas Cities Second level Navigation
    • 70. Second level Navigation
    • 71. Third level Navigation
    • 72. Third level Navigation
    • 73. Third level Navigation
    • 74.  
    • 75. Venue page Landing page for each organisation
    • 76. Tabbed navigation Tabbed Navigation
    • 77. events Details of Events
    • 78. resources Details of Resources
    • 79. map Google Maps Map Here x
    • 80. search william morris Faceted Search “William Morris”
    • 81. open facet – art /craft Open Facets - Art / Craft / Collection Focus
    • 82. (…. enough enough)
    • 83. portal portal … ? www.flickr.com/photos/specialagent/3071019942/ www.flickr.com/photos/phill_dvsn/538678485/ www.flickr.com/photos/chrysti/1056809414/
    • 84. publisher publisher … ?
    • 85. Web portal, a site that functions as a point of access to information on the Internet
    • 86. Publishing includes: the stages of the development , acquisition , copyediting, graphic design, production, marketing and distribution
    • 87. doors http://www.flickr.com/photos/heatherb/64790955/
    • 88. architecture http://www.flickr.com/photos/inbangkok/2099620742 /
    • 89. Framework for development
    • 90. Starting questions What is it? Do people need it? How people find it?
    • 91. Content / search /evaluation What is it? Do people need it? How people find it? CONTENT SEARCH EVALUATION
    • 92. 1 What is it? Do people need it? CONTENT - collections - events - editorial - resources … How people find it? Different issues for: SEARCH EVALUATION
    • 93. 2 What is it? Do people need it? CONTENT - collections - events - editorial - resources … - systems How people find it? Different issues for: SEARCH EVALUATION
    • 94. 3 What is it? Do people need it? CONTENT SEARCH - collections - events - editorial - resources … - specialist - child - tourist - teacher … - systems How people find it? Different issues for: SEARCH EVALUATION
    • 95. 4 What is it? Do people need it? CONTENT SEARCH - collections - events - editorial - resources … - specialist - child - tourist - teacher … - systems
      • interfaces
      How people find it? Different issues for: SEARCH EVALUATION
    • 96. 5 What is it? Do people need it? CONTENT SEARCH EVALUATION - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems
      • interfaces
      How people find it? Different issues for:
    • 97. 6 What is it? Do people need it? CONTENT SEARCH EVALUATION - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems
      • interfaces
      - funders How people find it? Different issues for:
    • 98. 7 What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems
      • interfaces
      - funders How people find it? Different issues for:
    • 99. 8 What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation (iteration) - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems
      • interfaces
      - funders How people find it? Different issues for:
    • 100. Final = iteration What is it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation (iteration) - collections - events - editorial - resources … - specialist - child - tourist - teacher … - browsers - searchers - contributors - researchers … - systems
      • interfaces
      - funders How people find it? Different issues for:
    • 101. Framework filled in What is it? How people find it? Do people need it? Basics CONTENT SEARCH EVALUATION Development Experimentation
    • 102. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation
    • 103. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity
    • 104. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific
    • 105. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity Mobile Risk copyright 3D Avatars Geo specific
    • 106. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Mobile Risk copyright 3D Avatars Geo specific
    • 107. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific
    • 108. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific
    • 109. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Advertising Brokering data Identifying trends User profiling Social networks
    • 110. Framework filled in What is it? How people find it? Do people need it? Basics Sources? Image? Voice? Churn Longtail A good read SE Optimisation SE Marketing (free) Image hijacking Social networks Link culture CONTENT SEARCH EVALUATION Business model Objectives Sustainability Metrics / surveys Targets User engagement Development Experimentation Data sharing (in & out) Multilingual Opinion UGC Interactivity SE Marketing (£) User interface design Architecture Classification bridges Location awareness Mobile Risk copyright 3D Avatars Geo specific Iteration Value of failure Web2 metrics Planned obsolesence Advertising Brokering data Identifying trends User profiling Social networks

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