Linked In4 Stylusinc


Published on

Published in: Business, Sports, Education
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • 12/1-1/7ROP: for polls. Polls was 1/3 of buy$100k in supporting media
  • Objective: Details of first bullet from overview slide. Differentiate your LinkedIn Company Profile with content you manage and control.Version information based on industry, job function or geographic location to create a compelling, personalized experience for prospects.
  • Linked In4 Stylusinc

    1. 1. Stylus Inc Team<br />May 14, 2009<br />
    2. 2. Agenda<br /><ul><li>Introduction
    3. 3. 10 Things You should Know about LinkedIn</li></ul>Profile Completeness<br />Connections<br />Targeting<br />Groups<br />Answers<br />Polls<br />Company Profiles<br />Applications<br />Events<br />Resources<br /><ul><li>Q&A</li></li></ul><li>Company Overview<br />LinkedIn Corporation<br /><ul><li> Founded in 2003
    4. 4. HQ: Mountain View, CA
    5. 5. Offices in San Francisco, New York, Chicago, Omaha, London
    6. 6. 325+ employees
    7. 7. 40 Million Users</li></ul>Business Solutions<br /><ul><li>Premium Memberships
    8. 8. Talent Acquisition
    9. 9. Market Research
    10. 10. Advertising</li></li></ul><li>The Power of Viral Growth<br />33M members<br />As of Dec 2008<br />10M members<br />2007<br />8.5M members<br />2006<br />4.4M members<br />2005<br />1.6M members<br />2004<br />85,000 members<br />2003<br />LinkedIn Member Growth:<br />2009: 40M+<br />2008: 33M<br />2007: 10M<br />2005: 4.4M<br />2003: 85K<br />Quick Stats:<br /><ul><li>41 new member sign-ups per minute; Avg. 400K+ per week
    11. 11. 122 new invitations to join sent per minute; Avg. 177K+ per day</li></li></ul><li>LinkedIn Network Statistics<br />Network Membership & Reach<br /><ul><li>Over 40 million professionals</li></ul>2 million members joinper month<br />Roughly 1 new sign-upper second<br /><ul><li>200 countries
    12. 12. Members from all five hundredof the Fortune 500</li></ul>*As of January, 2009<br />
    13. 13. Social vs. Professional Networks<br />Social networks offer tools for casual communication with family & friends<br /><ul><li>Play games
    14. 14. Share photos & videos
    15. 15. Rate movies and music</li></ul>LinkedIn is a professional network intended to create global business opportunities<br /><ul><li>Maintain business contacts online
    16. 16. Get introduced to professionals & service providers
    17. 17. Recommend colleagues & check references
    18. 18. Receive industry news
    19. 19. Ask & answer industry questions</li></li></ul><li>LinkedIn In the Workplace<br />LinkedIn is the most predominant social network used for work-related purposes in the workplace<br />Source: FaceTime Collaborative Internet Survey, Oct. 2008<br />
    20. 20. 1- Profile Completeness<br />Goal is to get to 100%<br />Keep your profile current <br />Professional accomplishments<br />Career history, education and skills<br />Recommendations<br /> Give good recommendations <br />Colleagues<br />Employers<br />Clients<br />Partners/Vendors<br /> Request for recommendations<br />For all positions <br />Education <br />Links to your website or blog<br />
    21. 21. Tips for Profile Completeness<br />Write a personal tagline.<br />Put your elevator pitch to work.<br />Point out your skills.<br />Explain your experience.<br />Profile Picture<br />Specialties box <br />Public profile <br />Update status regularly<br />
    22. 22. 2- Connections<br />Start to connect- Outlook/GMail. <br />Alumni-School/College<br />Colleagues<br />Relatives/Family<br />Keep your professional contacts in one place, online<br />Recommend others for jobs or projects<br />Introduce connections to create new business opportunities<br />Seek and offer help for industry best practices<br />“People You May Know”<br />
    23. 23. 3- Targeting<br />LinkedIn’s rich profile data allows for highly accurate and valuable targeting<br />
    24. 24. 4- Groups<br />Join Groups<br />Domain <br />Networking<br />Target customers<br />Create Groups<br />Domain <br />BD<br />Participate in Groups<br />Discussions<br />Questions<br />Promote services<br />
    25. 25. 5- Answers- Share Business Knowledge<br />Ask and answer questions<br />Recommend an expert <br />Join Groups to discuss industry topics<br />Poll your personal or entire network<br />
    26. 26. 6- Polls<br />Objective:<br /><ul><li> Gain insight into what components and criteria are important on the minds of executives
    27. 27. Identify trends among specific customer segments and how their criteria differ by industry, gender, seniority, and department</li></li></ul><li>7- Leverage Company Pages<br /><ul><li>Company Profile displays content you easily update
    28. 28. Content dynamically adapts to the viewers, based on their industry, job function, location, etc.
    29. 29. Convey corporate culture and values</li></li></ul><li>8- LinkedIn’s Approach to API’s<br /><ul><li>Work collaboratively with your network
    30. 30. Share information and keep up to date
    31. 31. Present yourself and your work in new ways
    32. 32. Gain key insights that will make you more effective. </li></li></ul><li>9- LinkedIn Events Application<br /><ul><li>Designed to help professionals discover and evaluate events
    33. 33. 6,800 events and growing fast</li></li></ul><li>10- Resources<br />
    34. 34. Q&A<br />
    35. 35. Thank You<br />