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Linked In4 Stylusinc

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  • 12/1-1/7ROP: for polls. Polls was 1/3 of buy$100k in supporting media
  • Objective: Details of first bullet from overview slide. Differentiate your LinkedIn Company Profile with content you manage and control.Version information based on industry, job function or geographic location to create a compelling, personalized experience for prospects.
  • Transcript

    • 1. Stylus Inc Team
      May 14, 2009
    • 2. Agenda
      • Introduction
      • 3. 10 Things You should Know about LinkedIn
      Profile Completeness
      Connections
      Targeting
      Groups
      Answers
      Polls
      Company Profiles
      Applications
      Events
      Resources
      • Q&A
    • Company Overview
      LinkedIn Corporation
      • Founded in 2003
      • 4. HQ: Mountain View, CA
      • 5. Offices in San Francisco, New York, Chicago, Omaha, London
      • 6. 325+ employees
      • 7. 40 Million Users
      Business Solutions
      • Premium Memberships
      • 8. Talent Acquisition
      • 9. Market Research
      • 10. Advertising
    • The Power of Viral Growth
      33M members
      As of Dec 2008
      10M members
      2007
      8.5M members
      2006
      4.4M members
      2005
      1.6M members
      2004
      85,000 members
      2003
      LinkedIn Member Growth:
      2009: 40M+
      2008: 33M
      2007: 10M
      2005: 4.4M
      2003: 85K
      Quick Stats:
      • 41 new member sign-ups per minute; Avg. 400K+ per week
      • 11. 122 new invitations to join sent per minute; Avg. 177K+ per day
    • LinkedIn Network Statistics
      Network Membership & Reach
      • Over 40 million professionals
      2 million members joinper month
      Roughly 1 new sign-upper second
      • 200 countries
      • 12. Members from all five hundredof the Fortune 500
      *As of January, 2009
    • 13. Social vs. Professional Networks
      Social networks offer tools for casual communication with family & friends
      • Play games
      • 14. Share photos & videos
      • 15. Rate movies and music
      LinkedIn is a professional network intended to create global business opportunities
      • Maintain business contacts online
      • 16. Get introduced to professionals & service providers
      • 17. Recommend colleagues & check references
      • 18. Receive industry news
      • 19. Ask & answer industry questions
    • LinkedIn In the Workplace
      LinkedIn is the most predominant social network used for work-related purposes in the workplace
      Source: FaceTime Collaborative Internet Survey, Oct. 2008
    • 20. 1- Profile Completeness
      Goal is to get to 100%
      Keep your profile current
      Professional accomplishments
      Career history, education and skills
      Recommendations
      Give good recommendations
      Colleagues
      Employers
      Clients
      Partners/Vendors
      Request for recommendations
      For all positions
      Education
      Links to your website or blog
    • 21. Tips for Profile Completeness
      Write a personal tagline.
      Put your elevator pitch to work.
      Point out your skills.
      Explain your experience.
      Profile Picture
      Specialties box
      Public profile
      Update status regularly
    • 22. 2- Connections
      Start to connect- Outlook/GMail.
      Alumni-School/College
      Colleagues
      Relatives/Family
      Keep your professional contacts in one place, online
      Recommend others for jobs or projects
      Introduce connections to create new business opportunities
      Seek and offer help for industry best practices
      “People You May Know”
    • 23. 3- Targeting
      LinkedIn’s rich profile data allows for highly accurate and valuable targeting
    • 24. 4- Groups
      Join Groups
      Domain
      Networking
      Target customers
      Create Groups
      Domain
      BD
      Participate in Groups
      Discussions
      Questions
      Promote services
    • 25. 5- Answers- Share Business Knowledge
      Ask and answer questions
      Recommend an expert
      Join Groups to discuss industry topics
      Poll your personal or entire network
    • 26. 6- Polls
      Objective:
      • Gain insight into what components and criteria are important on the minds of executives
      • 27. Identify trends among specific customer segments and how their criteria differ by industry, gender, seniority, and department
    • 7- Leverage Company Pages
      • Company Profile displays content you easily update
      • 28. Content dynamically adapts to the viewers, based on their industry, job function, location, etc.
      • 29. Convey corporate culture and values
    • 8- LinkedIn’s Approach to API’s
      • Work collaboratively with your network
      • 30. Share information and keep up to date
      • 31. Present yourself and your work in new ways
      • 32. Gain key insights that will make you more effective.
    • 9- LinkedIn Events Application
      • Designed to help professionals discover and evaluate events
      • 33. 6,800 events and growing fast
    • 10- Resources
    • 34. Q&A
    • 35. Thank You